Last May we got our first taste of Mag.ma, Rocketboom founder Andrew Baron’s new online video startup that looks to help surface interesting new videos in real-time. The site is still in private beta as it continues to introduce new features (it was pretty bare bones last time I tried it out, but has improved significantly since), and today it’s opening up 300 invites to TechCrunch readers in honor of our RealTime CrunchUp. To get one, just go to Mag.ma and use the code CRUNCHUP09.
Most people will use Mag.ma primarily for its ‘wall’ of videos, which presents a list of the most recent and hottest clips on the web. As I wrote back when I first covered the site, Mag.ma is a great place to go if you’re looking to kill some time, as it features a constantly changing flow of interesting and/or funny videos that are updated in real-time. These videos are broken into channels by source (Mag.ma pulls from sites including YouTube, CollegeHumor, and Digg), but you can also choose to ‘follow’ the streams created by other users.
Mag.ma also features a heavy emphasis on stat tracking, allowing you to watch as a video receives more comments and video hits, increasing the video’s overall “buzz”. Because this data comes from multiple sources, you can get a better feel for a how a video is doing than if you watched its hit count on a single site, like YouTube.

Here’s the video of the demo from the Real-Time Stream CrunchUp:









Just watching the demo at the CrunchUp. Great app. Getting an account.
Just got my account. I really like this site!
Great user interface. Also, I rarely watch videos on these sites because I just don’t have the time and never find anything interesting!
However, when I was on the site, I found a lot of cool stuff!
Thanks for the props Spencer!
rocketboom? wasn’t that something to do with boobs?
haha, silly mag.ma, try registering with the username of a video ID, I now have the account name “37637″, trying to go to my userpage goes to a video.
Silly developer oversights.
Very clever Samuel, I knew there was a good reason for a closed beta.
Another item to add to the list of fixes….thanks for speaking up!
Heh, I went for all the standards: cpanel, directadmin, webmail and they were all working fine, decided to have a go with “users” which was sorted, but video IDs weren’t
You covered most of them anyway. Good luck!
I forgot to mention, layout is nice.
Is it just me or the website is down?
“Ruby on Rails application could not be started
A source file that the application requires, is missing.
It is possible that you didn’t upload your application files correctly. Please check whether all your application files are uploaded.
A required library may not installed. Please install all libraries that this application requires.
Further information about the error may have been written to the application’s log file. Please check it in order to analyse the problem.
Error message:
Could not find RubyGem starling-starling (>= 0.9.9)
Exception class:
Gem::LoadError
Application root:
/home/rb/magma/current”
I got a beta invite and this site is quite fun. Found some very funny videos in a few short clicks. I get a little worried about the name though. Will users flock to the .ma domain?
The one thing that is cool about the mag.ma dns is that it’s a short url, and thus twitter friendly. But also, the .ma DNS propagates to directories all over the world, so it’s not as if you must travel to Morocco to get to our servers.
this site is very cool.i enjoyed a lot here.i saw coll videos here and i got wonder full tutorials and posts which really inspired me..
Thanks for the invite code, TechCrunch.
Unrelated: It looks like the #crunchup hashtag display via Tinker has been severely hacked leaving a large butt in the face of people who may want to read about the Crunchup. The offensive Twitterer being http://twitter.com/baboodinh
Here is a screen shot captured in….yep, real-time:
http://dembot.n...es/crunchup.png