Mixx Turns To Twitter To Start Surfacing Hot Links, Launches TweetMixx (Invites)
by Jason Kincaid on July 24, 2009

Mixx, the Digg-like site that got a total makeover earlier this year, is launching a new site today that takes a different approach to surfacing hot links: Twitter. The site is fittingly called TweetMixx , and it’s currently in private beta. TechCrunch readers can grab one of 1000 invites by going here and using the following credentials: username=techcrunch, password=tweetmixx_beta.

TweetMixx works by skimming through tweets and looking for links. The more times a given link appears on Twitter, the higher placement it gets on TweetMixx. Likewise, you can log-in using your Twitter credentials and receive a personalized hotlist of tweets based only on the Twitter users you follow.

If this sounds familiar, it’s because the idea isn’t a novel one. TweetMixx is facing off with plenty of competition — Tweetmeme has become quite popular, and sites like twitrollr and tweetlinx do very similar things (and we just saw TuneIn launch this month at our RealTime CrunchUp).

But CEO Chris McGill says that there are a few differences that help set TweetMixx apart. For one, the site will figure out the name of the article being linked to, so rather than seeing something like http://www.techcrunch.com/2009/07/24/adwords-gets-more-local/, you’d see the article’s title, “AdWords Gets More Local”. One other feature offered by TweetMixx is a much-improved version of Twitter Search. Using the standard engine offered by Twitter, you can only search through the text of tweets, but not the articles they’re linking to — if someone fails to explain what a link is in their tweet, then it won’t show up in results. Using TweetMixx, you can search through both standard tweet text and the names of the articles that are being linked to, which can turn up many more relevant results.

Mixx’s decision to launch TweetMixx is yet another display of how powerful Twitter can be when it comes to surfacing new content, as it’s often much faster than a Digg-like voting system. The biggest clash is yet to come, though: pretty soon bit.ly, the very popular URL shortener, is going to be launching its own Digg competitor, which is going to have a huge volume of metadata to draw from.

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  • Sounds neat, not necessary, but thanks for sharing.

    • Right on, not necessary. I can’t believe there are so many websites now that claim to be the real-time search engine. I can find all those stuff from search.twitter.com. Are there any sites that create meaningful and useful apps out of twitter?

  • this may actually increase once productivity

  • The search feature sounds awesome!

  • If I wanted to consume spam, I’d move to Hawaii.

  • You know, I started following Bitly Now on Twitter. And most often the popular links are to money making schemes, and so on…

    Unless they can improve that, Digg will still rule.

    • You know, as soon as something gets popular, Spammers and Marketers come out of the woodwork. Tweetmeme has the spam issue, just take a look a few pages deep and you will see all the SEO and money making schemes. They do not offer an authenticated version of their product, so to me, they are not that useful. I checked out tweetmixx, and once logged in, I could see all the links that my followers are tweeting, which is very useful to me. On top of that, I can put in things I am interested in and get back more meaningful, relevant results based on their search. Overall, it seems to be a better experience that what is currently available. I will stick with it and see where it goes.

  • I don’t know mixx was a steaming pile of spam and 2 day old links. I’ll stick with the tweetmeme.

    • @Shakra,
      Just to be fair, tweetmeme has plenty of spam issues of their own. To make a blanket statement like that about Mixx without acknowledging that tweetmeme has the same issues is just not right.

    • @Shakra,
      If you think Mixx is full of spam, have you taken a look at the content on tweetmeme? I do not know about you, but sites like this seem like spam to me: followersfast dot com, thousandfollowers dot com, goldenblogging dot com, dealspl dot us, the list goes on and on. So to say that Mixx has spam and Tweetmeme does not is just plain false.

  • The key is logging in- then you get rid of the spam- I love it!

  • mixx. who uses mixx? cnn? why use mixx when you have tweetmeme? try http://10things.me (can’t help it) for a fresh idea

  • As usual here on TC, the majority of commenters type without going to look at the site being reviewed.

    Unlike twitter search and twitter hot topics, there isn’t spam on tweetmixx–it looks like maybe they are using a white list. The spam is so much less than on twitter search.

    yeah, their top content is just like tweetmeme, but that’s not even that interesting to me. I used oauth to sign in and there is where this product starts to shine. Its like tweetmeme, combined with twitrollr, but does a better job of handling links. It actually goes and fetches the title and what seem to be the first paragraph from the link sent out.

    I’ve been using it now for about 2 hours and I have to tell you, I like what I see. Not quite gonna replace my desktop app, but for a web interface, its just about the strongest out there.

  • This is pretty cool. I don’t have to go to both tweetmeme and twitter.com and twitter saved search. Its all in one place. I like that.

  • Jesus… just checked Mixx and it looks like they lost over 50% of their traffic!

    http://siteanal...e.com/mixx.com/

    What the heck is going on with them??

    • I’m a Mixx user, and recently the debate of nofollow vs dofollow came up among users in a comment thread over there. During the conversation, Kerry Parkins from Mixx came in and gave us the skinny on what was going on
      http://bit.ly/IuFfV

      At the end of the day, the goal (I believe) is for Mixx to focus on their current user base and improve the site from that perspective. Search traffic is nice, but it isn’t everything.

  • It’s surprising that twitter has become so popular that everyone has to come with some sort of twitter patronage type website.

    What ever happened to individuality? I personally think that sameness sucks.

  • some big site probably removed their integration

  • I’ve been trying TweetMixx and am enjoying it. It’s going to be a nice interface for people who use Twitter, but aren’t keen on using apps and would rather use a web-based option.

    I’m told that there’s going to be more features coming with more connectivity between TweetMixx and the main Mixx site.

    Should be sweet over the next couple months for current users of Mixx like myself.

  • As a current user of Mixx, I’ve also been trying TweetMixx and I have to say, I’m pretty well addicted. I do actually prefer apps, but I don’t mind the web based option. And I am firmly devoted to Twitter :D
    I’m pretty please with seeing a Twitter link-based feed joined to Mixx, and if Mixx develops it as well as they’ve done with their site, it could be a great thing.

  • Trying out TweetMixx now. Looks pretty sweet to me.

  • I did some experiments and I actually really like this site.

    I have written about it on my own blog:

    http://netspenc...rss-replacment/

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