Coming To AOL: Warren Buffett And Martha Stewart Cartoons
by Erick Schonfeld on July 24, 2009

Yes, Tim Armstrong does have a secret plan to save AOL, and it involves cartoons starring Warren Buffett and Martha Stewart. At an employee meeting today to rally the troops with his new strategy, Warren Buffett and Martha Stewart were on hand to talk about their new Web cartoons. AOL founder Steve Case is also there Tweeting about it (he took this picture of Buffett and Stewart on stage).

Buffett’s cartoon will be called “The Secret Millionaire’s Club” and it will be geared towards teaching kids about business (fun!). “Martha Stewart KIds” will feature a 10-year-old Martha Stewart. Both will be produced by A Squared Entertainment, along with cartoons starring supermodel Giselle Bundchen (”Gigi & The Green Team”) and the late astronomer Carl Sagan (”Kosmos”). Each show will have 26 episodes, which will run three to five minutes each.

Does this mean AOL is going to start producing more of its own Web video content? That would fall into its new mission: “To inform, entertain, and connect the world.” I hear that there are some ex-Yahoo employees in LA who have some ideas on how to create Web video.

Advertisement

Comments rss icon

  • Momar Shackleford - July 24th, 2009 at 8:52 am PDT

    Here in Arlington Virginia it different than my home town in India because it… uh, nevermind.

  • Genius!

    Maybe they should create “I used to work at a massive media conglmeration, but it was so bloated that they cut my job now I have no f’ing clue what I am going to do”.

    Or maybe that is too harsh and only appeals to a tiny demographic.

    Maybe not though :)

  • WHO CARES? This kind of ‘news’ is symptomatic of the idolatry & distraction that keeps Americans from getting their priorities right and dealing with real problems.

  • Martha Stewart? why? is she going to teach kids about lying and how to do illegal insiders trading?

  • AOL, when it failed to get anywhere with an internet service I thought that it would crumble. I know that business has been getting slower for AOL so I would love to see some new products from them.

    There might be hope yet.

  • baffledbythefuss - July 24th, 2009 at 9:42 am PDT

    I wanna see the content before I judge, but I’d love for it to be great. Right now I spend NO time on AOL, but this could reel me in just to show my kids the short cartoons–if they have something else to tease me into staying, good for them.

    For my kids, this would be like iTunes on a different web site.

    I think their challenge is that the Warren Buffet and Martha Stewart brands mean nothing to kids right now.

    • “I think their challenge is that the Warren Buffet and Martha Stewart brands mean nothing to kids right now.”

      You’re absolutely right about that one.

      • I think they used Buffett and Stewart because they’d be popular among the parents. Once parents are sold to the idea then it’s up to the parents to entice their kids to watch the show and introduce those two figures to their children

  • Martha Stewart and Warren Buffet as role models for children?
    This is why AOL has been dying… for a long time. “New” management would not change this situation, IMO, joining AOL now is a sure way to end a career…
    Steve Case’s endorsement would not be of *any* help – just remember his recent “Revolution Health” monumental failure.

  • OMFG… thats retarded. They tried this kind of BS back in the early 90’s with “All Stars” and “Hammerman” Why cant people learn…??? sigh….

  • Bring Back ALF and Family ties Now!!! lol

  • martha stewart cartoon? holy boring

  • Bring on “Honest Answer Timmy….”

    Tim’s answer, according to a tweet from the event: “Let me be totally straightforward and honest and transparent: I’ll tell you over the next 60 days.”

    The HONEST, TRANSPARENT, and STRAIGHTFORWARD answer is: “Yes there will be approximately 1300-2000+ layoffs beginning within several weeks.” NOT, “I’ll tell you over the next 60 days.”

    :Rondy Gralco” lives…….AOL is doomed……
    May it RIP……..

  • @karnpatel, you are a moron. AOL did not fail at its internet service, it was the largest conglomerate in the world at one time. In the last 10 years their core focus has not been internet service provider (in case you have not noticed).

  • WarrenBuffettCartoons.com

  • I like very much the writings and pictures and explanations in your adress so I look forward to see your next writings.
    To provide useful information, please click to view
    Bose headphones
    ghd Hair Straightener
    Women is Dakota
    Sundance UGG Boots

    Thank you!

Leave Comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackback URL
Short URL
bugbugbugbug
Techcrunch on Facebook