As Twitter becomes a valuable marketing tools for companies, there has been a proliferation of sites and startups that help manage a brand’s presence on the microblogging site. Buddy Media, a startup that develops of applications for social networks, including Facebook and MySpace, is throwing its hat in the ring by launching a Twitter Management System for brand advertisers to manage marketing efforts and analytics on Twitter.
Buddy Media’s Twitter Management System will let marketers measure and identify Twitter trending topics around a particular brand, related topics and competitors. You can also track performance and trends for a brand and entire industry across Twitter with easy to view data on followers, mentions, and re-Tweets.
Similar to URL shortening sites like Bit.ly, the tool will let you track volume and frequency of click-through rates in Twitter as well as monitor and analyze the sentiment of Tweets about a particular brand compared to competitors. Within the system you can create various profiles to manage several brands and different Twitter account and schedule Tweets to be published in advance of campaigns.
And the system acts as a Twitter client itself, so you can have a centralized place to both Tweet and monitor and graph brands. The system reminds me of PeopleBrowsr, which also offers a comprehensive and useful Twitter management system for brands and companies, except that Buddy Media’s application is web-based which in my opinion, has its advantages over Adobe AIR powered clients. And like PeopleBrowsr, Buddy Media’s system offers real-time search capability, which can be especially useful to companies wanting to gain insight into the conversations about their businesses taking place on the social graph.
Buddy Media is fast becoming a digital branding powerhouse. In addition to its Twitter Management tool, the startup also has a Social Page Management System that to help brands engage their audiences by managing their Facebook pages.
nice! congrats lazerow et al, finally something quality on twitter!
Talk about wanting to know exactly what is going on with your brand….a little OCD? Cool!
~daddy b
Sounds like CoTweet is more a direct competitor that PeopleBrowsr.
Glad to see more work like this coming out. Integrating social media participation, management and analytics is obviously going to be a big field in 2009 and 2010.
I noticed this weekend a book about Twitter appear in the local BORDERS for the first time.
Looks like a mess.
Nice work Buddy Media!
Hey may be you can show a more meaningful screenshot if you had to include one? May be some kinda analytics?
Seeing another create tweet UI is quite boring for a product that promises so much.
rocks!!!!
Stweet!
I’m interested to see how this will pan out and if companies will utilize this to its full potential.
Sounds good. But I agree, the screenshot should be of the Analytics page. That would have been better. After all, that is what makes it different from the rest of the T-clients that are already available..
Agree this feels more like a CoTweet competitor. Would like to see some cross platform desktop integration for these products as well. Would make it easier to maintain and monitor.
Cheers!
bill
twitteriffic!… impressed with how Buddy Media is listening to what clients and agencies need in this ever changing market. hat tip to their team.
seen great work come out of them.
“The system reminds me of PeopleBrowsr, which also offers a comprehensive and useful Twitter management system for brands and companies, except that Buddy Media’s application is web-based which in my opinion, has its advantages over Adobe AIR powered clients.”
PeopleBrowsr is also web-based and I find it runs faster that way than any Adobe AIR Twiiter client at the moment including TweetDeck and Seesmic.
I don’t see anything from this post that makes me want to try it out I’m sorry to say. The look though looks clean and maybe this is something other companies should look at for future reference when designing their app.
Awesome ! definitely going to give a try. Multi Twitter accounts management have been hell for me. I am losing tracks of all the good stuff.
Man I totally agree. I really needed something like this to manage Multiple Twitter Accounts.
Good Stuff. New Model is buy engagement earn loyalty. Can’t find the link to the tool anywhere on their site tho?
Go buddy media go!
love it!
If you want to tweet directly from your web browser try out CloudBerry Lab twitter plug-in for IE and FF. You can tweet the text from the page with a click
of the button and attach the link to the source page
These guys make it hard to discern signal from noise – good marketing at Buddy Media but their products usually pale in comparison to their hype. Most of their work is amateur at best and they only spread themselves thin by adding new mediocre products.