International business newspaper and website Financial Times, founded in 1888, is now part of the iPhone app club with the release of a free application on the iTunes App Store (iTunes link). The move comes after most of its competitors released applications for the platform back in 1891 (ok not really, but long ago anyway).
Remarkably, FT announced the release of the application using its Twitter and TwitPic accounts, which means we have screenshots too. As you can tell from the pictures, Financial Times’ iPhone app comes with a world map view of the global markets, in-depth looks at stocks with interactive charts and detailed tearsheets so you can track performance for individual companies.
It’s good to know there are still certainties in life: the app comes in trademark FT pink salmon (whatever).
Update: while the app is free, there are restrictions to which users can access content free of charge:
First-time users receive 3 free articles per month as well as unrestricted access to the markets data sections and currency converter. Registered users can view 10 free articles per month, have access to their FT.com portfolio and have unrestricted access to markets data and the currency converter.
Standard and premium subscribers have unlimited access to news, access to their FT.com portfolio and full access to the markets data and currency converter sections. Premium subscribers have the additional bonus of access to Lex content.
Lookin’ good in pink, especially the world map. Welcome to 2009, FT, my favorite financial news site.
It does look quite nice. Also, it standouts and has its own taste in colors. And it seems like more media companies are jumping into the iPhone wagon… Maybe we should have a special iPhone app just for TechCrucnh? Any plans for it Robin/Mike? It will be cool ;)
- Darren at AdExcel dot Com
Wow, a welcome app for iPhone users. Looks like they will never leave out the trademark pink.
It’s actually light salmon, not pink.
Pinks not bad eh :)
Its nice App with excellent full mode layout!
this is great
The FT colours are salmon, not pink.
Jeez.
salmon pink.
Pinkish Salmonish…
Looking good, glad to see the Financial Mail is catching up to the Times.
Looks cool, but i usually get my business done on an actual pc or laptop.
Not sure if I’m a fan of ads given my standard subscribtion.
If I went to the store and bought salmon and it was that colour, I’d take it back.
It’s fuschia.
I just downloaded it – it works well, much better than other newspaper apps that I have.
I think this model will work well for the FT – I can see myself being tempted to subscribe when I run out of free articles. Because you receive them on the go feels OK to pay.
I think other specialist media sites will adopt a similar approach. I think this will be harder to make work for mainstream media in the short term – if all newspapers move in this direction it may work.
I think it is a “new” shade to prevent from people seeing your screen. =)