What if the next time you went to a football game, there was an iPhone app for that stadium that listed all the bathrooms nearest you, all the food stalls (with menus and the ability to order from your seat), a button to contact medical assistance, and the ability to find car pools back home? One of today’s Demopit winners at TechCrunch50 is Chyngle, has created a branded app for the University of Michigan which does just that.
Chyngle’s branded apps use GPS to find out your location and discover services and people nearby. It shows them as red dots on a seating chart of the stadium. If you want to order a slice of pizza, you can send an SMS message to one of the pizza vendors and they will deliver it to your seat. CEO Todd Sullivan calls it “in-pocket marketing.”
If you want to find tickets for sale by other fans or a ride home, the app lets you call them anonymously (the calls are routed through Chyngle).
The company charges the venue a $2,000 a month for the app, and can create custom apps for any event location.
During the Q&A, the judges suggest changing the name. “My second company was called Plaxo,” says Sean Parker, “people thought it was a dental problem.” They also suggested making it a free app and creating different ones for every big venue like Madison Square Gardens
Todd Sullivan
pretty slick and nice interface. looks cool
It’s called Mobibucks.
http://tinyurl....ssion-solutions
Chyngle app for acquiring information regarding the current location seems worth able. Though many similar apps exists already with this functionality creating custom apps feature is awesome in Chyngle.
Sprowtt-ing an Insttant Affective name has become Perpetually Hark! I’d make a Healthywage startups go Cocodot 5to1stribe-ing to rackup a Fluid sounding Clicker.
Definitely need to change the name. Having already had a horrible case of shingles myself, seeing their name didn’t exactly leave a good first impression.
Is there a list of demopit companies somewhere?
http://www.tech...09/the-demopit/
Will this work with 90K+ other people in close proximity? Seems like a great idea in the lab, but problematic in the real world.
This idea is on the right track. Good luck to them.
Best of luck to them. I have been waiting a long time for someone to do this! Venues are the perfect environment for mobile marketing and interaction. Would be great to see some of this functionality in the MLB app (if not there already).
Dan
http://www.brandanywhere.com
It’s a good idea but how do you get past the problem of getting a signal. Any football (especially college) or basketball game I have ever been to, you can’t get a signal. College games exasperate the problem given their locations in less urban areas generally. You have 30,000+ people suddenly sitting on a single cell phone tower and service gets spotty at best. That problem has to be addressed by the venues first.
This was a great demo, and a really functional and targeted product. I wish AT&T had the full functionality of this one, especially the ride home crowdsourcing, and the localized ticket sales.
Slick.
It’s a good idea but how do you get past the problem of getting a signal. if you know about mobile marketing then visit:
http://www.txtimpact.com
http://www.wire2air.com
—-Tom—
I can see a local Chamber of Commerce wanting something like this – a small town’s downtown area is of about the same size as a big stadium and presents approximately the same opportunities, though it does lack the single-mindedness of a sporting event, it does go on more than once a week / seasonally.
Is there a video of their presentation??
It was a great demo. Here’s a video of it as well as the panel feedback as taken from my seat at the conference – http://bit.ly/H2Kk2.
This is a pretty neat idea, but its not really new. There is a company called FanGo (http://www.thefango.com) that has been providing this service for years. I’ve used it at University of Kentucky’s Rupp Arena and its really cool cause guys in tuxedos run the orders to you. FanGo is also in a ton of NBA facilities.
Ironic that I was at the Michigan game (110k+ people) over the weekend and could not get my iphone to work at all. I was unable to make a phone call, text, or go online the entire game.
About an hour after the game, my service finally restored. 5 voicemails and 20 texts hit all at once.
Great idea but until ATT’s service improves, te app is useless.