There are increasing number of platforms in the social media landscape where businesses need to “stake their claim,” and engage with consumers. But it can be tough for brands to keep track of their Facebook pages, mentions on Digg, photos on Flickr, Tweets on Twitter and so on. Startup KnowEm is launching a family of services that are designed to help both large companies and small businesses stake their brand claim in social media landscape and manage their presence on these sites.
On KnowEm’s site, brand owners can instantly check the availability of their branded usernames and keywords on more than 330 social media networks (for free). KnowEm returns a list of social networks where the brand is and isn’t registered. Brands can then choose to have KnowEm secure company and product brands across networks and will also set up profiles for each company or brand. And companies will have a dashboard on KnowEm where they can access all of their profiles on social media sites from a centralized platform. The dashboard also includes an aggregated feed of mentions of a brand across the social platforms, including Digg, Twitter, and more.
KnowEm has several types of services to offer to brands. For a flat fee of $349, KnowEm will create and insert relevant information into profiles on the top 150 social media websites. For $99, KnowEm will create the profiles for the brands but won’t fill out the profiles. Brands can also pay $49 per month to protect a brand or username on emerging social media sites. So if any social media site launches, KnowEm will stake out the brand’s territory automatically.
The startup has been offering its services in beta since April, and has been working with an interesting range of clients (whose names cannot be disclosed), including one of the three major search engines (Yahoo, Bing or Google), a large pharmaceutical company and restaurant chains.
KnowEm’s services seem to fulfill a genuine need for enterprises, brands and even celebs looking to play in the social media world. As we’ve seen from Twitter username-squatting, this can be a problem for brands and celebs. The pricing seems fairly reasonable and as the importance of brand engagement on social media platforms picks up, KnowEm could find a loyal following.
In my opinion social media brands are as important as domain names.
I love this service. I’ve used it to protect all of my important online brands. The new pricing models seem reasonable. I was spending a lot of time tweaking my profiles to get it just right.
Well done KnowEM!
Knowem is a great site and is a necessity for anyone looking to protect their identity online.
I have used it for numerous people and continue to recommend it. Maybe I should become an affiliate?!
Not only is this an important service, but it is a huge time saver.
I second Jeremy! Well done KnowEM!!
Right, this sounds like a great idea.
knowEm has found an area of business weakness. Creating a service to aid them is a stroke of genius. Tools that help a company maintain its brand equity and opportunity to clain it on the social media could be extremely valuable.
Good Luck KnowEm,
Edward Philipp
CoAuthor of Profitable Social Media due out in March 2010
This has been needed for sometime now. What a great service. The services are rather cheap in the grand scheme of the internet rip off. You’re money is actually achieving something with KnowEm. The celebs can now feel at ease. Good idea. Big fan.
Knowem is great, I’ve been actually been using it for months to check all of the sites.
Its just great to see all positive comments for once. Also great idea.
Thanks for the comments everyone. We have been hard at work at the new version and are very excited to bring it public!
-Michael Streko
KnowEm Co-Founder
If the new version includes the ability to post updates to all 300 sites (for a monthly fee of course) you’re headed for a slam dunk!
Nice one.
Can you put links into the profiles? What’s the SEO perspective on KnowEm?
Too bad google will consider your accounts spam, when you sign up to all these at once!