For weeks – months even – analysts have been telling Apple to make a netbook for the masses, a $299 junker designed for those who surf the web on the couch, their Cheeto-stained hands scrabbling for the TiVo remote while they incessantly refresh Reddit and hope against hope that their Craigslist Missed Connection emails them back. The Air, they said, was too expensive, designed for the frou-frou quiche-eaters of Silicon (V)alley while the MacBook Pros were too overpowered for the likes of Flyover Sally and her sad-eyed brood of younglings. They needed to sell something to the masses, something solid, American, and corn-fed.
Well, now Sally, the quiche-eaters, and the Cheeto dude – and the rest of us – have the new MacBook. It offers a bit less power and peformance than the Pro line, a little more of the styling of the Air line, and sells right at $999, a magic marketing number that is neither North of $1000 (before taxes) and South of corporate financial suicide.
