There’s no doubt high-end mobile devices like the iPhone, Palm Pre or Android-powered phones will continue to increase in popularity in the years to come. With these smartphones boasting full HTML browsers, it’s only natural for Google to pitch its omnipresent AdSense product to mobile publishers in the same way they’ve been promoting AdSense for regular website monetization for years.
The problem was that up until now, publishers were only eligible to serve smaller text and image ads on their website content so far, and these were apparently far from effective enough on high-end mobile phones.
Today, the Mountain View search and advertising giant is announcing the freshly added possibility for publishers to run bigger ads. Click the image above for a larger size, but basically Google now offers the possibility to select “iPhone and other high-end devices only” rather than “all phones”‘.
The new JavaScript snippet that publishers need to implement to start taking advantage of the optimized ad units are aimed to reduce latency on high-end mobile phones, according to a blog post on the Inside AdSense blog. The snippet will allow publishers to select additional ad unit sizes from common AdSense formats.
Over the weekend, Google also quietly introduced advertising units and user-generated content blurbs on iPhone maps. Earlier, the company had launched new AdWords options for the iPhone and the G1, a new beta product called AdSense for Mobile Applications and a revamped local search service for mobile phones.
If anyone still has any doubts about how serious Google takes the potential of advertising revenue from smartphone users, consider a different train of thought.
Much needed feature…
(btw plz get a more visible screenshot up there)
What? Much needed feature? It’s good if you don’t use a phone. I’m a webmaster and sure I want to get as much exposure as possible, however, my phone is one of the few places I can escape 90% of advertising.
Add block Plus makes the internet clean as a whistle.
AP reports Viacom parent company of both CBS and MTV will produce a reality show called The Interns Fall 2010.
The colour orange is orange!
hmm… I know i for one wont be connecting on any ads on a phone. Thats my 2c……..
No doubt
Seriously, do you guys have a problem with RIM and their blackberrys? Seems to me that theyre considerably more popular worldwide than android or pre phones (nearly non existant in europe) yet you guys harp on about the pre and the htc etc without even a glance at RIM most of the time. Ok I get Iphone is the shining beacon of light on the smartphone horizon and the android phones are cool and will get better, but the pre sucks and blackberrys can be amazing!
Although RIM are a bit stubborn with apps… It feels like they don’t get the whole app thing really.
Also this perspective me be influence by my living in europe and bbs might have no presence in the states but if youve ever seen an episode of entourage youll think they’re rampant!!
Being a webmaster, I love to have as much exposure as possible, anything to get the clicks. But my phone is one of the last things I have that allows me to be 90% ad free.
when is Adblock plus coming to the apple app store?
In AdWords they allow you to target ads the same way:
1 – Desktop and laptop computers
2 – iPhones and other mobile devices with full Internet browsers