Some people have the thinnest skins. Jonathan Mann, known on YouTube as “The Rock Cookie Bottom,” won a $500 contest that Microsoft was holding to encourage people to create a jingle for the new Bing search engine.
Naturally MG Siegler made fun of the jingle (it is, in fact, terrible). Angered, Cookie Bottom fires back today with a new song mocking MG:
So, those that know me, know that I don’t often address internet critics. Everyone’s got an opinion, no use getting up in arms about it. But MG Siegler’s post on TechCrunch was so nasty, and so high profile, that it seemed like I had to strike back. And so I have. I present to you, “I’m MG Siegler”, in which I throw his words back at him, and more. One note: The part about him blowing his boss…that’s completely made up. I really just wanted to use the rhyme “careington/arrington”. Enjoy!
In the words of Cartman, It’s On. And yes, Microsoft, we consider him an official representative of your company now, so you’ve just been dragged into this too. Cookie Bottom and MG will be having a jingle-off at a time and place to be announced shortly.
Really bad first Jingle and really funny and catchy second jingle videos are below:









+1 to that guy
essentials of grammar…
This is proof that MS hit a homerun with this jingle. It’s being talked about and now we are having a bing jingle face-off. Funny thing is that Jonathan can get so much material on MG that he could shame Siegler. I admit as horrible as this jingle is, it’s quite catchy and i could see people following this jingle now…
I’m quickly becoming his biggest fan.
C’mon. This guy is great. It’s like a They Might Be Giants b-side cut after 6 months of unemployment.
lol..
anon++
Hahaha… the MG video is amazing!
Nice teeth MG
Love him … two points for the BING!
And suddenly I like this guy…
MG must be pissed
Yeah. Cookie Bottom going down.
just reminded me of sesame street talk.
Oh man. MG I feel bad for you today.
Bring it on. I’m not afraid.
Don’t you mean *bing* it on?
Roofles
Is there an extra tooth in there???
In all seriousness though. When he reached out about this video last night, I just noted that it was much funnier than his original one.
Yes, the second video is much more tolerable than ‘Bing Goes The Internet’
It is quite funny.
Did he really blow you for his job, Mike?
that is a completely inappropriate question.
well, the world wants to know
By the sound of Mike’s reply sure sounds like MG did!
Mike has told bold in title, that Bing Jingle Guy Proves He Sucks Less than MG does.
oh man Mike. you are fanning the flames with that response. the right response is to delete his comment
hahah
Yeah Zac, thats what MG does – deletes comments. And most cowards, “clever” lobbyists and those against free speech delete comments. Those are actually not clever because deleting dissent is slow path to decline.
I think you just got your biggest TC break with that answer from Mike.
Not a way to get noticed.
I needed a new ringtone, thanks for this.
ha
Haha.. Great idea!
LOL!
@MG,
I didn’t know your bottom teeth were so crooked – didn’t you have braces?
,Michael Martin
GoogleAndBlog
i did. they didn’t work too well though.
Win
It would be hilarious if microsoft takes action against him now for dragging them into a dispute like this.
When is the crunchpad coming out btw?
dragging them into all this extra (and free) publicity?
^^
Don’t mess with Cookie Bottom, way to recover.
LOL – now that’s funny right ther.
Looks like MG got served
oh snap!
+1 Beat me too it.
What the heck is wrong with this guy?
The only thing better than MG ridiculing this guy is having Jingle boy fire back in retaliation.
Word of advice jingle boy: don’t pick fights with journalists if you don’t have a thick hide.
(For entertainment purposes I really hope he does.)
Tom,
I don’t think Jingle Boy picked a fight. Also, if you have a thick hide, you probably wouldn’t pick a fight.
Also, let’s call them bloggers, journalists is a bit much.
lol. Yeah the song sucks, but Mann can apparently take a joke.
Last round:
-1 MS
This round:
+1 Mann
lol so he’s basically at 0 right?
from 0 to hero for some though just for that second jingle. way to go guy. i don’t know who you are or care but i heard 12 seconds of that clip and saw the moving mouth and just about died laughing. i didn’t want this to get stuck in my head so i shut it off before i could go all the way.
Math. Serious Business.
Yeah, that was still pretty lame. Put the same idea in the hands of Andy Sandberg and JT. I want to see that video!
Samberg, rather.
This ends one way and one way only.
With MG dominating the jingleoff and using it to springboard into a superstar rap career.
Take it as a compliment MG. Not many get dedicated music videos
Will MG fire back with a Cookie Bottom video slam?
MG, to quote a great American “you got F’ed in the A”
The Bing jingle is like a bad car crash. Its bad, but you just can’t keep yourself from watching.
for the record Jonathan Mann also brought us the terrific Mario Opera
Great stuff, really fantastic. The Bing jingle guy squares up with TechCrunch. I am hoping that Paul Carr hasn’t started his Saturday novella yet.
After a few more posts/jingles, me thinks they settle this with some good old fashion break dance fighting.
This guy know something. He can produce videos with a so high crap-factor which turns them good
Bing goes Cookie Bottom’s traffic.
Couldn’t have happened to a worse performance artist.
TechCrunch owes him $500 for that one. Ringtone worthy, I tell ya.
Could everyone at TechCrunch mock Bing Cookie Bottom Guy? I’d really like to have a complete collection of songs.
We’re working on it Danny. We have so many people now, it should be a 2 CD set at least.
Ask the people at jib-Jab to assist. Looks like Mike likes anything where he can put his face on it. MG can follow suit.
Heh heh.
I love the Internet
I wish every business with a bad review would reply with a jungle, much more entertaining.
This post just made my day slash month. I always say you might as well learn to laugh at yourself – because the rest of us are all going to be laughing at you anyway.
I would’ve loved this in my book’s Chapter 11: Springboarding from Hardship and Criticism
Pwned !!1!1!
Hope the “jingle-off” reference was not implying any suing over this but then again, this is the U.S. so who knows. TC is up for some serious Streisand effect if it can’t take a joke.
see it this way, MG has a new Jingle and got it for free
Lmao. I love techcrunch’s sense of humor. Will there be a voting system?
I loved that Cookie couldn’t help but throw in the Plankhead articles on MG. It reminds me of Godowin’s law; as a blog flame-war increases in length, the probability of a critique on grammar being made approaches 1.
I love this funny game. In very hard day of work enjoy some humor. The jingle guy makes funny movements. Bang….. This thing is not getting out of my mind.
Bing…Bing…
Bing goes the internet
Bing…Bing…
Bing goes the internet.
gosh this is better than the whole “OMG TWITTER IS DOWN AND MY LIFE IS OVER” hysteria. the second one is funny and is more likeable than the bing tune. way to go mcg, you just go yourself another fan, but that monkier is way bad. who goes by ‘cookie bottom’? that’s a prefect setup to full razzing of this guy. what does he mean by “high profile,” lol.
thanks for the update!
Should really have used a teeth model.
Can this guy eat corn on the cob without hurting himself?
Who has the thin skin?
kudos to that guy. he has more fans now. The jingle off will be great. TC don’t be a bully.
Has anyone listened to his other song? Wow, this guy is terrible and has tons of free time!
I don’t know. You try making 5 beats a day for 3 summers.
Best song of his by far. Well played.
I can’t tell if this feud is serious or not, but it does make for good content.
FYI all, I’m sure Microsoft absolutely *loves* this. The press loves to cover controversy.
^^^you are stating the obvious while trying to state the obvious.
hey i thought arrington was blowing Jobs and Schmidt, now you are telling me there is some kind of chain?!
I believe that TC should seriously hire this guy for a music video. It’d rock!
Maybe Bing should hire Pa Kettle. He was good at jingles!
I’m pretty sure they used Songsmith
Here’s a blog post by Jonathan’s GF about this whole thing.
double pwnd: Mann carries out more investigative journalism in one minute and eight seconds than all of TC in one year and eight days.
lol.
but really who’s the winner…cause ehem the guy isn’t ehem that good…but by your standards tv sucks more than a manatees armpits…so it’s a trade off?
tv=TC