Microsoft To Announce Bing Deals With Facebook And Twitter
by Michael Arrington on October 21, 2009

Microsoft will announce the integration of real time status updates from both Twitter and Facebook into Bing at the Web 2.0 Summit today, we’ve heard from a source with knowledge of the deals. The announcement will be made by Qi Lu, President of Microsoft’s Online Services Group, later this morning.

The deals will integrate real time updates from users of the services into search results. Google and Bing aren’t good at pulling in this real time data today because of the need to constantly index user pages, and the difficulty in knowing when those pages have been updated. Users have turned to Twitter Search and other real time search engines like Topsy and OneRiot to get this information.

Similar deals with Google have been rumored for some time, and we’ve confirmed that at least Twitter has been in discussions with Google around a data deal for months. But Bing is going to be first to announce these deals.

It will be weeks before the new features are live on Bing, we’ve heard from our source.

Facebook swamps Twitter in the number of status updates, with some 45 million of the short emotional grunts by users daily. However, Twitter updates are by default public. Facebook, in contrast, is default private and the vast majority of updates are currently protected from search engines.

Twitter has recently been criticized for exposing messages from users that have turned their accounts private – previously public messages remain indexable by search engines even after privacy settings have changed. Facebook is creating privacy controls, we’ve learned, that will allow users to set even previously public status updates to private, meaning search engines will be prohibited from indexing the content. It won’t be perfect, since anything published on the Internet is often spread far and wide. But it may allow users to hide previously public data to some extent.

There are two big questions that remain unanswered at this point. First, what will Google’s response to the Bing announcements be? And second, is Bing paying for this data? Twitter is clearly counting on data streams as a revenue source, but our position has been that the data is simply too valuable to give to competitors. Why buy the cow when you can get the milk for free and all that.

Advertisement

Responses

Comments rss icon

  • Any idea if this data will show up in “normal” search results or will it be on its own page?

  • Probably the only industry collaboration left that could rival the Googleborg? Say what you like about M$, they don’t give up

    • well said

      This is just R&D experiment for Goog or Bing. When you have billions in quarter to quarter cash flow you can afford to toss away a few hundred million. If it works out great, if it doesn’t then a rounding error on the balance sheet. More importantly just book-mark the opportunity and prevent a competitor of getting in the way.

    • Yawwwwwwwwwnnnnnnnn. Wake me up when the deal ends.

    • How to kill Google:

      1 create an alliance between the 20% of publishers (Times, etc.) who account for 80% of page views

      2 all members block Google from indexing their content

      3 the alliance publicly communicates that their content is now available “only on Bing/Yahoo/whatever”

      4 Google looses massive its main cash cow (ad $$$) due to missing page views & can’t crush everything on its path, anymore

      Any questions?

      Good, let’s get to work.

      • 2.5 All members suddenly see a massive drop in page views… scratch heads.

        2.6 All competitors see sudden bump in unique visitors… rejoice!

        I’ve got another great idea… how about we just put all of the water in the oceans in a big cup… then we could drive to Europe.

      • Any questions?

        Nice plan for world dominance. But what would m$ do when all the antitrust complaints start trickling in? EU alone should be enough to bankrupt M$.

        • Don’t pay the fines, watch EU government try to order millions of stores to lose billions of dollars by not being allowed to sell their inventory of computers and Xbox products/accessories. Watch massive revolts and protests lead to EU government rescinding its order, allowing Microsoft to sell products in the EU without any antitrust worries.

  • Ouch for Google. Bing team is like the underdog with a winning streak

  • Google would definitely have something up their sleeves. Google may come up with something unique a real time search of its own. But as it appears Bing has stolen march here.

  • Google has jaiku LOL

  • LOL ! – when you cannot beat your competitor ? follow Microsoft strategies.

  • This is very exciting – the innovation that Bing is doing (e.g. recent Visual Search rollout) is great for competition regardless of what happens in overall market share. We’ve found with CloudProfile that Google has been faster to index posts than Bing has (30-60 minutes vs. hours). Hopefully this will shift things into a higher gear with faster indexing by Bing in general.

    From a business standpoint, also can’t wait to see the financial details of this. I’ll be surprised if there isn’t a pretty big revenue stream in it for Twitter.

  • For the average surfer not interested in the noise on twitter typing a search query into bing and getting someones shitty tweet as a result – will piss them off no end.

    ——-

    I’m sure EV had so much leverage in his talk with MSFT he would have managed to extract serious cash if he wanted

    • Amen!

      If I started seeing all of that crap in my search results, I would NOT view it as a benefit.

      “You just searched for information on an intelligent subject… here’s @dipsh!ts 140-character opinion on the matter.”

      Thank you, but no!

  • Google, you just got binged!

  • As much as I love Google, and have always used them, unless they do a similar deal which will pull in status updates from the likes of Twitter, ill be switching to Bing.

    I own celebrity gossip websites, and the realtime nature of Twitter is perfect for my needs, so if one of the search engines is offering to integrate these streams in the search results, ill naturally turn to them as my provider.

    I do hope Google can do this though, as id much prefer to use them over Microsoft anyday!

  • This is very interesting. I would be very curious to see how this plays out. As far as Bing is concerned, it is a great search engine.

    There are still things it needs to change to be “the best”, it is a long ways from that, but I think that some of its features like the Image/Video searc, the Shopping/Cashback and the Visual Search are becoming my personal favorites.

    Looking forward to this new release.

  • Google should get worry. I you looking at the statistic from alexa.
    * Google: 8% growth
    * Facebook: 24 % growth

    http://www.alex...info/google.com
    http://www.alex...fo/facebook.com

    In a long run Facebook will caught up to Google. The future trend is real time search, social network and streaming.

    I have a feeling that Facebook will be one day displace Google. Very potentially 2010-2011.

    If I was Google. Buy Twitter right now before someone else bought it.

    If Twitter, FaceBook, Bing combine, Google got 2 worry.

    • Dude – awesome analysis – never thought of that. I bet you either work for hedge fund or a Venture capitalist.

      Or… maybe you are just trying to quit betting on horse races. Either way, very entertaining.

      • Haha, neither is true … but I’m on social search. I’m working on a secret project.

        Yeah, I’m looking at the way back statistic trend of Facebook vs Yahoo and I am was so stunting.

        It is unbelievable how Facebook 2008 with less than 8mil on alexa was able to surpass the #1 website on the planet Yahoo w/ 30mil.
        Check it out.
        http://www.alex...einfo/yahoo.com

        Yeah, it is fun to watch the horse race. Facebook vs Google.

        I want to take risk so my money will always go to the small uprising star.

  • So, instead of using the API to get the public Twitter feed, Bing is paying for it?

    Why does this make good business sense?

    And Bing is paying for the updates on Facebook that people decide they want public (and aren’t echo’d to or from Twitter).

    This doesn’t seem like a big deal or am I missing something

  • Welcome to Twingbook.

    Bing looks to be one of those fascinating stories about an organization that somehow, finally, is able to release the reigns of innovation and corporate blockades, and allow a team of highly-motivated “little engine that could’ers” actually make a play at being a dominant search engine.

    However unlikely, it appears that Ballmer has enabled this team to step out and step ahead. Kudos (so far).

  • Just posted this on the other post regarding Bing/Twitter.
    Google gets insecure I guess, and makes their own post on their blog
    http://googlebl...and-search.html

    Needless to say, I love competition!

  • Microsoft will never beat Google.

    Google is the god of web!

  • Not a huge deal. Google’s now announced that they’ll be serving up tweets as well in their search results. More importantly..

    Is it just me, or is anyone else already seeing public Facebook posts in their Google queries?

  • As a technology has-been, there are parts of the Internet that start to look like a dog eating its own tail. This is certainly one example.

  • Hi,
    When the president of the United States of America gave a ‘Back to School’ speech this year, he warned the children to be careful when using Facebook, the world’s biggest social networking website.

Leave Comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackback URL
Short URL

RealTime CrunchUp Sponsors:

bugbugbugbug
Techcrunch on Facebook