In a world where print media is collapsing, it would seem that fashion magazines could easily make a case for why they’ll still exist in the future. As great as their content may or may not be, a large part of their success is about seeing the pictures of the hot new fashions. But there’s an online site that arguably does that better too, Polyvore. And they just got a big bag of new money to expand their service.
The service, which just crossed 4 million unique visitors and 150 million pageviews a month, allows web shoppers to pull their favorite items any online store and mix and match to create personalized outfits online. Users can then share their creations with friends, and, most importantly, anyone can then buy the items shown.
This social side of shopping has users engaged. The average visitor spends 10 minutes on the site each time they log on, we’re told.
The new $5.6 million Series B round is led by Matrix Partners, alongside previous investors Benchmark Capital and Harrison Metal Capital. Previously, the site had raised $2.5 million from Benchmark, Harrison Metal, Reid Hoffman, and Nirav Tolia.
Polyvore launched in 2007, founded by a bunch of ex-Yahoo employees. Since then, it has expanded the team with some talent from the likes of Google and Intuit. The plan for this new money is to further expand the engineering and sales teams, and to promote growth.
They seem to be riddled with DMCA non compliance issues and copyright infringement lawsuits.
considering that (as far as i understand) the items are taken from online stores and link back to those stores, i doubt they will mind – if anything, it’s free advertising.
I think the advertisers are absolutely tickled at this creative, engaging way to pitch their products. Polyvore must be making a tidy sum off of affiliate revenue.
“The service, which just crossed 4 million unique visitors and 150 million pageviews a month” .. wow…
Awesome! I LOVEEEEE POLYVORE!!!!!!!!!!
This is great! Congrats to Polyvore! I can’t wait to see how the site continues to grow/evolve.
It’s an amazing tool for so many different reasons. I use it for my blog, but also in my day job for digital storytelling.
Polyvore’s great, congrats team, I’m excited to see the community and site evolve!
Brilliant idea, huge growth, incredibly loyal users. What’s not to love?
I reluctantly clicked on this strangely named site (Polyvore??!) and found a quite an eclectic community that seems to be on the cusp of something great. Congrats!
This is going to be a monster.
polyvore is great
u can catch up in fashion trends and even start your own =] im so happy my set is featured in this articl =]
heres my user page if u want to see more of my polyvore sets =]
http://www.poly...ofile?id=545533
Congratulations to Pasha and the Polyvores.
Really amazing, average of 37 page views per visitor.
It’s a good site but word on the street though is that they’re not making any money. It’s fun to play with expensive things but when your user base can’t afford to buy those things, it’s hard to convert to cash.
Where is this street that you found that word, exactly? I can assure you that’s not the case.
polyvore has made millions….isn’t that what this article is about? the millions they just got? seems like the word on the street is wrong.