It has become increasingly important for marketers and PR folks to keep a pulse on the conversation surrounding brands on the web while also maintaining relationships with writers, bloggers and other influencers who are starting these conversations. There has been an emergence of “social CRMs” that help brand marketers and PR reps follow the buzz on the web. TechCrunch contributor Brian Solis recently wrote about the importance of both real-time monitoring and engagement in the social CRM space following TechCrunch’s Real-Time Stream event.
Buzzstream, an Austin-based startup, has developed a social CRM and monitoring tool that is worth a look. Buzzstream’s application will automatically convert any blog or news story into a profile complete with author contact information, their requisite social networks information (Twitter handle, Facebook page), and also shows metrics for the writers’ publications.
Today, Buzzstream is launching a new version of the CRM which will not only easily create a dossier-like file system for relationships, but will monitor blogs, news, twitter, video sites, images, Q&A sites and bookmarks for writers, brands and topics. You will also be able to automatically track brand mentions across the web in real-time. And the application will grade contacts and articles for influence Uusing engagement and traffic metrics like Compete traffic, number of comments, Diggs, Tweets, etc.) Buzzstream’s CRM hopes not only simplify and organize engagement for PR reps and marketers but also wants to serve as a valuable tracking and monitoring tool. Buzzstream’s cost is $49 per month for a single-user account and $99 per month for a multiple-user account.
We have 200 beta invites for Buzzstream’s product here.
Of course, there are other products out there that perform similar functions. Scout Labs, Viralheat and Filtrbox are just a few of the many startups out there that help monitor brands and topics. Highrise and Buzzgain offer social CRMs targeted towards the PR and marketing communities. But Buzzstream’s advantage is in its ability to provide a tracking tool with a CRM that helps to develop, engage and maintain relationships.
Great product – I’ve always been a fan of the buzzmarker!
What a mess. I put in a simple term and it did not show me anything but a few tweets. No feedback on what the system is doing. Compared to Viralheat or HighRise, this service seems completely 180 in terms of quality.
Sarah – Sorry that you had this experience. We had a huge spike in searches yesterday as a result of the TechCrunch post and it surfaced a bug that we hadn’t seen in our performance testing. We put a short-term fix in place this morning and we’re going to roll out an additional fix later today. Your results should now be showing up in BuzzStream.
Paul, BuzzStream CEO
This sounds really cool.
Incredible product, revolutionized link building for our staff. The most helpful and organizational development tool I’ve ever seen.
congrats, jeremy.
We’ve been working with Buzzstream for quite a few months on the requirements for Social Media monitoring.
Paul May is a fantastic guy (Buzzstream founder) who actually takes input and implements features/requirements.
It’s fantastic tool. I highly recommend it.
Thanks for covering the launch of our social media monitoring capabilities, Leena. Our goal is to build a complete toolset for managing and building relationships with influencers. We think the addition of monitoring to our contact management and research tools is a big step towards that goal. We’ve posted a more detailed description of the new features on our blog…we’ll be adding a video to the post shortly.
I signed up for the service and anything I try, I get:
this monitor had errors while loading; some results may not be available.
Not good so far..
Barry – as I mentioned in my response to Sarah, this was caused by a bug we hadn’t seen in our performance testing…only surfaced after we had a huge spike in searches yesterday as a result of the TechCrunch post (the perils of the TechCrunch effect
. We put a short-term fix in place this morning and we’re going to roll out an additional fix later today. Your results should now be showing up in BuzzStream. If not, feel free to contact me at paul (at symbol) buzzstream (d-o-t) com and I’ll make sure it gets fixed for you.
Paul, BuzzStream CEO
I loved the idea behind this product. Seems to be a really awesome tool.
But it doesn’t support the Russian language, no?
Anna how its goona help out for link building any idea?
I had a chance to preview the app during a local Austin SEO meeting this Spring. Jeremy (The founder) talked about that how Buzzstream was bron and how it help online PR processs…
I like both the idea and product at that time. And I am sure it will getting better.
Best wish, Jeremy!
The beauty of BuzzStream for the higher-end link builder is NOT that it will find targets, becasue that’s not something you need to be automating anyway if you truly respect your content. The beauty is in being able to rate, identify and database the targets as you peruse and research them. I’ve put countless clients into BuzzStream. Also, for those willing to do it in-house, it’s hands-down the best propcess manager I’ve ever seen. My prediction is BuzzStream will be bought for a truckload of money and incorporated into a mainstream CRM app. Pssst, hey Google, it would also be a dandy addition to webmaster tools.
cool idea. are there any beta invites left (the link was broken)? thanks!
brett
Nice post! but you fogot about mazecore – http://monitor.mazecore.com