While the various forms of social media are becoming increasingly important to brands, Apple is one company that hasn’t exactly rushed to get involved. Sure, they have a few accounts here and there, but they’re not exactly Google, with their 500 Twitter accounts (okay, it’s really more like 50). But they could be slowly warming up to the idea.
Back in March, the company started tweeting from its first official Twitter account, iTunesTrailers. They even went so far as to highlight the account on their Apple.com Trailers page. Thanks to the suggested users list, that account now has well over 1 million followers and they’re probably seeing a not entirely insignificant amount of traffic coming from there. And now they’ve added a few more accounts:
These are all new accounts. A couple of them have just over 1,000 followers, but the other two have under 100, and haven’t tweeted yet. But it would seem that Apple wants to promote all of them now, as it has created a customized background for each account’s Twitter page, highlighting the other accounts (and its Facebook iTunes Fan Page, as well).
One account you’ll notice that Apple does not have though, is twitter.com/apple. That account has one tweet, from March 16, which reads, “I love apples.” That hardly seems like something Apple the company would say, and the account points to a Gmail account in its profile, which would seem to suggest they may be interested in selling it. But with just one Tweet in 7 months, Twitter is probably within its rights to simply close the account and give it to Apple, if the company wanted it.
(As a sidenote, there is also a Twitter account with the name “appleinc“, but it’s currently protected.)
Obviously, Apple added a bit of social media to iTunes 9 recently, by including the ability to share items on both Facebook and Twitter. But the effort is half-hearted as best. It’s not like you can share what you’re listening to, just what you’re thinking about buying, or just bought.
Apple has always marched to its own drumbeat, so it seems unlikely that we’ll see Apple corporate tweeting the way that people at Google, Yahoo, and even Microsoft do, but these new accounts could signify a slight thawing of the ice. After all, we do know that Apple does like Twitter.
[via Iain Dodsworth]
“Twitter is probably within its rights to simply close the account and give it to Apple, if the company wanted it.”
you’re ok with twitter picking who gets what name? since the beginning of this happening theres been a revolt against this. facebook doesnt pick and choose who gets what. myspace doesnt do this either. no other site does this.
oh right its apple. but if they removed parislemon and gave it to paris hilton, im sure it would be a completely different story.
twitter has been doing this since the beginning. if an account is inactive, they have it in their TOS that they can reclaim it and redistribute.
and paris hilton should try to take parislemon, that would be a *great* story.
“facebook doesnt pick and choose who gets what”
Sure they do. They’ve shuttered unofficial pages/groups using trademarks. Trademark holders are able to reserve and take over vanity URLs with their trademarks.
lets face it Apple would be stupid not to like Twitter with the Iphone so ideally suited to celebrity Tweeting they could not have found a better way to get publicity if they paid for it.
Twitter clients are the killer app for the iPhone, especially with a camera. Apple knows that and that’s why their Stanford course asks students to precisely create Twitter clients for their final project.
Surprising they left out the App store when you see the level of activity on Twitter about apps…and the iPhone
Ouriel Ohayon
@AppsFire
When I saw “Twitter” and “Apple” on the topic I was pretty sure this one was written by the famous M.G Siegler, thankfully I am not disappointed from this hilarious (but predictable) guess.
If you like to get paid every time the phone rings, every time sometime pays their phone account . Does this sound like something you would be interested in knowing more about, then email me and I will tell you more.
LOL, Apple needs to take a major chill pill!
RT
http://www.anonymous.ua.tc
nice ………….