As more brands look to Facebook and Twitter for a social media presence, the need for applications that make this presence simple grows. Buddy Media, a startup that develops applications for social networks, is hoping to attract the attention of brand marketers with its new all-in-one social media management system.
Targeted towards advertisers and PR reps, the Buddy Media Platform helps create, manage and track social campaigns on Facebook and Twitter (the client will soon offer functionality for MySpace and other social networks). With regard to Facebook, the platform lets agencies create, manage and track Facebook Pages to drive and increase user and brand engagement. Users don’t need to have any prior HTML knowledge to create pages on Facebook and can create sleek and interactive pages fairly easily. And the pages themselves aren’t just advertisements; users can add a variety of apps to their pages such as polls, YouTube videos, coupons, slideshows and virtual gifts. The platform also lets you publish updates directly to a page’s wall. And the Buddy Media Platform lets agencies implement Facebook Connect on a brand’s site to tap into the social network’s graph.
Buddy Media’s Twitter Management System, which we wrote about here, lets marketers measure and identify Twitter trending topics around a particular brand, related topics and competitors. You can also track performance and trends for a brand and entire industry across Twitter with easy to view data on followers, mentions, and re-Tweets.
Buddy Media’s tool will let you track volume and frequency of click-through rates in Twitter as well as monitor and analyze the sentiment of Tweets about a particular brand compared to competitors. Within the system you can create various profiles to manage several brands and different Twitter account and schedule Tweets to be published in advance of campaigns. And the system acts as a Twitter client itself, so you can have a centralized place to both Tweet and monitor and graph brands.
The platform also offers other services that let advertisers and PR folks better monitor brand engagement, such as real-time analytics of campaigns and resources to help managers drive and track social actions and clicks. And Buddy Media’s system offers real-time search capability, which can be especially useful to companies wanting to gain insight into the conversations about their businesses taking place on the social graph.
Offering a comprehensive platform that serves as a one-stop-shop for brand managers to manage social media campaigns is a wise move for Buddy Media. There a few services that are providing similar services out there, such as PeopleBrowsr and CoTweet (which focuses on Twitter). But Buddy Media’s compelling Facebook features, such as the ability to make a visually appealing and interactive page, could be popular among brand managers that have little to no technical background.
Excellent. I was looking for something like this. The best I’ve found so far is from http://sproutin...book-fan-pages/. But I’ll definately check this one out since it seems to offer more.
cool
Ha, not that didn’t entirely steal that UI from Basecamp, but cool.
The Social Media content management realm is heating up. The market is wide open for companies that meet the needs of those who find sites like Facebook and Twitter confusing.
$5,000 per month is their “entry level” pricing. I’ve seen this before with so many other cool technologies that TechCrunch covers. Pricing like this is ridiculous. How is a small business supposed to compete with the big guys, when all the tools that level the playing field are only available to the rich? Classic example of the rich get richer.
We @theKbuzz actually partnered with Buddy to offer to same technology to small businesses for $195/month. Check out our site for more details.
Cheers!
How much does it cost? I love these companies who can take all the free applications from around the net and package it up as a proprietary tool which they can then charge 30k a month . . . I say spend the money on a smart social media manager and you’ll get the same exact results with a more personable touch!
I’ll put an upfront disclaimer that I work for Involver, which offers a slightly competitive product.
I think it’s important that tools like this be available to folks of all sizes — that’s why we’ve created a free option for our Facebook Pages Platform. Gary/Chad, since you mentioned pricing, I’d encourage you to check out involver.com
I don’t want this to seem as if I’m trying to rain on their moment, I know the guys at Buddy Media, and they are nice folks — we’re happy to have a new ally in helping to educate the market.
great product. This is exactly what companies need to customize their experiences.
What user would ever want to engage with BudLight through Twitter and Facebook….except of course online marketers who are being paid to get them on Twitter and Facebook. I’m on those platforms and the only users I ever see participating are people with a vested interest…meaning employees of the Buddy Medias of the world or the Bud Lights o the World.
IT IS TWITTER BEHAVIOR AS PREDICTABLE… IT SEEMS LIKE IT IS… TRYIN TO CONQUER THE WORLD… PINKY
Hi TechCrunch! Thanks for the coverage. Much appreciated. Agencies now have a scalable way to add social media capabilities without adding additional head count or investing in programmers.
One item that was not picked up but the TC story: Buddy Media announced several charter agencies have selected the Buddy Media Platform as its preferred social marketing platform. These include: Converseon, Publicis’ Vivaki (Digitas, Razorfish, Starcom MediaVest Group, ZenithOptimedia and Denuo) and MDC Partners (Crispin, Porter + Bogusky, and Kirschenbaum, Bond, Senecal & Partners).
As per pricing, there are many agencies that serve smaller businesses and we have partnered with one of the best. Any small business that wants to come onto our platform can contact TheKBuzz, who have announced The Facelift, powered by Buddy Media Platform. The product offers much of the functionality of our platform at a lower price point for small businesses. TheKBuzz can be reached at http://www.thekbuzz.com.
Thanks again TC!
Anybody know yet of the cost involved?
Facebook
Facebook is one of the biggest mediea’s that is known around the world. Facebook is just like myspace, hi 5 and more. face book, hi5 , myspace is were you meet new people, talk to people write notes on your friends wall , you could post pictures, tag pictures of your friends you chat too your friends only if they are online, listen to music, write things about yourself on your wall, relationships happens friendship etc.
Facebook is for people who want’s to find new friends, friends that you never see again, people who wants to start relationship, people who wants to start a new life, people who needs help form teachers’ for homework, bossiness and more.
Facebook is sometimes known as a bad website to use. People thinks that kids get off task and dose not concentrate more on there work, job, education. fights happen people gets charged, arrested , banned from Facebook. cheats happen for school people write answers for exams and more and mybe get expelled from school
&
Facebook is sometimes known as a good website to use. people thinks that kids could have more kids and everyone is going to be happy, teachers think that Facebook is good to use because you could contact with your friends teachers to get help with work witch is called extara help ,and Facebook gives lots of good facts and advices about the world, news, people
, teachers, school, job, work, friends and more.
i have face book tahmina aziz!!!
Techcrunch…..Are you sending buses around to pick up people to fill your chat rooms?
Where and why do they hide their pricing?
This seems like a really good solution. I’ve been looking for something that is scalable and easy to customize for a while
I’m curious of the costs. I’d imagine to build all of the individual components would be very expensive but a monthly solution seems very reasonable. sounds like the 2010 version of blogging for brands. Great work Buddy Media.
The pricing is a reasonable monthly fee based on each managed brand.
Check out http://www.prospectvista.com for brand management. It is a great new business social network/ advertising website. Also included is a request center where consumers and businesses can make requests to the community for their needs and companies can find business deals. So not only will it allow you do brand management it will allow you to find business deals. It’s all free.
I have been following technology innovations at Buddy Media for the last couple of years. This is great stuff. Disclosure: I know their company and their team.
had a chance to demo the product and it looks great.
That is really nice. Its is too impressive post and also helpful for the facebook client for branding
Although Facebook and Twitter are major network players in Social Media, there are other networks that are equally important to business networking like Linked In, Mashable and Plaxo. Plus, the cost is not justifiable. IntelBuilder platform offers much more for a fraction of the cost. Feel free to visit the site for additional information.