Viralheat, the affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo; blogs; websites; and Twitter to deliver real-time results of consumer generated content on these sites, is adding additional functionality to its platform, including the ability to filter content by location. We previously wrote about Viralheat here and here.
Viralheat allows you to create profiles to track an individual’s name or a company’s name across nearly 30 video sites, the web and Twitter. The platform will give you real-time streams of Tweets and mentions and even provides powerful analytics for content. Now, users can limit their results by geographical location, which can be specified by city, zip code (for US) or IP address. It can be particularly helpful for marketers who are trying to determine what areas are creating the most content and buzz about a brand or event.
The platform also includes advanced analytics for Twitter. For each Tweet about a keyword or brand, Viralheat will rank the Twitter user in terms of influence, which is determined by the number of followers the user has. The idea behind the feature is to let brand managers and PR professionals figure out the total reach of their audience. Along with this metric, Viralheat will also determine the “top influencer” based on the number of mentions and retweets, which can let brands engage with their influencers and advocates.
Viralheat is also updating its reporting and alerting to be more user-friendly. Importing analytics and statistics to Excel has become easier and the platform will also alert you if the profile you are tracking is seeing a increase in mentions or a spike in traffic. And users can now see the Compete and Quantcast traffic numbers for each blogs and websites that Viralheat aggregates mentions from.
There are similar services, including Radian6, Visible Measures, Omgili, ScoutLab, and Omniture , that offer tools to monitor blogs, Twitter, YouTube, Facebook and other social media sites for mentions of a company or individual’s name. But the differentiating factor for Viralheat is its price. The site is affordable—for $10 per month, you can track 10 profiles on the site. For $40 per month, you can track 50 profiles. From big companies and brands to small businesses, this price is manageable.
Need APIs please
Omgili actually is free and excellent for tracking forums and finding communities.
OMGili.. i have 35 products to track and your service does not help me…
Please add Filtrbox to that list also. It’s affordable for small and medium companies. API available as well.
Michael Fraietta
Filtrbox
@MichaelFraietta
I’ve been using Viral Heat for the last few months. it’s not as full-featured as I would like, but you CAN NOT beat the price. I have tried all the other Freemium services (including Filtrbox and Techrigy), and while they’re good, there are severe limits.
Love love love me some Viral Heat.
You can add Techrigy to the list as well. Seeing that you did write about us in the past.
Jim Reynolds
Techrigy – An Alterian Company
omg, please don’t mention Techridgy or your 600+ a month price tag.
It is interesting to read the comments here. I’m a brand manager and I’ve tried most of the services here. While some are for niche content like communities and forums and others are limited in their social media coverage, I’ve found Viralheat addresses all my needs including video monitoring and I love their positive/negative mentions feature. They are very responsive to user feedback and for bigger accounts like ours they are quick to provide custom solutions.
Interesting, there are a lot of sites out there but I think there are only a few that have enough size to matter.
How are they getting geography like that? I have heard of a few services starting to offer that, but I am skeptical that it is “real”… does anyone have a sense for that?
ViralHeat is okay…but they have pretty limited information and it’s pretty stock and boring graphics don’t help either.
Do we really care about 30 video sites? No, we just care about YT, vimeo, and metacafe.
They need to make the data easier to understand, maybe some graphs on how their data has changed overtime.
Thanks Leena, for your continued coverage of our space. Scout Labs has a $99 starting price point — a little higher than VH, but you get advanced features like sentiment trending, emerging conversation meme detection, QUOTES extraction – customer rants, raves, wishes, issues, comparisons, caveats, recommendations, etc. Plus, an unlimited number of users/seats for all plans. We also spend a significant amount of R&D time on spam/porn filtering so our results are quite CLEAN. Very high “ROI” for $99.