
Wufoo, an online HTML form builder that helps anyone create contact forms, online surveys and event registrations without writing a single line of code, has launched a new feature that now lets users collect money. When you design a form with Wufoo, it basically does all the heavy-lifting for you and builds the database, backend and all of the scripts needed to collect and understand data, which is hosted by Wufoo. One you build a form, you can either embed the code on your website or blog or provider access to the form via a Wufoo link. We previously wrote about Wufoo, which was funded by startup incubator Y Combinator, here.
Now, Wufoo is integrating payments into its forms, letting users create forms with payment collection options, including PayPal Payments Pro and USA ePay. After a Wufoo form is submitted, the user will not be taken to another page on the merchant or gateway’s web site. Instead, there is a seamless transition from data submission to payment collection.
Administrators of forms will receive a payment summary pages, can receive lists of shipping addresses, and can ensure that all users receive an invoice or receipt of the transaction for their records. Invoices can be customized with a personal message. In fact, payment pages powered by Wufoo can be branded and personalized to reflect a users logo and style.
Wufoo has made payment integration features in their forms surprisingly cheap. Plans start at $24.95 per month but users can try the first five transactions for free. Founded by Chris Campbell, Kevin Hale and Ryan Campbell, Wufoo has flown under the radar even though the startup provides and incredibly useful and innovative product. With this new payments integration Wufoo is embarking into the e-commerce territory and could be an incredibly useful tool for sites that want to incorporate payments in a cost-effective and simple way.









I have been researching Wufoo when I came accross your article, A bit of a learning curve, but seems well worth it, and you get a free trial,
Great idea, we’ve been thinking about integrating a payment system for our website and in this is an option we’ll consider.
Why pay $24.95 per month, when you can integrate E-Junkie for about $15 per month with your site, deal with a minimal learning curve and sell digital/tangible goods?
The only flaw I see in both, is the inability to handle subscriptions. I would love to see the same type of integration E-Junkie offers in a subscription based setting.
Does anybody know of a company that has developed something like E-Junkie that will let me embed code and process/track subscription payments?
“Cheers”
JP
“Why pay x.xx whcn you can pay y.yy” is always a stupid argument.
For subscriptions, I saw these guys in the DemoPit at TechCrunch50: http://chargify.com/
Wufoo is a killer product with amazing support.
Plug Start.
We’re excited to have Kevin Hale, co-founder of Wufoo speaking at LessConf, Oct 17th in Jacksonville Florida. http://LessConf.com
Plug End.
I wonder how they managed to line this up. No merchant account that I’m aware of allows you to accept money for third parties. You have to be a huge company like Google or Paypal to line that type of thing up.
Regardless, this is a nice feature for them to add
They aren’t accepting the funds. The money goes directly to the recipient’s Paypal account.
Will work great for affiliate sites and cheap too
Wonder why Wufoo doesn’t charge on a per transaction basis?
***After a Wufoo form is submitted, the user will not be taken to another page on the merchant or gateway’s web site. Instead, there is a seamless transition from data submission to payment collection***
Did you mean even for Paypal option it works the same way? I’d be interested to know how this is possible for Paypal payment option…
Yes, it’s Paypal Pro which is like a credit card merchant account.
Wufoo sounds interesting…will explore further…thank you.
First paragraph typo ‘One > Once’.
I will check out the service. Looks useful. Thanks.
pretty slick interface
I’ve used Wufoo a bunch over the past few years, in work (whitepaper downloads) and home (kids sailing classes). Very cool, very simple, with great support.
My biggest wish-list item is integration into hosted wordpress.com sites. This is really a wordpress thing, since they don’t accept the iframes that Wufoo delivers. Keep your eyes on Google forms for an emerging alternative to Wufoo.
We’ve used it with Google Checkout as well.
It is flawless. Wufoo’s form took 4-5 minutes to implement, with no technical expertise on our end.
Best of all you change your pricing in Wufoo and it is automatically updating your site(s).
No more pricing management in multiple checkouts and merchant accounts.
I’ve been using Wufoo to run the contact forms on my blog for about a year. They’re simple, powerful and easy to use. I have no complaints and I’m on the free plan. It’s a service I will definitely pay for when my blog gets to the level of justifying the cost.
This may be good for payment forms but for normal forms its really expensive. Formmail.com is doing this for years and they are cheap
Wufoo is great. I love their service.
Oh and paypal sucks. Never improved their service after eBay bought them.
I use Wufoo now on my site for a simple contact form. It’s cheap, easy to use, and looks pretty good. I wonder if they will add support for other merchant accounts like authorize.net or even google checkout. Then I’d consider using them for my retail sites.
Vinod, we do also support Google Checkout and Authorize.net (http://wufoo.com/payments/).
great news from wufoo. but I also suggest them to integrate 2checkout and chronopay for europe.
Old news – plenty of companies already offer this solution
Addition of 2checkout will be good. May be they update their payment getway after reading our reviews.
If I have a merchant account that I plug into Wufoo’s solution, do my customers receive a receipt from Wufoo or from me?
Thanks