At our Real-Time Stream CrunchUp event last month, one of the most interesting things that was demoed was PubSubHubbub, a new protocol made by a few Googlers in their spare time to improve the speed at which Atom and RSS items travel around the web. As expected, they have a big player on their side now: Google Reader.
The Reader team notes today that it has begun the adoption of PubSubHubbub, starting with the publishing of Shared Items. As you can see in the demo video below, with PubSubHubbub support, when you share an item in Google Reader, it instantaneously shows up on services like FriendFeed (which pull in Reader Shared Items).
While this is just for Shared Items right now, you can imagine that Google Reader will add further support as well in time. It really needs to in order to keep up with the speed at which information is traveling around the web on sites like Twitter, Facebook and FriendFeed.
And while this is a side project by some Google employees (PubSubHubbub) working on a Google application (Google Reader) and shown off on a service started by a bunch of ex-Googlers (FriendFeed), the main idea behind PubSubHubbub goes far beyond that. They want the fully open protocol to be used by all services/sites that work with feed items to make them more real-time. As one of the creators, Brad Fitzpatrick said during our event, “Nothing in the protocol hardcodes Google as the center of the world, I hate that sort of crap too.”
See the FriendFeed demo as well as the CrunchUp demo below.
I love pubsubhubbub, bub.
love everything about it, but having to spell the name
I’ve been going with the acronym PSH which kinda sounds like “push”. Much easier to deal with.
Lil’ late with this comment, but nevertheless:
http://www.clou...ah-fast-rss-too
If you love pubsubhubbub, you’re gonna die over my next app.
Regard,
Khalid Shaikh
PubSubHubBub is really cool stuff. Just implemented this protocol for inFeeds.com. It allows me to shut down the crawler and stop making thousands requests.
Silly name.
W00t : faster detection for Superfeedr!
Test complete and it works! http://friendfe...up-sharing-with
This is cool.
i hate cryptic names…. this hurts adoption rates… if they just called in FastRSS or RSSpeed or something simple and suggestive like that people would know what it is and implement it sooner
There’s nothing RSS-specific about it, though. (it works with Atom too) So that’d be inaccurate. And the name says exactly what it is: It’s a PubSub system (a well-known concept), implemented with a Hub,
Bub.
You know what I mean….
SSS? SuperSpeedySyndication?
(Written in Python no doubt)
I wrote a Wordpress plugin for anyone who wants to take advantage of this and implement PSH on their own blog.
http://wordpres...s/pubsubhubbub/
thank god this isnt a domain name
you know what .. I realy dont care about pubsub?? what I really want is sharing from Google reader to TWITTER(one click). That would be really useful but it may show the LIMITS of openness .. I really want Google reader and twitter to work together .. but its not in Google’s interest to integrate into deeply twitter .. or am I mistaken … ie is there a simple one click way to post from reader to twitter? kind rgds Ajit
Sharing from Google Reader to Twitter is easy: Just use Twitterfeed, it posts every RSS feed to Twitter. Your Google Reader recommendations have their own RSS feed. That’s how I do it for 6 months already. It’s just one click.
yaay!
Another post about Twitter!
Oh. Wait…
many thanks for Twitterfeed. Shall have a look .. but my point is .. THATS what we need .. why does Google reader not do it? cant be hard to do .. no? technicaly .. but hard politically
ha ha many thanks kind rgds Ajit
Horrible name! –WTF!
MyHub, HubNow or RealtimeHub sound much better!
Great concept and business, though!
Good Luck!
bubsubtibtub
cupmupsiptip
tuptiprubdub…..
What a crap name is that? atleast for that name I dont care what it is.. very hard to remember
PSHB ftw!
i like
Instead of the name debate, I’m more interested in what this technology could do to displace Twitter as the unstable center of the information sharing universe.
As today’s Twitter DDOS attack proves, decentralization is critical to ensure this type of message passing service is reliable, performs adequately and scales as more people join.
charming post. due one detail where I contest with it. I am emailing you in detail.
punctilious post. simply one decimal where I bicker with it. I am emailing you in detail.