A few weeks ago, we wrote about the contest Microsoft’s new search engine Bing was holding to find a catchy jingle for the product. Today, they have announced the winner. “Catchy” is one word for it. Another is “awful.”
Sure, the song will get stuck in your head, but so does the sound of seals barking, or cows dying, if you listen to them for long enough.
But as bad as the jingle is, the video is much, much worse. It’s some guy in pajama pants doing really bad interpretive dance nonsense with awful effects and a Bing backdrop. The entire time I’m watching this, I’m thinking: So this is what hell looks/sounds like.
I cannot believe the guy won $500 for this. And I also cannot believe our interns didn’t enter.
Bing, as a product, is pretty solid. This jingle, is not. Hopefully whoever voted on it was just messing around with Microsoft.
“Enjoy” it below.
Can I get $500 for watching that? It’s worth at least that…
you guys, it’s like Michael Bolton. Painfully annoying but unforgetable. You gotta think long term.
I agree. The Jingle contest got a lot more publicity than the twitter cashback contest. Still, I would have thought that MSFT would spend more money on the winner. I mean, they got a $100 million marketing budget.
@MG Siegler
I was surprised you haven’t covered the 400 employee transition form MSFT to Yahoo! and the $150 million technology transition payment from MSFT to Yahoo!. If I am wrong, then I apologize.
http://bingdeve...r-to-microsoft/
$500 for embarrassing yourself like that? no way!
Bing. Bing. Bing goes the internet.
It’s timeless. Bing it. You’ll see.
What exactly is the Innernet ?
Hahah Iam sure you guys missed viewing this – “I’m MG Siegler” Video by the same guy which is a reply to this blog post.
http://www.rock...-song-refers-to
rofl – I guess that doesn’t qualify for a follow up post – great comeback though
LOL! Amit, thanks for sharing the follow up video!
HAHAHAHAHA………
It’s even worse!!!
Yeah it’s funny but still my brain hurts.
Why would somebody do this to mankind? Just for the LULZ?
Also songsmith crap doesn’t constitute a song, auto-tune crap is actually better.
Outstanding!
Both videos are just awesome. This is the useless stuff that makes the internet really fun. His song is better than anything MS could have come up with, remember those Bill and Jerry commercials that cost a fortune and went nowhere. His jingle almost, not really, makes me what to use Bing all the time.
this is hilarious. All of it. I f*ckin love the innernet!
Hate to admit it, but while this is horrible to watch, it has the elements of an unforgettable jingle.
I will hate hearing this over and over, but I can’t fault the thinking. You are right about the video, yes, yes, yes… The video itself really sucks.
I personally liked this one better:
http://www.yout...h?v=T-0ujaGDUSw
Did anybody see the I’m MG Siegler song? hahahah…
check it out…
http://www.yout...h?v=ybsRCQy_3xQ
and No! i did not make this song.
I don’t understand whats wrong with the video. It’s nice and most importantly, it’s users who voted for it. Most of you are biased by the heading of the article.
most ppl voted it because of its epic phaleness
(remember the three wolf moon t-shirt?)
I’ll tell what’s wrong with the video: Microsoft. Techcrunch just hates everything from Microsoft. So, these are Techcrunch posts… Not serious analisys about companies, just opinions depending on their interests… (by the way, strange everything from Google is always good… How much is the interest???).
Um, ok. That was not dancing. Call it a shorted robot doing aerobics. Synchronized pilates. A guy who got a lizard under his clothes. Just do NOT call it dancing.
This guy undid years of struggle for all the white people who fought so hard to prove they can dance. But no hate for the guy. Hey, he just got a big payday. Congrats. Really.
But WTF was Microsoft thinking? Seriously. I want Bing to succeed. Competition is a good thing. Their laptop ads were dry but effective. This is just garbage & not quirky enough to finish.
This ad will help people to, um, decide to use those other guys.
Bing did produce a kinda corny commercial. However the jingle is kinda catchy. It leaves a ring in your head. I mean when it real comes down to it, all they have to do is try to get you to bing it before you google it. So how can they influence you to type bing.com instead of google?
Jonathan owes me 2 minutes and 26 seconds of my life back
you watched it twice? ;/
No, it was so bad I double billed him
zing!
Ha ha…. Nice one
lol.
I sicked a little bit in my mouth when I heard it x_X
I love it. It’s sooo catchy. I can’t get it out of my head.
true. i m dead for my life now.
I have to totally agree. This song rocked! The more I watch it the more I enjoy it.
LOL – competition is a good thing. But Bing is hilarious. Like that cough commercial Bukley’s moto: It taste’s awful but it works. …. Bing, simply put, taste awful!
They call that a jingle? “Bing Goes the Internet”? Ugh.
Kind of like Tales from the Pop Goes the Weasel Crypt
If this was a cute girl with a halfway decent voice, we’d be fawning over it. Just sayin’
Except it’s a weird, creepy guy, with a terrible voice, who can’t dance and is using really bad visual effects from the 70s.
“Made on a PC!”
BAD A BING!
btw, why is he in pyjamas?
I think its funny
Is.. is he wearing pyjamas?!
$500 to get a post on TechCrunch? Seems good to me
good point. excellent move on his part. but bing for accepting this on the other hand…
agreed & that’s my problem with the whole thing.
major props to the guy for hustling & getting his stuff up there. it’s not easy what he’s doing.
BUT WTF WAS MS THINKING!?!?!
& yes, the caps are necessary b/c that’s what i’m doing. yelling at the screen & going “they picked WHAT??”
I’ve been wondering what with press releases sucking how I was going to get some of that “tech crunch powwwwerr” to rub off on my site. One problem – I don’t own any pajamas….
I actually like it, the tune that is, not so much the video. I think it will be embraced by the masses.
As sucky as it is….and it is sucky…..I can’t remove it from my cranium. Must….not….go….to…bing…
Bing Goes The Internet!
this is so awful.
i don’t even know where to begin– dance moves, the background, or just the whole thing.
I think I hate you, MG Siegler.
He also submitted a video to the YouTube TurboTax competition in 2007. It rivals this one:
http://www.yout...h?v=sQ2LHjSvcjo
it just goes to show, persistence pays off
jeez
Fail.
ditto.
Boom goes the dynamite?
Ugh
LOL!
#Fail #Fail
I’m still going to Google on Bing.
BING is okay,
B ut
I t’s
N ot
G oogle
Nice! I’ll have to steal that…
Where have you been? That must be the #1 used acronym on the web.
Agreed, didn’t see that before
Gnu’s not Unix and
Bing it’s not Google
…
That’s the best description of bing that i’ve seen
now that was stupid again!
I cannot believe what I saw there, I wonder whats wrong with MS, and I believe that Google is on top coz every 1 likes it and there is just 1 thing, less BS and more space for search on it where as MSN is just full of crap. Yahoo is something horrible and I just wonder when will they stop SPYING on other people’s computer coz every time I delete their tool bar, its there when ever I restart my PC.
Google rocks
…. and I think you need to stop drinking that kool-aid.
Or….
you need to stop pretending to be adult-ish and get over yourself.
You don’t like MS, we get it, blah, blah, blah. Grow up and stop wasting our time with these posts.
Get a life. Everyone knows that MS makes a lot of bad decisions. Most people are entertained by their daily idiotic choices and screwups.
I have to give it to Microsoft’s marketing guru’s… I think they picked the right one. Don’t get me wrong, I think it is annoying as hell… but sometimes the most annoying things are the catchiest.
I see you see what i see! Bing!
this is why Microsoft will ultimately burn. Quit f-in around
Holy crap, that was awful. It sounds like it was made in Songsmith and looked like it was edited with Windows Movie Maker.
its BING BANG BOOM!
Talk about a MEGA HIT ! :s
You get what you pay for… Seriously, how cheap could Microsoft get?
Very funny article, BTW. Nicely written!
Ha ha ha!
+1
i liked it – why so much hate? why all the monday quaterbacks
Bing went my f@c*in eardrums.
steve jobs was once asked what he thought of microsoft products and he simply replied “they have no taste”… i think the selection of this video proves that its still true and most likely will always be true…
That song makes me want to smack a nun!!!
The song makes me want to spank a nun, and I didn’t even hear it!!!
From the YouTube commenters (slightly smarter than…nevermind)
“This video confirmed my dedication to Google search was well founded. They don’t go around causing atrocities like this to happen. If this was done to deal a blow to Bing, then I say well done sir!”
Jingly Jingly Goes the internet
Bingly Bingly Goes the internet
Jing Jing…..
Bing Bing…
Ding Ding…
King King…
King the Bing….
Goes the internet
Man, that was funny. How come that guy was keeping his face so serious
o.0
So I guess you’ve never watched the Eurovision song contest?
lol…
in simplest terms – unadulterated crap.
anyone with an ounce of gray matter that’s still connected and still firing barfed over it
thx for the crappy experience.
do us and yourself a favor – don’t post such drivel!
Jonathan Mann has been writing a song a day complete with music video for all of 2009: http://www.rock...okiebottom.com/
With subject matter ranging from political commentary of the day, to video game reviews, to the occasional jingle contest, what’s commendable is he’s generating so much publicly consumable internet content as compared to a lot of these cliche one-liner cap comments.
Anyway, I think it is great that he won this contest and had the opportunity to torture you all a bit.
Just one of many stories of Bing trying to claw its way out of a hell below Google’s market share heavens.
If you really want to explore this torture theme, check out this song by his where he puts the Bush Torture Memos to words:
http://www.yout...m/v/sJSXbA9j0Js
Rachael Maddow appearance:
http://www.yout...h?v=-Bmg5O9zyDk
cool
Anyone else find it amusing that this transpired via YouTube?
Simply put: Pathetic!
what has been seen cannot be unseen
yes. After watching this, I feel like I did after I watched 2 Girls 1 Cup….
Please give me a bing, I mean a bang so I can blow my head off now.
I vote for Megan Fox to do a remix of this video, with her dancing in it.
I bet that would make this THE most popular video EVAR
News? I’m not sure.
But, attention, and some would say even negative attention, is worth $500 to MS.
I think MS got it’s money worth from TC coverage alone, however tongue-in-cheek the coverage was.
fanboy post with an clearly difficult “Bing is a good product” thrown in
Good Lord you’re an idiot.
Agrees.
I see this as an amazing step forward for Microsoft.
I recently had the ‘pleasure’ of working with one of the ‘minds’ behind their Gates/Seinfeld ads. When I asked why they spent a ridiculous amount of money on such a pointless, unfocused, and vaguely insulting campaign activation, their answer was “Hey, it got people talking. Which is what we were going for all along.” (Hate to say it – utter BS, they were savaged.)
Now it looks as though they figured out they can have the same features (pointless, insulting) in their advertising for a very small fraction of what they’re used to paying.
Although I have to admit, Bing Goes The Internet dude’s message was pretty focused.
“Pointless”? “Insulting”?
Did we watch the same video?
The lyrice were right to the point (”pretty focused” as you admit.)
And who was “insulted”?
Only the PJ Dude himself — who clearly was selling the song and the concept not his own performance or uspeakable bad lip-syncing.
As for the Gates/Seinfeld PR-disaster. You may remember those losers were tossed almost immediately after the fiasco — so, if you are “talking to them”, that’s hardly relevant to the Bing! campaign which has been quite sophisticated. Raising awareness of why 10-blue links to often irrelevant pages may not be the be-all and end-all for search isn’t, on the face of it, such a bad idea. If Bing! delivers a better, or at least a fresher, search experience for users, they may switch — and beaming TV advertising to normal folks (who don’t live in the Valley, don’t link up the name Zuckerberg to facebook, find out about twittering from talk shows) is probably the way to reach thse folks.
i actually thought that was hilarious.. it almost wouldn’t work if it was serious.
Same here. And the guys voice sounds a little bit like TMBG, which made it work for me.