Apple and Google are at h.264 side because of Apple iPod and iPhone. The statement that “ogg lacks hardware” it’s nonsense too. If a z80 can play ogg audio, than a smaller adjus for new hardwares can play Theora easily, and Theora it’s lighter than h.264 in consumig procassor resources.

1) The VIDEO tag in html5 is a really big deal for developers. The AUDIO tag too. They become part of the DOM so they can be addressed in various interesting and useful ways.

1) The tag in html5 is a really big deal for developers. The tag too. They become part of the DOM so they can be addressed in various interesting and useful ways.

2) H.264, .flv, OGG, etc. in their current state of development are but experiments on the way to ubiquitous and functional video on the internet. The public web is only about 15 years old, and multimedia on the web only about 10. The question is, 10 to 15 years from now where do we want to be with online media? The tag will be universally supported by browsers and mobile devices, which will also support standard formats. Standards matter a great deal, and as a developer I would rather spend time with open standards.

A profitable solution needs to address two issues simultaneously to have any chance at profit. 1) Consumer Access 2) improving the delivery cost vs. advertising value ration. The ubiquity of flash makes access easy for consumers and there are lots of tools, making it easy to create the content (and of course the tools is where adobe make their money), but the cost to value ratio of flash streaming is unsustainable. If you provide advertisers no better value than display advertising, they will not pay the premium required to cover the BW and content creation costs. H.264, flash, Ogg/Theora, it don/t matter.

My company is trying to find another way through audience insight and testing…..and our solution supports OGG/Theora/Vorbis because you don’t have to go through Adobe or the MPEG foundation or pay their tolls. Hopefully at the end to the day we can provide Publishers and Advertisers additional value. Here is a link to a download our Ogg/Theora player with DRM that supports our ad testing solution. http://www.noss.../downloadPlayer

Ogg is old, with questionable patent liability and the open source true believers are being disingenuous to claim otherwise. Apple and Google both know that they open themselves to massive liability if they were to adopt it. And it does them no good, since they already pay for h.264. There are plenty of free h.264 players that rely on Apple’s paying its h.264 license already. If you have Quicktime, and you do if you have iTunes, then you’re already covered.

When these features are rolled into the spec and adopted at different times across different browsers and platforms, won’t we end up with a horrible mess of inconsistency?

Adobe (love them or hate them) has done an amazing job of providing consistency across browsers and will continue riding this success into the mobile market with OSP and FP 10. I dream of the day that I can build a flash app and have it run consistently across desktop, tv, set top box, mobile device, etc..

http://www.zatz...y-support-h264/

The HTML guys can access the codec APIs and get H.264 for free.

Much ado about nothing.

BTW, if anyone has trouble with OGG in FF3.5, I recently realized the dimensions have to be in multiples of 16.