Twitter may not be for teens, but plenty of other people are flocking to the service. After taking a breather in May, when U.S. unique visitor growth almost screeched to a halt, Twitter picked up the pace again in June. According to comScore, in June Twitter.com attracted 20.1 million unique visitors in the U.S., up 14 percent from May.
The resumption of growth isn’t of the sky-pointing variety Twitter experienced earlier this year, but it is a healthy month-over-month rate. Page views hit 628 million, a 21 percent increase over the month before. And these estimates are just for the Twitter Website. As much as half of Twitter’s usage occurs offsite (via desktop and mobile clients).
The 20 million U.S. visitors amounts to about half of the 37 million global visitors the site attracted in May.
I still think that it has to do with the replies fiasco.
Many users pulled back a bit to see what would happen, avoiding twittering to an empty room. They still haven’t really fixed the problem, but everyone just decided to move on.
Interesting theory and plausible as the #fixreplies uproar generated a lot of negativity. It’s possible that it took a significant event to persuade those to return to actively using the service.
Wow!! Awesome! No wonder Google and Microsoft are showing too much of love to Twitter as you pointed out yesterday.
But, one serious question, is revenue worth the traffic it has attracted/is attracting?
It’s easier to monetize a platform that is packed with users than one that has very little. I guess that’s the Google mentality of building the community first and monetize it later.
- Darren at AdExcel dot Com
Yes, that is what we all have been thinking..and even Facebook is scheming at a solid revenue stream only… only thing is, they are yet to find it.
thats true which is the reason Google launches lot of free stuffs regularly in order to gain members first!
That’s really no secret. But oftentimes it is a big issue. There are thousands of platforms that generated plenty of users with the intention to monetize it later. But the monetizing model sucked and new users cost more than they were worth. And then you have a big strategic problem like during the big bubble…
Twitter might be different. But Facebook is such a case. You won’t make a dime with a CPM of 5 Cent, do you?
Yep
So how do we go about quantifying the usage of twitter as a whole as i would have thought most of twitters usage would be offsite and mobile via 3rd party phone apps and widgets and of course plain old texting.. problem with just counting number of tweets p/hr or anything is ignoring the spam.. but then whats spam? all commerce and if not where do you draw the line?
Food for thought..
I wonder if the traffic yields any revenue. Had the revenue code been cracked, Twitter would have overtook Facebook and who knows, even Google.
Your comments, MG?
Its interesting after spending time in china learning about chinese internet companies, how small these numbers are. Over there, 20M visitors in a month is almost a rounding error.
So why are there so few chinese websites in the alexa top 100 list?
I really doubt there are a lot of chinese websites that have a lot more than 20M uniques a month, and even if there are it really doesn’t matter because most chinese people are poor, so you can’t convert them in paying members or get ad revenue out of them…
12 out of the top 100 sites in alexa are Chinese. Alexa isn’t really used in China so the numbers are probably low.
Right now there are a couple of $1B/year internet businesses in China But their 300M internet users only earn an average of $200US per month, so give them a few years.
Let me quote my comment from the June story about Twitter growth:
“My take on this would be that the Oprah / Ashton / CNN events skewed the growth trend a bit.
…
The April numbers included millions of users that wouldn’t necessarily have ever even tried Twitter but did anyway because their favorite celeb gave it a shout out. Because they don’t fit the Twitter user mold, they came, they got counted (by Compete, ComScore, etc), and they didn’t stick dramatically inflating Twitter’s bounce rate.
…”
April was a fluke. Twitter has good growth ahead. And that growth will be sustained for MANY months to come… likely accelerating again as the app ecosystem continues to evolve.
It was probably brought up by the King of Pop.
Twitter is more and more popular!
I love Twitter because of the short tweets length – I am one of many who cannot read a whole page of rhetoric.
I find my selected tweeters so interesting that I cannot stop reading them and get insight, entertained and information like nothing else onthe net.
Twitter is the biggest social thing ever IMAO.
I seriously doubt we’re going to see any drop in Twitter traffic anytime soon. A lot of the big networks like NBC are adopting Twitter in their programs.
I’ve personally noticed a huge spike on Twitter in profile spam/followers. It makes me wonder what the percentage is in real users vs. bots. In either event, Twitter really needs to start to look at the spam problem as it’s starting to become very annoying … at least for me.
I think twitter is the fatest growing website. Awesome! More and more internet users are using it for multipurposes.
That is a good news for Twitter, but the point I still emphasize is, is it really a good news for Twitter? Do they have a business model in place to really capture the true essence of growth?
I think this is a very happy situation for twitter to be in but they surely need some strategy behind to sustain these growth rates. Hopefully they put some thinking on it soon
I remember some one quoting this to me in childhood
” The faster you go up , the chances are faster you come down”
Sonal Maheshwari
USourceIT your single source for all IT needs
Twitter isn’t going anywhere, any time soon. I can’t recall the last time the mass media were so fanatical on endorsing another source news source. If anything, that alone should sustain twitter’s growth.
I am sure it’s only a matter of time before we start seeing ads plastered on twitter in some form or fashion. Just a question of when.
@Sonal, what exactly you mean by business model?
@Kevin
Stop talking about business models, there’s no excitement when people start talking business models, profitability or revenue. Take web 1.0 as an example – that was fun
I keep hearing that automating your Twitter follows doubles traffic back to websites and blogs, in turn for additional potential revenue online. How true is this?
it does… i am using twitter for my blog. I am getting quite alot of traffic.
Twitter traffic will tail off soon enough.
as if it traffic wasn’t good enough to start monetizing, now’s a good time to do it! i heard the rumors were that they were going to sell apps to make money. is this true?
Twitter is getting popular in India too.. As per alexa it’s 15th most visited site in India…
http://alexa.co...es/countries/IN
There would have to some new SM that had the convenience of Twitter, the apps of FB, & profiling of Myspace to kill Twitter. Don’t see that happening anytime soon.
These numbers are not accurate. The percentage of users using 3rd party apps are tremendous vs. traditional web client. Twitter uniques are probably much higher than that what is being reported.
Do the ComScore stats take into consideration the large number of users that tweet from their phone client like Twittelator or a desktop client like Tweetdeck and therefor use the service (and could be monetized) but don’t visit twitter.com?
(I doubt it)
obviously, the majority of this recent growth is from spammers.
seriously, click on ANY trending hashtag. 90% of the related tweets are by spammers.
Sure! Finally somebody mentions it! And the spamming just started. I assume it gets even worse within the next couple of months/years.
Now if we can only get rid of the many spammers….
Twitter Back on Track In June With 20 Million U.S. Visitors.
Another US-centric company:
Go global or go swimming in the deadpool.
Here’s the story on the numbers: see the smooth growth curve? That is normal. In April we had the Ashton Kuchter/CNN contest which prompted the mainstream media to constantly blast Twitter.com across the airwaves/blogs/etc.
Then it leveled off to normal smooth growth. Anyone who doesn’t see this is misreading the numbers.