Earlier this year, we wrote about Nonoba’s GameRise, a “Ning for Flash games” that lets anyone create a gaming website. India’ largest casual gaming platform, Zapak, is now using GameRise as a white-label solution to power the portals for its multi-player games. Zapak’s single player games will rest on an additional GameRise-powered site. Reliance-owned Zapak, which has more than 6 million registered users, contains more than 5,000 games on its platform.
GameRise is essentially a CMS that makes developing and maintaining customized Flash-based gaming sites featuring game catalogs and social services like chat rooms and forums. Part of Nonoba’s monetization plan was to sell GameRise’s API as a white label service. Since its launch in March of 2009, GameRise has signed-up over 100 customers for its white-label offering.
The idea of creating a “Ning-like” gaming portal is innovative but the examples of the sites using GameRise’s white-label service on Zapak is pretty basic and could use a sleeker interface. Mochi Media is doing something similar in the gaming space, but focuses more on monetization, distribution and analytics for Flash games.
Good for Zapak and Nonoba. Now Zapak Team can spend more time on game development than building the platform.
-Reliance Insider
My niece applied for an internship position at The Late Show with David Letterman and was puzzled during the interview when she was asked if she was ticklish
lol. And if your niece were an Indian, she would have said “Yes, especially on my mustache.”
Well its like integration of technology and marketing.Zapak will do marketing and Nonaba will provide the technology background
Good luck both!
Isn’t Zapak a ‘PAKISTANI’ site? Not indian?
The PAKISTANI site is called Af-Pak, and has only war games on it.
Nothing against Nonoba, but we’re not partners with them on their white label game site service. Please correct this.
Jim Greer
CEO, Kongregate
Interesting – AddictingGames isn’t working with Nonoba either.
Bernie Yoo
Bus Dev, AddictingGames.com
Hi this is Oliver from Nonoba.
First of all thanks to Techcrunch for its coverage of our deal with Zapak which is big news for us.
Secondly our API is in some games that run on other sites that Techcrunch mentioned earlier but we aren’t doing direct deals with those sites for our white-label service. Games often use our API and run on third-party sites without the need for us to have to do direct deals with such sites like we are doing with Zapak.
The gaming technology business is a bit complicated so I just wanted to clarify our position and also apologize for any confusion.
Thanks,
Oliver Koefed
Nonoba
hello
but you know Indians don’t really have good internet connection
It’s good to see more casual gaming related coverage on techcrunch recently.