YouTube has always given you the chance to show off how well your videos are doing, but only to a limited extent. Aside from a star rating, view count, and of course, the infamous comments section, there hasn’t been an easy way to share more meaningful data with your audience — something that can make it harder for content partners to attract advertisers on the site. Tonight, that changes: you’ll now be able to publicly share select pieces of information from YouTube Insight, the site’s powerful analytics tool.
YouTube is currently down for scheduled maintenance to enable the feature, but some videos are already beginning to display the data (you can see a screenshot below, taken from this video).
You’ll now be able to publicly display information related to your video’s performance in various geographical regions and demographics, as well as more thorough information about which sites are driving traffic to your content. Finally, there’s a nice graph that displays your video’s popularity over time. These new data-points have all been previously available though YouTube Insight to the video’s original uploader, but this is the first time they’ll be publicly shareable.
In a way, the new feature is similar to what Quantcast has done with its ‘Quantified’ sites, which lets websites publicly share some of their traffic data without having to face accusations of having doctored it. Likewise, YouTube publishers will now be able to basically flaunt just how well their videos are doing — something that could prove very important for publishers looking to attract relevant advertisers.
This is a nice addition to YouTube. I Believe it’s one of multiple features YouTube will be releasing shortly, many leading to the YouTube Hulufication.
http://www.twibeo.com – A microblogging site with pictures and videos.
wooo that’s a cool feature … waiting for it to use it .. I have many videos live on YouTube .. it would be grt to know the analytic … apart from the star ratings, views and the comments ..
Cheers
Daina
New this was coming, just made sense for YouTube to add this feature. Good job YouTube.
coolio, great analytic work by youtube
wow! that is something i was looking for- a complete analysis and report. Kudos to YouTube team
Wow……Big freaking whoop-de-do? And what is the benefit for the submitter of the video? If your video is viewed 3+ million times what do you recieve a new set of steak knives? What a you going to do with the data and statistics?
Good to know. Thanks, TechCrunch!
It looks like they onlty somehow list the first 10 referral sites that showed up chronologically. For example, my video linked in this article does not display the amount of TechCrunch.com referrals even though that amounts to more than 500 at this point. Well not even in the usual Youtube Insights is it possible to get a precise number of embeds and hits for any more sites than the first 10 that were registered.
aaah, another step towards transparency. and that’s a good thing!
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