I’ve actually had two New York Times reporters call with questions about client news AFTER TechCrunch – (or other influential blogs depending on the industry sector) broke the story first (even thought the Times was also offered a pre-brief.) Internet clients are quite happy these days with coverage in influential (key word influential) tech and internet blogs as they are with national newspaper coverage…. If you’re an internet company – what counts most in the end is the coverage/visibility (achieved through an integrated program of traditional and social media and analyst relations) that generates traffic/unique visitors to your site – the growth metric by which internet sites are measured.

As a PR professional I was completely disillusioned by Miller’s story, which narrowly pursued the tired, faux-sensational and wrong angle that traditional PR is dead, and that Twitter is the new deal-making tool. Miller’s angle was too obvious as she never tried to balance one publicist’s tactics with those employed by established, more successful tech PR agencies.

The case study in this article is but one example for tech PR, and its results as a substantial promotional platform are yet to be proven.

As an end note – self promoting publicists such as the one this story builds on, never truly have their clients’ interests at heart. Rather, they employ gimmicky tactics which will garner publicity for their firm, more than they will for their clients.

Yes, we are all embracing Web 3.0 tools, some more than others. But to build a PR strategy on ‘celebrity whispers’ alone will not do the trick for those tech companies looking to establish a sustainable presence in a world of innovators.

There are some intelligent comments in this thread but most read like school kids doing a stupid yeah-hah/nuh-ah routine. A superficial, one dimensional conversation about it doesn’t do anything for anyone.