Glam Media, a distributed media network comprised of both its own properties and a publisher network of hundreds of lifestyle websites and blogs, is looking to build an advertising network powered by Twitter.
We know this because a number of third-party Twitter app developers have received an e-mail this morning from Derek Houdyshell, Network Sales and Program Director for the California company, and one of them forwarded that e-mail to us.
This is what the message reads:
Hi [REDACTED],
I am interested in discussing syndication, distribution, and advertising opportunities with you.
Glam Media is building a Twitter powered advertising platform by aggregating the best Twitter apps on the web. The demand is high and we want [REDACTED] to be part of it!
Please contact me at your earliest convenience.
Best Regards,
Derek Houdyshell
Glam Media, Inc.
The description is rather vague, but apparently Glam wants to build upon its model of wrapping an advertising network around topical websites and blogs and extend it to the host of third-party Twitter applications that have come out of Twitter’s developer ecosystem. As far as we can tell, it has little to do with Tinker, another one of its ventures related to Twitter that centers around micro-payments but it could be connected to Glam Apps (its own application platform).
We’ve asked Glam CEO Samir Arora for more information and will update when he gets back to us.
Glam Media, which has raised a massive amount of funding ($125 million reportedly) to date, is one of the fastest growing networks on the Web. Like many other companies, it had its share of layoffs and other cutbacks following the economic downturn, and in an effort to conserve cash, Glam also recently slowed down payments to its partner publishing sites.
So twitter would be making money on the applications ? Are’nt they doing anything to monetize their traffic ?
lol, glam media got owned
Since there are so many Twitter apps flooding the internet everyday. This could prove to be a real goldmine for both Twitter and Glam Media.
I doubt it. Read what you say before you hit post.
Any smart person is going to build a Google wave powered platform because once wave comes out, Twitter is in the deadpool.
I am personally re-building Craigslist in wave as a side project to my day job and to the Project CDN I am working on.
Simply because it’s easy. Wave powered CL would destroy regular CL in a matter of days.
Sounds very interesting Chris. Any more insights as to what you are doing ?
Sure, I am making a real time Craigslist, obviously not called Craigslist based on wave conversations for postings.
It’s that easy. Usually anything more complex than that is too smart for 99% of the earth’s population, so it’s limited to that. Multicity, ect…
Stop wasting your time. Deadpool.
Oh, you have to have a Google Wave developer account. Oh, sorry everybody else on Earth…
mwahahahahahahaaaa.
Shut up your stupid face, ok?
Yea, and like Open Social it’s going to take 5 years to make an impact–i.e. Open Social is 3 years away from making an impact. Wave will come 2 years after that. So who gives a shit about GOOGLE FRICKIN WAVE RIGHT NOW???
Somebody should make a closed version of the Wave technologies and release it a year from now–and they’ll still beat Google. Google moves a lot slower than people would like to credit the juggernaut.
Remember when someone said Twitter was going to be in the deadpool once GG Wave is launched? Oh wait, that just happened.
I don’t care who you are, that’s funny.
I guess it’s now time to party.
Good luck Glam – Twitter apps will be monetized by Twitter…this might just be a last ditch attempt to reap back some of their massive funding.
http://www.slicefinder.com
Glam could use a twitzu (http://www.twitzu.com)
This sounds like a great idea! As a publisher, Glam is certainly one of the only solutions to get high CPM display ads and video in the market today. Even in the economic downturn, they have the respect of their publishers.
Given how long and expensive it is to build a brand sales team — this is very good news for Twitter application developers. Most Social Media apps for MySpace and Facebook do not make money. Very clever and innovative move by Glam.
first one to understand how to use the input box correctly will make at least a billion dollars.
twitter, yahoo, microsoft, google, amazon, …
comments at twitter.
inputexpert twittering as stocktradr
teaching open source stock trading.
Glam is the last company one should partner with they get VC/M&A value as an aggregator but the companies partnering with them get a check of their low CPM value of something like $2.79 a month. Build your business model elsewhere. Glam is going down.
@man,
Seems like every time TechCrunch does an article the bashers take swing at Glam. As a publisher in the Glam Network the reason we value them is because they pay us NET more than any other partner. And yes, we have tried our own sales and taking the business model elsewhere. It is a scary time to be a publisher right now.
Sounds like you do not know anything about the business these days. Google pays virtually nothing, Ad Networks pay $0.20-$0.50. Glam pays a range of CPM’s all the way to $30 for campaigns. Get your facts right before you tell people to take their business elsewhere and possibly end up not having a business at all.
You are probably with Federated or something, where publishers are leaving or other networks that are shutting down. Glam rocks for us women publishers.
I’ll second Emily’s comment. Glam is the only network out there that’s paying a good/fair CPM at the moment with quality big brand ads.
Tribal Fusion come in second place for us – but we monetize all we can through Glam.
Adsense is abysmal.
I wonder if this is going to be just like Featured Users. http://www.featuredusers.com
We use Featured Users on our Twitter app and it’s been doing pretty good so far.
Ditto on http://www.featuredusers.com/ – I am using it on my twitter app sites and getting a very nice return.
Glam and Twitter app? What next? might be an iPhone app that will let them aggregate more tmz text?
x3 on http://www.FeaturedUsers.com
Nice service, very nice return. The return from the single featured users ad is nearly 3x my adsense revenue.
Excellent idea. Now let’s see if Twitter takes it on, and, most importantly, if an ad-model can work for apps. I don’t see why not, but you never know these days.
I’m definitely staying tuned for more details.
-Yvonne Leow
http://www.yvonnereports.com
Just one simple question … what does actually stop twitter to the very same thing?
One simple mail to all twitter developers and users, and the issue will be obsolte before it even started for Glam Media ….