Two weeks ago, restaurant chain Pizza Hut launched an iPhone application (iTunes link) with a bunch of bells and whistles, and apparently users were hungry for it. Downloads of the app for iPhone and iPod Touch have exceeded 100,000 downloads just before the weekend, the company informs us.
Good for them, because Pizza Hut really made an effort with the software program, which they amusingly dubbed a “killer app for your appetite”.
Aside from the ability to order food, the app boasts a bit of entertainment to spice things up. It includes a so-called “virtual fridge” where you’ll find coupons to add to your order and a free game called “Pizza Hut Racer” that you can play while you kill time waiting for your food to arrive.
More of this, please.
They do have one annoying thing: you can’t sign up to the service from the iPhone, it needs to be changed.
i just wish they had edible pizza.
My immediate thought too
It is better than most chains
I can confirm that additional beer doesn’t improve the experience either.
DOMINOES PIZZA ROCKS. PIZZA HUT SUCKS
Love it !!! great app we will see more of those in the future
How much does it cost this app?
Very nice idea…better than their pizza, actually.
+1
I hate Pizza Hut, but this is very impressive.
Let me download this one!
wants me to sign up before i can use it, on top of that it is not functional in Canada. I booo that.
Pretty decent application. Seems like it goes a little overboard with the work you have to do to get an order in (shake the phone to put the sauce on, really?) Hopefully there are saved order preferences to encourage repeat uses.
It is great to see a large franchise group like this embrace the technology.
fun. Devil’s in the details. Nice touch that makes it interesting.
Oh noes! They used the word “Revolution” in the video. Quick, delete it before Robin sees it.
Two MAJOR annoyances with that app are that you can’t use a credit card (you have to call the store) and I couldn’t find the cheesy breadsticks dammit!
like a somboooooade dos this work in uk TOOODAY? bic boi invador!
If YUM brands extended this to taco bell and KFC (they own those too, obviously) and the blackberry — joy
What ever happened to the chipotle app?
http://www.tech...issing-burrito/
Wonder how much did it cost PizzaHut to produce that app
Clearly they overpaid. But that keeps iPhone app developers in the green. Value pricing!
Their pizza always makes me sick.
I don’t think you can truly call it a “killer app for appetite” until the iPhone has a integrated food replicator.
Until then, there is nothing new here that you couldn’t already do with the iPhone either online or via voice. In fact, using _just your voice_ you can press some (virtual) buttons on your iPhone and another voice (speaking in your own language!) will verbally prompt you for your food specifications. And this will all be done with state-of-the-art, adaptive “voice recognition.”
Technology is truly miraculous!
A great example for a company building an iphone app!
What they didn’t tell you was that Dominos submitted a VERY similar application in March 2009 and it was rejected by ATT or Apple. The question is, why didn’t the FCC inquire on that? The answer: no Arrington wasn’t raising a stink.
Funny! I was about to say that I was pissed at this app because I could not order Dominos from it and thus I am leaving the iPhone…… Guess I did say it…
This article just sold a $20 pizza.
E-NOM-erce
Ick. This pizza isn’t very good. Neat app though.
yikes I just ordered a Pizza with it..no good huh?
I haven’t had Pizza Hut in several years. The app novelty prompted me to try it again.
After a slice, I can state without a doubt that I’ve had better pizza from the freezer aisle.
Great app design. I love that make the whole process very interactive and make good usage of the iPhone’s multitouch.
Haha this might make up for their bad pizza.
Actually it’s a brilliant business plan. People will buy this app just to try it out and when you think about it, that’s 100,000 pizzas sold right there not to mention the revenue from the app itself.
The abundance of interesting articles on your website amazes me! The author – best of luck and new interesting posts!.
So you’re at home and need to order a Pizza, you use your iphone though doing so via the PC is not only quicker but safer.
You lot are so childish, must use your fav new toy.
Childish beats old and crusty any day
This is pretty cool, now we need one for Android!
The Pizza Hut across the street from me doesn’t deliver to me. None of their stores delivers to me. It’s just as well because their crap makes me sick. Fun game though.
Apples rocks, Apps rock, AT&T service blows. It will be nice when they get off of the exclusive contract so others can have fun with their phones and apps.
but you should use my application “pizza timer” to make sure they deliver it on time.
The app lacks the most important feature… I can’t order a p’zone from it or any sides for that matter!
That’s brilliant marketing by Pizza Hut.
I am pretty sure this is going to help everyone lose weight and eat healthy. Great. So happy to know this is going to change things around here and where you live. I knew, one day, life would be perfect and that time is now. I just hope everyone is near a place to receive this wonderful meal. If not I hope it comes to them soon. They all need it. No need to wake the S.O. when waking each morning to dial the phone to order. Priceless. Shesh was that ever needed. I tell you. I could go on and on.
So, TC uses the word Delicious in a post title without there being much danger of anyone thinking that it refers to the social bookmarking service. It’s rather sad: not so much the end of an era, but an indicator of how far in the past that era now is.
Gotta love technology. Does this open the door for every fast food place to start doing apps? McDonalds, BK etc?
The BK app is just gonna be weird. Especially if “Wake Up with the King” stays the motto.
I smell a storm of clones that other restaurants going to make seeing a success of Pizza Hut’s app…
Pizza hut is absolutely one of the best pizza restaurant in the whole world.
This is a brilliant start (regardless of like/dislike of the product).
Good example of how the platform can really connect product/services to customers. Eye candy still is important.
I gotta say, when I read the title my first thought was “lame!”, but after seeing demo of the app I’m actually impressed. They did a great job with it – not just some dry, corporate looking thing with a long list of products and some annoying ads – they actually made it fun to use.
I just hope they’ve included some sort of “favourite order” functionality, ’cause I imagine in some cases it might get annoying having to go through the entire process (”shake the wings”, huh?!).
I’m surprised nobody has mentioned that Pizza Hut was also one of the first commerce sites on the web. I just double-checked Wikipedia and yup, back in 1994 you could order Pizza Hut over the web. Of all the companies to be a consistent early tech adopter, I never would have picked Pizza Hut. Credit to whomever is making these decisions there.
adéu,
Mateu
Processed food online?
May as well get a Dow Chemcal app to order up dinner.
JumpFox did not work with or partner with imc2 on the Pizza Hut iPhone app. William Kassel is misleading readers through willful deceptive suggestion and commentary.
My name is James Paolantonio. I am an iPhone developer. Jumpfox has nothing to do with myself, or my company. Unless there is some coincidence with names, I would like to inform the public that this person William Kasel seems to be wrongly claiming his abilities, talents, and works. I have no idea where William would claim to have gotten the fact that I was a vendor for any company.
why can’t you order any sides through the app? That really makes me not want to order through my phone. It’s not even a full menu.
stupid idea. HELLO?! YOU CAN ALREADY ORDER PIZZA WITH A PHONE!
i don’t think this application really works that well… i’m allergic to cheese and theres no option of having plain pizza without the cheese or a supplement!
i don’t like this application. doesn’t have a lot of menu choices! i want my bread sticks!
Very well done!
I like how they’ve taken advantage of iPhone’s interface to customize toppings by dragging them and tilting them, as well as pinching the dough to select your size.
Nice to see companies creating fun and innovative applications with utility – it’s obviously paying off!
Mobile will be HUGE in 2010 and beyond (especially with Andriod) – so is definitely a space that most companies targeting 18-34 year old men and women should be looking into, if they’re not already.
I’ve posted more on this – including a recent Nielsen chart illustrating smartphone (vs iPhone) demographic information in the US – here: http://bit.ly/Ao221
Cheers,
Jackie