Comments on: Can Sears Help OpenID Go Mainstream?

By: This Is A Test Post « Sound/Vision Blog → Social, Blogging and Everything Web

Sat, 01 Aug 2009 02:46:38 +0000

[...] the RPX login stuff is functioning normally.That will be all for now!Related articles by ZemantaCan Sears Help OpenID Go Mainstream? (techcrunch.com)Google Apps + OpenID = identity hub for SaaS (googlecode.blogspot.com) Share this: [...]

By: Internet Marketing, Strategy & Technology Links – July 8, 2009 « Sazbean

Wed, 08 Jul 2009 11:58:18 +0000

[...] Can Sears Help OpenID Go Mainstream? (TechCrunch) [...]

By: NOT ROB

NOT ROB — Tue, 07 Jul 2009 18:33:33 +0000

That’s one way of spinning the endeavor. However, the other way to look at it is aggregation and integration of experiences typically fragmented/separate as well as involving Sears HC in the conversational as well as functional mix. Mashups are nothing new here. Neither is data mining for relevancy. In the end, however, the decisions are made to make the experience of the customer better; not to spy on people. As a retail organization, Sears is selling products to people. And Sears (and companies) are very aware of the changing landscape of advertising and media in general – that products and content are (finally) gaining the ground they deserve in terms of priority in creating great experiences.

See this:

https://www.adb...ats_itself.html

One of the reasons why OpenID is considered by companies like Sears is because existing/standard processes are obsolete, if not painful experiences. In fact, OpenID provides a login and registration service while other functionalities and platforms and systems provide data.

Last, all of these “relationships” with and to social media sites involve clear opt-ins and “handshakes”. A given with this is to also inform customers of how their data is being used as well as offering ways to control this through good UI.

All data on these social sites is somewhat public anyway. Accessible to any through common points like RSS, etc.

Michael

By: Michael

Michael — Tue, 07 Jul 2009 18:18:06 +0000

This is aligned with a flock-like strategy, which rocks! I’d love to see a more “passive” way to integrate sign-on and registration without breaking the flow of my task/experience. Flock does a great job in integrating all networks and accounts through the browser. Way to go FF!

By: Cool articles – SEO, blogging, internet marketing(june24-july05) « Stefanm, my link collection

Tue, 07 Jul 2009 09:42:31 +0000

[...] Can Sears Help OpenID Go Mainstream? [...]

By: James Newberry

James Newberry — Fri, 03 Jul 2009 12:57:20 +0000

Rob – As a VP, we sure do appreciate you trolling sites like this in your spare, non-work time.

Why is Sears supporting this? Honestly. Is it to track consumer behavior outside of its domain – or more precisely, outside of its MySears consumer forum? Facebook, Amazon, and yahoo are superior models because of the traffic they generate to and within their own sites – you’re trying to slough insights from user behaviors outside of MySears / MyKmart that the company will then use to influence marketing and advertising decisions. I’m pretty sure this is why Eddie invested in this initiative 3 years ago; OpenID is a way around the company adding spyware to its community members.

If this is not correct, please refute my claim and provide support for why the company – a retailer – would support this initiative?

By: Ivan Gonzalez

Fri, 03 Jul 2009 05:12:21 +0000

i think this is actually a surprising step forward from a company i wouldnt have normally thought would be leading this eventual trend. it can only help.

By: Spencer Schoeben

Spencer Schoeben — Fri, 03 Jul 2009 03:59:23 +0000

I like OpenID but this doesn’t seem that awesome! Maybe it’s just me.

By: Dave K

Dave K — Fri, 03 Jul 2009 01:45:30 +0000

I guess after Sears having to settle with the government for installing spyware on customers computers they decided this would show how ‘open’ they are..

At the end of the day they are desperate for information and will do anything to get it.

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By: Peat Bakke joins OpenID proponent JanRain | Oregon Startup Blog

Peat Bakke joins OpenID proponent JanRain | Oregon Startup Blog — Thu, 02 Jul 2009 23:56:00 +0000

[...] there was big national news for Portland-based JanRain and OpenID that broke yesterday—with Sears stepping up to adopt OpenID by using JanRain’s RPX—today marks some big JanRain news for us here [...]

By: James Newberry

James Newberry — Thu, 02 Jul 2009 23:16:58 +0000

Todd is correct in principal, but who gets the OpenID user data and behavior insight? In this instance, Sears Holdings gets it.. and when you spend close to $500m in offline advertising (and a declining audience), supporting OpenID will enable the company to better target consumers based upon behavior patterns and generate a higher return on marketing spend. In theory…

By: James Newberry

James Newberry — Thu, 02 Jul 2009 23:13:18 +0000

1m visitors a month is overstatement by Sears – they have 1m registrants, only about 10% of which are active over the past 30 days.

Sears is supporting OpenID to get better data and insight into community members online activity – where they go, what they do, etc. The OpenID account is attached to the MySears/Kmart account through Viewpoints. Thus, they’ll get the data and insight into behavior.

They might not track at an individual level, but they will track at an aggregate level. It’s part of ESL’s master plan of being like Amazon.

By: Johan Andersson (johanandersson) 's status on Thursday, 02-Jul-09 22:21:23 UTC - Identi.ca

Thu, 02 Jul 2009 22:17:29 +0000

[...] Sears + OpenID = mainstream? http://www.tech...urn-mainstream/ [...]

By: Marc

Marc — Thu, 02 Jul 2009 21:53:35 +0000

What’s a sears?

By: Peat Bakke joins OpenID proponent JanRain | Silicon Florist

Peat Bakke joins OpenID proponent JanRain | Silicon Florist — Thu, 02 Jul 2009 21:45:34 +0000

By: Guias Local

Guias Local — Thu, 02 Jul 2009 18:11:08 +0000

It is nice to see Sears innovating its image to capture a new audience.

By: Ragavan

Ragavan — Thu, 02 Jul 2009 18:10:52 +0000

@David,

At Mozilla Labs, we are starting to experiment more with integrating identity in the browser with the Weave project. See http://labs.moz...in-the-browser/ for example.

Would love to chat more about this if you’re interested.

By: Jack Repenning

Jack Repenning — Thu, 02 Jul 2009 17:26:06 +0000

I would have left a comment, but TechCrunch apparently doesn’t accept OpenID *or* Google!

By: OpenLocator.com

OpenLocator.com — Thu, 02 Jul 2009 17:12:27 +0000

adding “My” to MySears and MyKmart will probably be the single greatest marketing decision they will ever make. A new standard has been set. Whenever you see “my” as a prefix you know its personal and social. word of mouth anyone?

myaol myyahoo myspace myfox
myucla mypyramid myfamily mycorporation myflorida mycareer mynetworktv mymonster mycorporation myhealth myyearbook myfico myjewishlearning myabc mydreamapp

By: eattrn

eattrn — Thu, 02 Jul 2009 16:59:56 +0000

Will Walmart follow suit?

By: David Recordon

Thu, 02 Jul 2009 16:40:49 +0000

OpenID has certainly had some usability challenges the past few years, though the community has really come together and made a lot of progress the past about six months. If you try out the Sears implementation (go to mySears.com and click “log in”) you’ll find that the main UI asks you to pick an OpenID Provider versus typing an OpenID URL into a box. I think that most people will remember which Provider they use. People who are more technical and use their own domain as their OpenID, will then know to choose “OpenID” instead of one of the larger Providers and enter their URL into the box.

Down the road it will be even better once browsers support identity and different sign in UIs on each site you visit go away.

By: Marcus Nelson

Marcus Nelson — Thu, 02 Jul 2009 16:37:42 +0000

Hey Alex –
We use RPX authentication on our site and it works great!

We can even integrate our own site’s login with the RPX panel. See example:
http://uservoic...com/session/new

Give it another go and see if the guys @ JanRain can help you out.

By: idan

idan — Thu, 02 Jul 2009 16:23:45 +0000

s/You/Fail/

I also know about sed …

By: Dick Hardt

Thu, 02 Jul 2009 16:06:35 +0000

s/Open ID/OpenID/