12seconds showed off a really slick-looking new iPhone app at our Real-Time Stream CrunchUp earlier this month. Unfortunately, that’s not quite ready yet. But in the meantime, they have another iPhone app that is ready, and it’s about as simple as can be — which may be good thing.
Called 12cast, the app claims to be the “simplest way to get video on Twitter.” Here’s how it works, you open the app, enter a title for the video, then rotate it to the left to bring up the video camera. You then record footage, hit send, and you’re done. (If you’re not logged into Twitter, there will be a prompt that comes up to allow you to do that.)
If the video you shot was over 12 seconds, it will only take the first 12 seconds. And because of the 12seconds limit, the uploading of the video occurs very quickly. And you can also use footage you’ve already shot and saved, by clicking the “library” link on the title page. Again, the 12 second rule will be in place.
As with the larger 12seconds app they’re working on, 12cast is all about using the video service on top of the Twitter social graph. The goal here was to build an app with the lowest barrier way to put video onto Twitter. The plan for a future update is to include Facebook Connect as well.
Obviously, this app will only work with the new iPhone 3GS, which has video capabilities.
The app will be available for free in the App Store at some point later today. (Update: The app is now live, here.)










Hmmm, my iphone does video… 3GS needed?!!?
This seems to be a bit limiting. Just sign up for posterous.com’s microblogging service. Then send your video via email to your posterous upload email address and it’ll be visible on your posterous account and if you’ve linked your posterous account to your twitter account, it’ll be updated there, too. And you can use that to share photos or anything else, too. Why be limited by 12 seconds and only video?
Yep, 12 seconds is arbitrary and still too short.
I should add the 3GS video email limit to Posterous and others is about 45 seconds. Much more useful.
His demo video shouldn’t have needed to be longer than 12 seconds.
Quote “obviously this will only work with new 3GS, with video capabilities” – this is not quite true! There are quite a few apps that through software record video on iphone 3G and the original.
The correction should be the effort to support video across the older iPhones was not made.
Or perhaps for best quality only iPhone 3GS is supported
Not obvious!
What about uploading video via cycorder? I don’t need no stinkin 3GS?!
It’s not yet available in the US store.
When is 12seconds going to realize a technical limitation is not a business strategy?
Disclaimer: My MBA isn’t from Harvard, but I think you’re confused about the scope of 12seconds as a platform/business.
It seems to me that the 12 second limit was intentional, because the idea was to create a short-form video platform. If that’s indeed what they were going for, it seems like they hit the nail on the head.
The idea of limiting users’ posts is pretty wild, I’ll give you that. In fact, I just heard about a brand spanking new service out there that does it with text. It’s called Twutter. (Wait, is that right? Twitler? Twiddle? Tweeter?)
Anyway, 12seconds seems to be gaining steam despite their limit – I think you will continue to be proven wrong, especially as they release more apps and grow their mobile userbase.
More power to ‘em!
Ugg, who wants to watch you ramble? 12 seconds forces you to be concise. Perfect!
It’s not a tech problem, it’s a blabbermouth problem!
I’m gonna do a 24seconds thingy soon. And i will own u MUAHAHAHAHHA.
Premium account allows 48seconds. BWAHAHAHAHHA!
Keen?
i think TC should limit comments to 12.
The app is up on the app store. Works great.
Looks great. Interesting App. http://AppUseful.com
Looks great. Interesting App. http://AppUseful.com
Ugg, who wants to watch you ramble? 12 seconds forces you to be concise. Perfect!
His demo video shouldn’t have needed to be longer than 12 seconds.