Yesterday we posted about Glam Media contacting Twitter app developers concerning an upcoming ‘Twitter-powered ad network’, and requested more information from CEO Samir Arora as the e-mail we were forwarded by one of the developers was rather scarce on details.
He came through earlier this morning to confirm the accuracy of the scoop, and also provided a statement from his team in order to shed more light on the imminent initiative. As we suggested, the new solution is tied to GlamApps, the company’s application platform.
Arora tells us:
With the launch of Tinker.com to help monetize “real-time” trends and events, Advertisers have been asking Glam to reach real-time stream users across multiple applications.
Unlike Social Network apps that live “inside” MySpace and Facebook, Twitter is revolutionizing the apps business by pioneering an open model- Glam sees this as the first mid and long tail of Social Apps, much like iPhone has done for mobile apps with a pay for apps model. Given internet apps are free, except for a small “pro” apps upgrades, it is vital that we can figure out a monetization quickly. Given the audience and vertical targeting Glam has developed for content publishers and the trust with brand advertisers, Glam can bring the learning to the Twitterverse. Like Portals like Yahoo and AOL offered advertisers content along with social apps like AIM, Twitter Apps Network helps Glam Media offer distributed social apps to brands- taking the next step in building a true distributed media company.
Yep, that’s still vague. Hopefully we’ll have a better understanding of what Glam Media is trying to accomplish when they share more details about the project next month.
We didn’t really ask, but Arora also shared some statistics about the current reach of the Glam network. He claims Glam Media currently boasts over 1,000 publishers with 6,000 editors/journalists/bloggers reaching 56 million unique users a month in the United States. That’s one big vertical.
Quite an interesting idea from GlamMedia’s point of view. They tap out to the twitter activist to delivery selected and filtered content from Twitter for their domain and platform. Not sure how the app developers make a lot of money in this equation
SG
Just regular BS from Arora and his hipper inflated company.
@man Dude- give it a rest. At least edit check your comments. You just called Glam “hip”
As publishers we love the marketing Glam does — may sound odd to you but don’t see other networks doing something new that’s good for publishers, developers and advertisers. Sounds like envy not really an interesting comment with questions or ideas.
Good post. It’s going to be interesting to see Twitter monetization evolve with heavyweights like Glam bringing advertisers to Twitter apps.
I definitely think Glam and maybe Twitter (if they sign on) is headed in the right direction. The ad-model can’t be completely abandoned just yet, we just need to find a new way of instituting it and social apps certainly have potential.
I’m looking forward to reading more. Keep us posted!
-Yvonne Leow
http://www.yvonnereports.com
glad to learn of this development….this gives me faith that Twitter does have a sound future and may not just go into oblivion…no matter its popularity
I mean earning money is the main purpose…
I can smell the money !!
“Glam sees this as the first mid and long tail of Social Apps”
The guy who coined longtail is defending his plagiarism – and now we have “mid and long tail” – Way to go – more blackslapping from the blackslappers in social media.
what about twitzu.com?
Only a Madoff run securitites firm would even want “hear” about this application. Does this guy even know what goes into building an order entry system for a brokerage firm ? Yes – it would be appropriate to tag this one “twittering fool”.
please ignore above comment – meant for pollytrade post …
I think it just might work.
It will be interesting to see how it develops.
Lori
Las Vegas Net Daily
Good article.