When I was in Israel two weeks ago I sat down with the guys at SundaySky. I need you to bear with me here because the service doesn’t sound cool outright but once you realize the power for commerce sites it becomes amazing.
Here’s how it works: e-commerce sites have lots of products. Take cameras, for example. You have a few set attributes – zoom, megapixels, etc. – and the rest of the incidental information could fit in a paragraph. So SundaySky creates a video using a product image and audio from a pre-recorded pool of preset phrases (”This W camera has X and Y built-in and includes a Zx zoom lens”, where all the variables are pre-recorded as well). The rest of the info appears as text in the video. That way you could talk fairly convincingly about an Olympus camera with a set of data from a pre-recorded pool and then add the small stuff as a visual. In this way you can make video out of every single item in your store.
