J-E-T-S JETS JETS JETS!
Even if you’re not into sports, there’s a pretty good chance you’ve heard that chant before. And there’s a pretty good chance you’ll be seeing a lot more of it if Gary and AJ Vaynerchuk get their way. That’s because they want to start a trend that every New York Jets fan uses the #J_E_T_S_JETS_JETS_JETS hashtag on Twitter before games and after every touchdown. And guess who is behind the idea: The New York Jets.
The Vaynerchuk’s VaynerMedia does brand consulting in the online space, and one of their clients happens to be the Jets. So they pitched the idea to the team and the team agreed to promote the idea before the first regular season game on September 7.
Sports chants are an odd thing because thousands of complete strangers come together to say them in unison. Usually, that happens in a stadium or arena, but really, the entire idea isn’t that different from Twitter itself. I know that I still do some of the Michigan Wolverine chants even when I’m sitting at home watching a game by myself (yes, even during last year’s miserable football season), so why not do them on Twitter?
Before the Twitter hashtag chant comes into play, the Jets are using Twitter another way. Tomorrow, before the final pre-season game, the Jets will be giving away tickets to each Jets player who tweets. These tickets can be given to fans of the players’ choosing. The idea is to apparently get the players more involved in the online community.
In terms of sports clients, so far VaynerMedia has signed up Kerry Rhodes of the Jets and former NBA star Jalen Rose (also a Michigan Wolverine), alongside the Jets. They are working on some other sports deals right now, and hope to get a few more signed shortly.
You can read more about it on the Jets’ Twitter page. And watch the video below to see the chant in action.