Bantam Live: The Ultimate Social, Real-Time CRM
by Leena Rao on July 10, 2009

Bringing social media features to enterprise-focused applications is all the rage these days. There’s Jive, Socialcast, and Cubetree, which all provide social media and networking applications for businesses. Bantam Live, an online workspace for business teams that has “social CRM” features, joins the trend. Launched today at TechCrunch’s Real-Time Stream Crunchup, the software-as-a-service product provides an online workspaces for business teams that includes a real-time dashboard stream of messaging and workflow activity along with a native social CRM application. Here’s the live stream feed of the event.

Members can share information, track activity, and manage contact and company relationships inside and outside the organization via the real-time activity stream. With Bantam, a user can search Twitter, import a new contact with one click, initiate task workflows with team members to engage this new contact, and then converse with the new contact for various CRM purposes. And this is all within the same application. Integrated to Twitter and soon other social networks like Facebook, Bantam Live also allows users to search, monitor, and connect with people across the web for sales leads, business development, and marketing purposes.

There are services that provide enterprise friendly social networks like Socialcast, but what makes Bantam Live unique is that it leverages social media tools helping users create and track leads for sales, marketing, and business development purposes. And the beauty of Bantam’s application is that it is published in a real-time stream, aiding collaboration between employees.

Here’s the video of the demo of Bantam Live from the event:

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  • Yeah, this is what business managers need to be doing… Tweeting employees to ask what they are doing…. That is productivity defined…

  • This looks awesome.

  • Yammer integration would make complete sense, but not Twitter. Most businesses don’t want their employees sending messages on Twitter.

  • I am all for social media and whatnot… but (sorry Yammer and etc) these “other” productivity communication services are crap in a real world large team environment.

    There is certainly a need for project management, ticketing, etc… but extra forms of communication?

    Skype (chat, cheap/free calls)
    Email
    Phone (when skype not available/not convenient)

    Skype for chat. Email for updates.

    Ever think how much MORE you can achieve by spending 5 minutes on the phone rather than exchanging messages for hours?

  • I just signed up for this. This looks super legit.

  • I run two substantial businesses and we crave this tool in our box! Thank you Bantam!!!!

  • For me the real potential in Social CRM is building a profile of your customers based on the accessibility of information you don’t store on them in your CRM but they are happy to post on social networks. That and the ability to link a CRM record to a socnet profile so your customers maintain their own record by keeping their profile updated.

    I’d like to see more of this than productivity tools that encourage using Twitter to make them work rather than effective existing use of Twitter.

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • Freak free comment:

    Did anyone notice that Bantam is Batman mixing the letters???

    Looks nice anyway…

  • Thankyou – I have been looking for something like this for our company – will try it out..

    Also, do people now if LinkedIN are developing a “LinkedIN connect” login service. How nice would it be to have customers use their LinkedIN accounts on corporate websites / portals. Can anyone point me in the direction of an example please?

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