The Onion Beats Investigative Journalism On Google News
by Michael Arrington on September 3, 2009

Sometimes I actually feel sorry for old media. Blogs are taking all the page views and don’t have the massive cost overhead of newspapers and magazines. AOL is gobbling up magazine and other media writers by the hundreds.

And today I see this article talking about Google News Spotlight, which focuses on that supposedly last bastion of old media – investigative journalism. The stuff that’s “too hard” for blogs to do. But in a world where old media can’t keep up with breaking news, presumably longer investigative articles can be their safe place:

The Spotlight section of Google News is updated periodically with news and in-depth pieces of lasting value. These stories, which are automatically selected by our computer algorithms, include investigative journalism, opinion pieces, special-interest articles, and other stories of enduring appeal.

And what’s a good example of a special-interest article with “enduring appeal?” The Onion, a satire website which is currently the top story on Spotlight. This article beats out everything else that old media investigative journalism can muster right now.

It’s just too bad Google News isn’t linking to the Daily Show yet.

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  • HAH. Instant classic. @newspapers your medium is dying.

    • Boy I can’t wait until I get all my news from dudes with blogs!

      • A good number of news outlets feature blogs from their journalists. So what you’re saying is already happening. Thanks for reminding us all that the change is already underway.

        • Reading blogs written by journalists = ok. Reading blogs for news written by any idiot with a computer, not so much. Besides, all this proves is that Google isn’t reading the articles it posts, or even vetting them, which is exactly the problem with internet “news” sources.

          • are you claiming that “journalist” != “idiot with a computer”? ’cause i think there’s a substantial bit of overlap there….

        • Congrats Onion. The invests in investigative journalism lifts Onion to the top position in premium news providers list. Hope now Google would have initiated their moves towards improvising Google News.

  • is that Comic Sans?

  • Well in all fairness…. The Onion is the shiznick!!!!

  • I read the Onion far more than “regular” news – their consistent excellence blows me away. Thanks for this piece :)

  • Well, The Onion *is* “America’s Finest News Source”, after all.

    No other paper I’ve ever read so consistently and often frighteningly has its finger on the pulse of what’s actually happening in this country.

  • I live in Chicago. You could swap a story between the Onion and the Sun Times and never know the difference.

    (This is less the Sun Times fault and more that our politicians act like they are on the “Real World: Chicago Politics” reality show.)

    I would argue the barrier between satirical articles and real ones is unclear, and their bias’ may be equal in weight. At least with the Onion you have a clear idea of their presuppositions, whereas they are hidden in a “real” newspaper.

    • Too true.
      But we also have to remember that even the Onion has its political bias.
      The names and ways are changing, but the game stays the same. You have to keep a level head about events, and know what History teaches about it.
      Politics would be a much nobler line of work if they all knew a damned thing about history.

  • Alessandro Annoscia - September 3rd, 2009 at 1:13 pm PDT

    I have not read a newspaper in almost two years, this morning they delivered one to my hotel room as I was reading this blog. Right there I felt as if I was witnessing an incredible waste of resources. The web and blogs have turned the old newspaper ways obsolete, for nothing beats the depth and breath of perspective in an active blog.

    • I read both. I like the newspaper because it’s nice to unplug for a moment. I love the feeling of turning the page, which is not replicable online.

      • Nothing? How about variety of subjects? Most active blogs specialise in limited areas. Papers are a totally different paradigm in terms of browsing, and prompt wider interests. Course, you could achieve the same layout look with a blog.

  • Old media is dying partly because nobody wants their product. And their product is often riddled with far-left political agenda. So-called investigative journalism is particularly subject to this rampant bias.

  • The Chicago Sun Times is a joke of a paper. It’s written in a 3rd grade reading level.

  • Whats your deal with old media? If your type of Flat Earth News is what we can expect in place of “Old Media” we’re all right f*cked!

  • Wow, you got a retweet from The Onion

    http://twitter....atus/3742292558

    That’s epic. Resume-worthy stuff.

  • Wait wait wait…isn’t this an example of why its BAD that Internet is taking over as the primary news source? Its automation engines can’t reliably distinguish real news from fake news.

    I like the Onion and the Daily Show, but they’re not replacements for journalism. They make jokes…

    As long as blog writers can do unbiased reporting as good as professional journalists without being paid, then I’m all for the new media. I just think we’re losing something in the transition.

    • …like proper punctuation and spelling? Literacy need not take a back seat to innovation. Unfortunately, it does seem to, when people become used to typing on a smartphone, netbook or PDA and leaving out letters or using wacky symbols for effect. But we can hope that there will continue to be a core of smart persons who can do both, switching back and forth with manic glee.

      More caffeine and sugar for the journalistic masses = what the nation needs for news.

    • The image above shows the Google listing specifically marked as “satire.”

  • LOL I love the onion..always makes my day.

  • Pretty interesting stuff.

  • well, of that or that the incendiary ” facebook is stupid. everyone’s leaving” essay disguised as news analysis (shown right below)… I’d agree that the google piece wins. I love reading about media and frankly love old media but… those articles make the out-of-touchness hard to ignore…

    thanks for the update though. I actually didn’t know about google spotlight.

  • You have to remember that the internet gives voice to those who would not have been given a voice.

    In the case of the onion when it was infant (I say that because it is now bigger than some regional papers in the US) and some others, this is a good thing.

    Unfortunately, most blogs are written by those who would never have been employed as journalists. Even in the 18th century.

  • Hmm… doesn’t Google still manually add/edit/update the news sites that are then automatically scanned for news?

    Or is smart enough to now search without human oversight for sites that contain ‘news’?

    If so, I guess the Onion passed the equiv of the Turing test for news sites.

    A historic day!

    To add fuel to the …., yep, can’t wait for newspapers, books, and all public paper media to be out of print so that our benign corporate overlords can decide when to retract a digital book, or not link an online news article – or link pseudo news from sites like the Onion instead.

    It’s a brave new world.

    Go Onion!

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