Following the recent reshuffling of Yahoo’s global marketing executive team with the appointment of Elisa Steele as CMO, the hiring of Penny Baldwin as SVP of global integrated marketing and brand management and most recently the promotion of Kristof Fahy as international marketing VP, it was apparently time for Yahoo Europe to get a new marketing chief as well.
We’ve learned former consumer marketing director at Yahoo James Tipple (pictured in the middle) will take over the role of European senior marketing director, effectively replacing Fahy. Tipple joined Yahoo in 2006 from Vodafone Live! where he was group marketing manager. He has previously held marketing roles at BT Cellnet (now 02) and GlaxoSmithKline.
Yahoo is clearly ramping up for the upcoming overhaul of its brand and marketing push, which is frankly long overdue if you ask me.
(Picture credit: keely.tauman @ Flickr)
well seems like yahoo is undergoing a complete facelift. hope it does them good!
I always thinking by the fact why yahoo don’t grow in the same way google did, the first answer would be the talent of the people that bring the projects to all of us, google start with a great search engine but there was always people that was thinking on other high standard new projects, if google has only made a search engine maybe google would be history at the time, no matter how great the search engine was, they know how to monetize money better that yahoo, hope this guy of yahoo take yahoo in the right direction in that region like you wrote.
John
http://www.encu...ntry/JobUsa.htm
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USA Job seeker
Can anyone shed a light on what has been achieved by Bartz so far a part from some changes according to an unclear strategy? What are the results?
Granted, it takes time to change course for a company as big as Yahoo! but so far I can’t understand where it’s going.
Yahoo!’s exec team has had almost 10 major changes this year alone.
Search for “yahoo” here to see all changes:
http://www.exectrax.com/search
i think yahoo should just adopt the google business model and build or improve on them….
the most confusing thing is that i can’t understand why yahoo have to close down companies they spent billions of dollars to acquire instead of rebuilding them and placing for sale or spin-off!
wow isgreat
Yahoo must come out with results now. it’s now or neverrrrrr..
Hey Yahoo, invest in product and build something useful. Next, have the testicular fortitude and guts to maintain the product for more than 8 months. Yea, I know it’s scary but gosh darn it I think you can do it. Just don’t shit yourself every time a product doesn’t make hand over fist cash out of the gate.
Everyone already knows the brand and how much you fail users. Just keep riding the Yahoo mail gravy train into the forgotten valley. Next stop LycosLand.
Thank you Irwin Schyster for your comment about how much yahoo fails their customers. As a new user, now i know that all the problems I have with Yahoo isn’t my fault. I agreed with everything you said.
Yahoo deleted my active year-old email account for no apparent reason & then said it had never existed.
blah blah these people cycle in and out at yahoo with the seasons. if bartz wanted to “fix” yahoo she would eliminate most of these POSITIONS, not just the people in them. big yawn. bartz is running out of people to fire, sooner or later she’s going to have to try to GROW something
Yahoo ….!! i love it …