So what is Booyah and what does it bring to the iPhone that no one else has done? Before we dive into that here’s a little background info on the Palo Alto, Calif.-based startup. Founded by three former videogame industry vets from Blizzard, Activision and Insomniac Games, Booyah looks to shake things up with real-life achievements for the iPhone (and iPod Touch). Booyah CEO Kevin Lee is an industry vet having worked on Ratchet and Clank, Diablo II, Resistance: Fall of Man before parting ways with Blizzard to launch Booyah with Brian Morrisroe and Sam Christiansen. Booyah’s main goal is “to motivate people to pursue their real-life passions while positively impacting themselves and the community around them. It’s the first achievement system for life.”

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