It’s mildly annoying when I’m searching for something specific and Google returns results that are led by a huge overview page like the ones found on Wikipedia. I usually just use the Cached option to locate the information that I’m looking for, since that highlights the keywords in the resulting page. But now Google has a better option.
A new feature in Google Search results lets you jump right to a specific area on a page. For example, if you’re looking for “good cholesterol level,” Google’s first result is a page entitled “What Your Cholesterol Levels Mean.” The good cholesterol level is a part of that, but further down the page. But now in Google’s results, you will find a “Jump to Your HDL (good) cholesterol level” directly underneath the main result. Clicking on it will take you right to that section on the page.
This idea of being able to jump to specific sections of a page is hardly a new one. Anchor tags have been around forever in HTML to allow you to do this. But previously, Google didn’t pick up on them. Now it apparently is. It’s a small, but nice feature and it will be interesting to see if this leads to a anchor tag resurgence.
And yes, I know the song is “Anchors Aweigh.”

[photo: flickr/southern comfort]









isn’t this just another way to do Sitelinks?
This has been around for a long long time..
By the way, too bad MG, you’ve got cholesterol problems so early in life..
Not so new.. it’s been around for at least a week (on Google France if not on Google US)
I know I’ve had it for over a month here in the US
We first noticed and reported on 10th Sept in USA. Google officially announced it today though.
This will save a ton of time, compared to clicking the cache version and scrolling endlessly while searching for the correctly highlighted word I’m looking for.
This is a really cool feature but knowing SEO’s both black and white hat, there is going to be a ton of anchor spamming.
I can see already see affiliates putting an anchor tag right above their affiliate link code just to take advantage of this.
yes, that could be interesting.
I give it approx 2 days before someone writes a Wordpress plugin to put anchor tags round h1/h2/h3 tags. I can’t see many people rewriting their content for this though.
Yo Dawg, I heard you like Search Results
…so i put search results in your search results
…so you can Google while you Google
For the folks that want to hear more from a site owner perspective, you can get a little more detail on our webmaster blog: http://googlewe...o-identify.html
BTW, it’s “Anchors Aweigh”
And I didn’t read the whole post. Sorry.
Weird. The SnapShot for “Anchors Aweigh” is the wiki page for “The World Ends with You,” some Japanese action/rpg.
old feature
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That change the rules on webdesign . The top banners will be not visible . The high importance for the top banners will be minimized. In content ADs or sidebars will be in the spotlight
Try this query “trans fats” this keyword mention on official Google blog.
http://www.goog...960896364bf1ed8
http://www.bing...amp;form=OSDSRC
Same result in both . So what new in Google .?
This feature is not that cool compared to other wonders which Google has.