LevelUp Scores: Now Powering Yahoo Mexico’s Video Game Channel
by Jason Kincaid on October 2, 2009

LevelUp.com, a Spanish-language video gaming portal that caters to Mexican, Latin American, and US Hispanic markets, has landed a deal with Yahoo! Mexico to power its video game content channel. Update: The company says that it is powering a separate game channel called “Juegos”.

Our English speaking readers may not be familiar with LevelUp, but the site’s parent company Busca Corp is quite well established: it powers Playboy’s Mexican portal, the Spanish-language version of MSN’s Video Game section, and has a deal with Terra Networks. BuscaCorp’s top property is LevelUp, which the company says is Mexico’s top video game website. LevelUp recently broke into the Alexa 2000.

The deal is obviously a big win for LevelUp, which will now be offered as a feed that users can include in their homepage. Links shown in this feed will be directed back to LevelUp, so the site will likely see a big boost in traffic. However, it appears that you’ll have to manually add the feed from Yahoo’s gallery — it isn’t one of the defaults.



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  • Interesting choice from Yahoo… Alexa shows a really feeble trafic chart for the webiste. Wonder how they came up with this decision

    • Yes, i’m guessing there would be other choices but I’m not sure about Mexico. Site looks stylish and with a lot of content.

      • The reason is because yahoo doesn’t give a damn about Alexa metrics, we all know how imprecise those charts are. Yahoo cares about content when it comes to it.

        For any reason I can’t find any other videogames sites in Mexico, just a bunch of blogs, nothing very impressive.

    • Alexa sucks in tracking websites outside of the U.S. and it’s very easily manipulated.

      It looks like Levelup offers more content for a specific target audience for Video Game Fans, so I would not read to much into Alexa.

      Looks like Video Games are still a hot commodity.

    • Tim,

      Alexa is not a good source anymore, we have problems with our sites all the time since our google analytics says one thing and Alexa says another.

      I would imagine especially since the site is in Mexico, not a lot of people in Mexico would care to download the alexa toolbar.

      Looking at the site Levelup.com it looks like a very well made site, with good content, I can undestand a little bit of spanish and it looks like they are doing a good Job.

      Good for Mexico since most other their sites are very mediocre.

  • felicitaciones al Sr salvador Garcia (JADw) y a todo su equipo, como el gargamel, el rex keble, al sr Daniel Aviles (Densho), y a todos los que se me escapen ahora, gran sitio, mucha informacion, muchas felicidades.

    • Atomix is based on Word Press, how can you say its notorious, its like comparing a blog with gamespot.

      Gamers.vg looks like digg.com, I don’t think they do content at all.

    • Thanks Rafael, I was looking for more at this moment. Glad to see that there’s competition down there and Levelup was not chosen for being the only one.

      Rafael, are there more videogames sites in Mexico? I can see atomix is a blog and gamers is stylish but doesn’t seem to have content of their own, are there more sites? I’m coming more intrested now.

      btw, my wife is Mexican

    • Rafa,

      Those sites suck, they look like blogs no wonder Ive never heard of them, I post reguraly on IGN and Gamespot and the sites you mention look very third world.

      At least Levelup looks more U.S. style, and I guess that is the reason Yahoo chose them.

  • It is intresting how Mexicans can come up with sites that are as good as Americans. The site is full of advertising and has a good amount of information. Im not that much into videogames but I’m always impressed by the growth of this industry.

    Congrats

  • Im Hispanic and I think it’s great that there is a Video Game Forum Site in Spanish, especially once that looks so good.

    I only used Gamespot and 1up, but could never really interact with a lot of other gamers because of the language barrier.

    The other sites they mentioned look very crappy, im happy to see that Mexico is creating quality sites like Levelup.

    Congratulations.

  • Is there a problem with blogs? I mean TechCrunch is a blog.

    I work in a site called http://www.Niubie.com, and even the company is in Chile, we have offices in México (were I am from) and an international team of writers.

    I hope you can understand a little bit of spanish so you can compare quality based on the words. And yes, we are a blog.

    But hey, maybe we are more like Kotaku or Joystiq ;)

    • TechCrunch started as a blog evolved as a site.

      The problem with blogs is anyone can make one because they can’t or simply won’t afford developement of self technology, just really exceptional blogs break apart from the rest (as you call, joystiq and kotaku).

      But I’m with you, content is king, if you are stating you content has better quality than yahoo’s pick (levelup), sorry, there’s no way for me to know.

      To compare Gamespot with Kotaku it’s impossible. Ask yourself, who has a better value in the market?

      There’s nothing wrong with blogs at all, but they are still being ruled by greater sites who get the money to spent.

      • You are right, everyone can make a blog, but at the end of day only the best remain.

        I’m not saying that yahoo’s pick is a bad one, I know the levelup team and some of the writers are friends of mine, but If only you could understand a little bit of spanish maybe you might return to Niubie.com and not levelup.com, but I’m just saying.

        And again I must congratulate for this, it is not fair to compare Gamespot with Kotaku. And is not fair to compare my site with levelup, we are just different in every possible way, including value market. Which one is better, it is not me who has the answer.

        Good conversation, BTW

  • Gran paso para buscacorp, seguimos avanzado!!

    Buscacorp big step, we continue to grow

  • This game startup gets coverage but not other ones like SmithAndTinker.com??!! Techcrunch is getting lame.

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