What’s Up Next For Yahoo? Better Search, Customizable Content (How Fluffy Do You Want Your News?)
by Michael Arrington on July 20, 2009

Yahoo showed off a couple of new upcoming features during my briefing today on the new home page to launch tomorrow.

The first is a tool, called Customizable Content for now, to dial how “fun” or “serious” you like your news. Want hard core serious stuff? Pull the slider to the right. Fluffy fun stuff to the left. Leave it in the middle for a mix. User testing for this product begins in August, says Yahoo:

Yahoo will also begin integrating the new home page experience into Yahoo search. Users will be able to filter searches by type (via third parties like eHow) by clicking on apps in the left sidebar. Users can also change search type (video, etc.) via links on the left sidebar. Compare a current search for “How To Kayak” to this:

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  • i think this is a cool feature but I hope they can fix their search and match Google and bing

    • Left bar got a kick off by bing. Google is afraid to change search interface as it would affect their bottomline. At least we can see search results in the middle of the screen, unlike left aligned goog.

      Homepage customisation will never take off. People want to read news what all people read, so they prefer NYT over yahoo. What more people read is “influential news”, people care more about influence than news itself.

      • The Home Page change is pretty good. I think people will like it. But depends on how funny is the fun part and how serious is the serious part. Also, though it maybe a little interesting initially, people may lose interest in the long run…as after all everyone wants to read news that is in the air. Yes, what you call “influential” news.

        With regard to Google changing the design, I swear they never will. It is one of the USPs and they would never be wooed by Bing’s or Yahoo’s strategy. Also, cool designs are not Google’s cup of tea.

        • You mistook my influential thing. I read same news in tc than in some other blog because it is most influential. So it should be ‘influential media’, i would care news headline of nyt and view/story of nyt, not that of yahoo news.

      • I believe you really don’t know the figures. NYT site is way behind Yahoo! news in viewer ship. NYT just got their highest hit and broken their all time record hit thanks to Yahoo as they put their content on their Yahoo home page.

    • I switched to Yahoo as they were less intent on user tracking than Google and were comparable to Google on my own search tests and also technology independent and unbiased. On broadband I also prefer the search page with news.
      MS can’t manage search on their own site never mind everyone elses.
      Go to downloads.microsoft.com and search for windows installer, trying to find out what the latest version is. You get directX at the top.

      I’m now switching back for search, but Yahoo still have the most reliable servers and so I’ll use them for everything I can, especially email.

  • This looks very cool. It looks like Yahoo has prepared to enter the search engine war too—Bing, Yahoo & Google. Each providing something unique. I am actually pretty excited to give this a try.

    I love the news fluff thing. The search concept it cool too.

  • Michael Daniels - July 20th, 2009 at 7:26 pm PDT

    It appears that Yahoo is making an attempt to be a Content Network (instead of a Social Network) and you have to wonder if this is genius or their final stand because everything they’ve done here FaceBook could offer to users within months–with social networking capabilities. This looks like the beginning of their end:

    http://www.ebiz...cial-networking

  • Fluff, eh? So they think their users are idiots? No wait, thats modern society for caring about fluff and corporations for trying to get us to care about fluff.

    Either way, one is being guided to their opinion

  • Volume control to shape content is great. This implementation, not so great.

  • is yahoo now competing with power.com?

  • That’s just what we need. The ability for people to dumb down their news in more places.

  • It’s also an interesting way for Yahoo to get feedback from their users, in terms of prioritizing their content and understanding where to devote their resources.

    For example, if most users have their slide set to the 4 position, that would suggest that increasing the quality of news content would result in more hits.

    Of course, defining what is meant by “fun” or “serious” is an important thing for Yahoo to get right. For some people that might mean increased political coverage.. for others, more details on Michael Jackson’s passing.

  • I really don’t like Yahoo. Their page is just way to cluttered for me. That is why I stick to Google loads faster and I can just search for what I want to know.

  • The news dial is almost exactly the same as a news feature developed by NineMSN in Sydney about 3 years ago, and at the time previewed to MSN worldwide heads. It wasn’t really an original idea then, or now, but looks like someone convinced Yahoo to go with it.

  • They need to do something to mix things up a bit.

  • Since their search sucks, all of this is pointless. They need to fix search or license another search algorithm, then move onto this extra fluff. Search is the core, the rest follows.

    • Yahoo! is number 2nd in search and that too when its not a search company. Its a media company and a web portal from the start which is extending its businesses to search.

      If you directly compare Google with Yahoo! then i believe it really makes no sense. Google is search for now and no one changing that monopoly in near future, but it will definitely loose share to Yahoo! and bing. Its ineviatable

    • By the way they are #1 in
      Mail
      Sports
      Finance
      News
      Gossips and celebrity
      and having large share in IM business.

      I believe your net surfing doesn’t mean only search to you. Its about content you are interested in and above are the content a normal people will be interested in.

  • Look. Everyone knows Facebook is entering the search game sooner rather than later.

    They have more info on everyone than we can imagine. What books, movies, music, sports etc we all like. They have the huge upper hand before Google when it comes to relative search.

    If I know you like the Yankees, Red Hot Chile Peppers, Johnny Depp and live in Chicago I can give you a much more detailed search option before Google, Bing or Yahoo could have ever dreamed up with their algorithm.

    Point is Facebook or others like it will be the future of search. Algorithms that SEO gurus (which I actually price myself on) can’t crack are the past. More important is the data given off by millions everyday. Funny thing is most don’t know it, but all those quizzes on Facebook/MySpace are just the start. ;) Simple as that!

  • I think it’s useless efforts. improving yahoo, or making bing. intenet is equal to google

  • And YaHoO! might have a social network next. Who knows !

  • Cool! Techcrunch could use the same slider idea!
    Slide left toward the picture of TC writers peeing on Google, Apple, and Twitter logos. Slide right to the picture of TC writers pooping on Google, Apple, and Twitter logos.

  • i think whatever Yahoo does it doesn’t matter.They take way to long to redo somethings like their homepage,they get rid of things that they shouldn’t have, but i’ll say that have gotten rid of things they needed to.Yahoo is on the downward spiral and there isn’t any looking back for fame.
    And as they sell their search engine to Microsoft,they will begin to slowly sell off the rest of the site,you’ll see. The problem with Yahoo and things like their search engine; they keep loosing the people that use their site.I still come to Yahoo for my email,My Yahoo page,sports and news(which we were told by Yahoo that in the near future we would be able to comment on news again, that was how many years ago.) Yahoo photos was taken away,great piece of Yahoo,now they have Flickr(can’t mass email all your friends at once yet,they have 360′ which they need to get rid of or merge with Flickr which i think would be the better idea.and well the list goes on and on.

  • I think that this is a really cool thing and hope people like it…

  • I tried it and added techcrunch. Pretty cool. Nice to see favorite websites from one place

    yahoo.com/trynew

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