Do you like sounding like an idiot? Does the thought of doing so in front of millions of people appeal to you? Then Yahoo has just the thing for you (or, rather, Y!ou).
Yahoo has just launched Yodel Studio, a site for you to yes, record yourself yodeling. The idea is for Yahoo users to remix the service’s signature sound for a chance at recognition, most notably, on Yahoo’s homepage which is visited by tens of millions of people each month. Yahoo is also pledging up to $130,000 for local and global charities on behalf of each yodel submitted.
So how do you do it? Well if you happen to be in New York City, London, or Mumbai, there are live events happening later today (NYC and London) and tomorrow (Mumbai). Professional recording booths will be set up and celebrities will be on hand to help you with your yodeling. People like Randy Jackson (from American Idol) and LeAnn Rimes will be in New York, along with Jewel, who apparently is one hell of a yodeler herself (watch the video below).
If you aren’t going to be in any of those cities, you have until November 8 to submit your yodel through this site. The recording is all done through the web browser and includes video. It also includes background tracks if you want to yodel along with generic rock or hip-hop beats.
The videos are already rolling in on the site. Wow. Feel free to post links to your yodeling in the comments, if you dare.
Obviously, this is a quirky part of Yahoo’s new It’s Y!ou marketing campaign. Will this bring Jerry back? That seems unlikely; if I heard all these people yodeling, I would run the other way as quickly as possible..









NUTS!
As long as your yodeling is withing Yahoo’s TOS. Otherwise your yodeling will be deleted without warning.
“Do you like sounding like an idiot?”
Great job, MG. You just insulted Switzerland.
(Or was that pure cultural ignorance?)
@Yes : Were you actually expecting any cultural backgrounds on anything over at Techcrunch ?
C’mon, he’s just an American. it’s so common for them not to be aware of anything at all outside of their state.
Grow up MG. Companies other than Google also do cool stuff, and you need to be able to accept that fact.
Ya but this probably isn’t that.
this is stupid
Give them a break ! Or explain me why updating the Google logo EVERY day with a cheesy/mysterious drawing is uber trendy and that marketing gimmick isn’t.
well they say it ain’t over till the fat lady sings!!! oh the jokes just write themselves
Speaking of which, whatever happened to Yahoo’s original Yodel. In their new commercials, it has changed.
It’s simple, really – it was personolised, and I think it’s cool =)
did any of the techcrunch team see the event live?
This guys MUST win. His video/yodel is awesome! http://bit.ly/3wr1H1
Personally I think it’s a great idea, and if some thick geeks are not being able to understand it – well it’s worse for them. It’s funny, and not being afraid to look funny for millions of people is a great thing.
yahoooooo-uuu-ou!!