Alterian, a global provider of integrated marketing solutions, has added social media monitoring to its suite of services in one swoop with the acquisition of Techrigy.
The latter is a Pitssford, NY-based startup that markets an enterprise-grade SMM and analysis solution called SM2, targeted at PR and marketing pros who want to keep tabs on what is being said online about the companies and brands they represent. The terms of the acquisition remain undisclosed.
Last February, we covered Techrigy for the first time when the company announced it had tracked over 1 billion online conversations with its software. Back then, we used the metaphor “Google Alerts on Steroids” to describe the service.
SM2 enables you to track conversations, reviews and positive/negative sentiment for your brands, clients (and your competitors) in social media: blogs, wikis, Twitter, social networks, etc. virtually in real-time. Instead of merely returning keyword search results like most generic search engines can, SM2 also provides you with a complete set of analysis tools such as charting with comparisons, demographics, geo-location, sentiment and drill-down reports.
Check the announcement blog post for a little bit of history about Techrigy, which was founded in 2006:
Like so many startups Techrigy began with humble beginnings. Serial entrepreneur, Aaron Newman and Jay Mari started the company in a basement. After a time they moved into an office with no windows. (Jay showed me the building last week when I was in Rochester, NY & shared that detail.) Techrigy’s present office space does have windows but they’ve outgrown the space. A few months ago Techrigy acquired Andiamo Systems and we added staff in San Francisco. It’s now time for another big change as Techrigy moves forward (including new office space!)
There you go: from basement to acquisition in 3 years.
Congrats Techrigy! That’s an amazing feat. 3 years is phenomenal. Keep up the good work
- Darren
Looks like a worse looking thunder thimble?
I have been using SM2 solution for quite a long time and always happy with it – congrats guys.
Vijay,
Thank you for all the support of Techrigy we really appreciated and we couldn’t have come this far without customers and advocated like you.
Jim Reynolds
Director Of Sales
Techrigy Inc
Great, let’s see more features to come..
Yay! Congratulations to my buddy Aaron Newman, founder and CEO of Techrigy, and the entire SM2 team!
This is great news for both companies!! Expecting more great things from this news.
@SusanBeebe
http://susanbeebe.com
P.S. Typo: The city name is “Pittsford, NY”, not “Pitssford”
Marketing software maker Alterian PLC (LSE: ALN) said it has acquired Techrigy Inc, specialised in social media monitoring and analytics software, for up to US$4.1 million plus the assumption of shareholder loans of US$0.9 million.
Anything “on Steroids”… usually Sucks
What’s next? A server farm “on crack”? you guys are really killing me here…
I believe that was the editors opinion of the robust platform that Techrigy has built…not a boast of themselves. Congrats guys!
We have been using SM2 for months and LOVE it! Congrats Techrigy!!
A very deserving team with a great product that works. I have garnered some incredible insight using SM2. Very happy they are thriving. Congrats Aaron and team!
Congrats to everyone at Techrigy from the gang at Spinn3r