Sense of Fashion is an Israeli startup that aims to be a marketplace for both Indie fashion designers to sell their designs and for consumers to be able to access clothes made by aspiring designers. The site also serves a social purpose—it lets any user create a fashion homepage of sorts where you can add photos of what you wear your favorite clothes and designs. Designers can create storefronts on this platform as well.
The site has ambitions to be more than just a marketplace for new and interesting fashion. The site hopes to connect shoppers, designers and trendsetters. Designers can tap into a potential customer base of users who have created their own fashion pages and users can influence designers by commenting on designs and fashions posted on the site. Users can also interact with other shoppers on the site. For example, Sense of Fashion has a “Fashion Emergency” feature that allows you ask friends to vote and choose which item of clothing looks best on you.
Sellers can operate e-commerce on Sense of Fashion via Paypal. The site takes a 3% sales commission on all sales and charges designers an undisclosed listing fee as well. Launched in 2009, Sense of Fashion has received seed funding by VOIP pioneer Jeff Pulver, Ori Levy and other investors. Sense of Fashion is an interesting way to combine social networking, fashion, and retail for the Indie design space. I can imagine aspiring fashion students and design connoisseurs will find the site particularly appealing. FashionSpace has a similar concept.
One more designing website for Aspiring Fashion designers. I don’t see anything new in this website. Nothing different than other ones..
I agree that the site looks very ordinary. However it is heartening to see so many startups being covered from Israel. It makes me think that after Silicon Valley Israel is coming up with the maximum no of Startups.
Or is it that Techcrunch has a better coverage related to startups from Israel ? Would be interesting to know.
Israel is one of the biggest innovation centers in the world. Also, it is well connected to the US.
Love it. Fashion has a long way to go on the Web.
Here is an interview I did with the founders:
http://pravdam....nse-of-fashion/
Love it! Kathryn I agree, fashion does have a long way to go on the web. If you’re into fashion, especially indie and vintage, you know what’s missing… i like it that you can sell and show off on sense of fashion, I don’t know other sites that allow both options, that seems to be the new thing here, and that’s pretty cool
well, actually they launched in April 2009! Not at 2007… quite a difference
Small correction, we launched 2.5 months ago, in April 2009, and not at 2007… (thanks Eva
Daria
Sense of Fashion
i love it! and i agree with kathryn that fashion has a long way to go on the internet, and jody m is right about the lack of specialized sites offering both the option to sell/shop and show off/network
Also, the great Jeff Pulver gave us pre-seed money, which was used for FB app, and blog with interviews with designers from all over the world. The seed round just happened now, from Angels such as Ori Levi (Nielsen BuzzMetrics), Lenny Recanati and Yaniv Golan (Yedda)
Some thoughts on how SoF can make a big splash and potentially big money from a VC based in Israel:
http://techtlv....nts-of-fashion/
its called karmaloop.
been there done that
And there were search engines before google and social network sites before myspace and facebook… what’s your point?
Besides, karmaloop obviously targets a very different audience.
I need help in fashion…
Mark, there’s a big difference between us and KarmaLoop – on Sense of Fashion fashionistas can upload photos and show off, a designer can show work in progress, I can sell some second hand items I’m tired of, and of course shops and designers can open a proper shop, but it’s not all sales. What we’re trying to do is actually breakdown the storefront that seems to be mandatory in fashion sites so far, and go for the softer-type sales that are typical in the indie scene…
The presentation at Techonomy was promising, the site looks great, best of luck!
I have nothing to do with fashion. I thought the site was light, fresh and easy to navigate. I can see how the sales and social interaction can work well in this niche and on this site.
I am a thrift store and estate sale aficionado so I’m considering signing up to peddle some finds.
It’s always great to see more exciting, new innovation in the fashion 2.0 world. Good luck from StyleHop!
its a great effort to generate sense of fashion in people. i agree with it.
i have get more information about sense of fashion from this site http:/www.uptomark.com
A good explanation why we don’t see much investment online in the fashion space is because, to be frank, most people who work in the tech space and fund start-ups have very little sense of style and don’t understand the aesthetic of people who are very tactile and brand conscious. Flip side is that most people in fashion have absolutely no idea about useability. That why we see most labels using sites that look like they came straight out of multimedia design classes in 1998.
Great effort to generate awareness on fashion, usually general people do not think much on it but Style is something all should take care of…
I use this site – personally – I like it, it combines selling with a social networking – very cool concept and makes it easy to communicate with potential customers.