YouTube is trying to create more incentives for media partners to keep content on the video-hosting site. Today, YouTube announced the integration of Content ID, which is an advanced set of copyright policies and content management tools, with YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload. One way to look at this is that YouTube is trying to offer this extra data and analytics to keep partners on board.
According to YouTube, over 1,000 partners are using Content ID to reveal user-uploaded versions of their videos on YouTube. The partners can then determine whether they to want block, track or make money from them. YouTube Insight shows stats, video rankings, demographics, discovery sources and other metrics for videos, giving partners a broader picture of how viral the content is. For example, YouTube says Sony Music learned that the JK Wedding Entrance Dance video is the music label’s 8th most popular video on YouTube via the Content ID and YouTube mashup.
While the integration may not seem like a huge deal, the underlying reasons why YouTube is offering this package to media partners is significant. YouTube is trying to show media partners the benefits of keeping related content on YouTube by showering them with data. With YouTube Insight, it is showing them detailed analytics of how vast a video’s reach actually is (or isn’t). It’s unclear if media partners, such as Sony, will buy into this, but if YouTube can prove the benefits of the Content ID program in new ways, it should continue to grow and help YouTube turn a liability (copyright infringing videos) into an asset.
Although i use youtube sometimes, i find that the overload of content makes it difficult to find anything relevant.
Many advertisers are now looking at non-user generated content for displaying their videos.
One video storage website http://www.zovue.com has a page dedicated to companies funny commercials, new tv shows, music videos and movie trailers.
Advertisers like this because they don’t have to worry that their video appears next to a racy video.
Users have the option to store HD videos in their own personal profile and to store photos in the photo gallery.
But the videos page, is dedicated only to companies videos.
If youtube doesn’t start enforcing stricter rules on the self generated content, it will not be able to woo advertisers for long.
That’s funny, I have the same feelings about Google search. Too many results.
Too many results? Do you really mean that? What difference does it make how many you get so long as the most relevant are at the top? Google may not be perfect, but it does a darn good job at figuring out what content you might like to see and let’s that rise to the top. Sheesh.
although i use youtube sometimes, i have to agree with advertisers that its not the best place store companies videos, since sometimes the user generated content is racy.
many companies are looking at smaller networks like http://www.zovue.com to store videos since they have a page dedicated to funny commercials, new tv shows, movie premiers and music videos.
if users want to store photos in http://www.zovue.com and store videos they can do it in their own personal profile.
This keeps everything clean and organized and gives the advertiser more options for displaying their videos.
It also is a good form of revenue for the company.
although i use youtube sometimes, i have to agree with advertisers that its not the best place store companies videos, since sometimes the user generated content is racy.
many companies are looking at smaller networks like http://www.zovue.com to store videos since they have a page dedicated to funny commercials, new tv shows, movie premiers and music videos.
if users want to store photos in http://www.zovue.com and store videos they can do it in their own personal profile.
This keeps everything clean and organized and gives the advertiser more options for displaying their videos.
It also is a good form of revenue for the company.
I was at the 2.0 conference in Paris a few weeks ago when they introduced these new toys … what they really are trying to do is converting free video viewing into money … these tools will enable them to charge the companies for posting viral vids on youtube … this is evil
YouTube’s Content ID detection program is accurate for the most part, but it also makes mistakes, some comical.
For instance, I have a video using a classical music piece (the composer died some 500 years ago!) which, to my astonishment, was claimed by a record label, which, I later guessed owns some kind of recording/concert rights of the very piece. But the comical part is when they put a “buy this at Amazon/iTune” link ad on the video, the link goes to a contemporary jazz band doing a whimsical interpretation of the famed classical piece. The record company is lucky that the “estate” of the long-deceased composer is unlikely to contest this mistake, and probably it’s just a bug, but I had to put this video in “private” just to sooth an irate fan of the classical piece.
I stopped uploading my sites interviews with bands to YouTube and started uploading them to Vimeo instead because of the ten minute limit. I would rather pay than deal with a ten minute time limit.
i think Youtube is better if you are really looking for videos .. and most probably you will get the same results in Google … but there would be less mess on Youtube …
Best,
Daina