Interactive fashion community StyleCaster has launched an iPhone app that answers the age-old questions that many women (and men) ask themselves when they wake up in the morning: “What’s the weather outside?” and “What should I wear?” StyleCaster’s free iPhone app pulls in a weather feed and will give you the recommendations of styled “looks” based on your current location and weather conditions.
The app also has much of the functionality of StyleCaster’s site, which aims to be a one-stop-shop for fashionistas. The app lets users access style tips optimized for each individual, news, videos and content on the latest fashion and beauty trends, and a large online retail catalog of brand-name clothing. With each look that is recommended by StyleCaster’s app, you can see the products used in the featured outfits, where to purchase them, as well as learn about the stylist, hair stylist, make up artist and model.
Interestingly, StyleCaster is monetizing the app by advertising. Rugby, a brand of designer Ralph Lauren, is the inaugural sponsor of the app and StyleCaster will continue to feature various sponsors. In July, StyleCaster raised $4 million in a Series A round of financing from investor Dan Gilbert, the chairman and founder of Quicken Loans, to pursue technologies in the mobile space. I’m definitely a fan of this app and especially love the feature of giving me personalized recommendations based on my location. If it could only sync up with my closet, I’d be in heaven.
Amazing!!!!!
Looks nice but Human Weather for the iPhone had the idea first.
Wow, this looks like an awesome application, i am downloading it now. Are you able to log into it like you can the site?
Cool… But I don’t think men need that kind of application.
Combining the weather with a fashion app is genius, but couldn’t people just look out the window?
Huh? I dont get it. Why do I need to look at an iphone app to know the weather?
um… this only works for women… there are no guy related recommendations…
LOL! and in the trash
and they raised only $4 million???
lets see, most people who are techie are MEN
most people who would need an app to know what to wear are MEN
Most likely person to buy something per recommendation via an app vs going shopping are MEN
this app, is for WOMEN…
idea A+
implementation D-
as a WOMAN rob, i would say you are right and wrong. this is an A+ idea, and it is an A+ application (now that i have downloaded it) for WOMEN.
For men it is probably more of a B+ for the simple fact of getting hot models on your phone at your demand.
But these guys must be thinking about doing mens…
Every teenage girl in america is screaming YES!!! I know my daughter will love it.
Feather Report actually does the same thing. My wife uses it all the time. Doesn’t seem to be as tech-y as this, but I’d guess that’s why she likes it. Also lets you search for outfits based on your body type.