Comments on: Nielsen Debunks Myths On Teens And Media – They Still Watch TV!

By: Tom

Tom — Mon, 13 Jul 2009 19:24:34 +0000

Your comment is the most spot on comment here. Too many people who frequent tech blogs end up just talking to themselves, not realizing that there’s a HUGE other world out there where the majority of the people couldn’t care less about technology.

Yes, folks, as surprising as it may be, the VAST majority of consumers (and I’m talking about EVERYONE) out there DO NOT listen to or watch streaming media.

By: Myths On Teens And Media – They Still Watch TV! | DodaPedia

Myths On Teens And Media – They Still Watch TV! | DodaPedia — Thu, 09 Jul 2009 09:01:52 +0000

[...] there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. TechCrunch: Nielsen, the audience measurement company is releasing a brand new report on teens and media with a [...]

By: Myths On Teens And Media - They Still Watch TV! - Business Opportunities Weblog

Myths On Teens And Media - They Still Watch TV! - Business Opportunities Weblog — Wed, 08 Jul 2009 18:06:48 +0000

[...] TechCrunch: Nielsen, the audience measurement company is releasing a brand new report on teens and media with a lofty promise of serious myth busting and hard fact presenting that will downright knock your socks off. [...]

By: Jason Smith

Jason Smith — Wed, 08 Jul 2009 16:34:03 +0000

This report is BS. Im not saying I represent everyone but seriously, i know some people still watch a lot of tv, but thats certainly not the majority. Everyone I know uses his pc daily, so 11 hours a month already seems ridiculous. Come on, at school I’m already on an average of 2 hours a day on the pc and there’s nothing remotely interesting on tv that i can’t watch online, which a lot of young people also know very very well. And about newspapers, i know maybe 2 people in the entire world who actually read them when they buy them.

By: Teens "Still Watch TV" « floristbusinesscard.com

Teens "Still Watch TV" « floristbusinesscard.com — Tue, 07 Jul 2009 18:41:09 +0000

[...] "Still Watch TV" via [...]

By: Ypulse Research Roundup: Pew Social Trends, MobileYouth & More | Ypulse

Ypulse Research Roundup: Pew Social Trends, MobileYouth & More | Ypulse — Mon, 06 Jul 2009 18:02:04 +0000

[...] Does Media Reach Teens At Home? We asked this question the other week after the Nielsen report on How Teens Use Media came out, but recent research from OTX pretty much confirms our suspicions– “[young people] [...]

By: Chiffres de la semaine : Facebook John Smith, Adolescents, YouTube/iPhone, Télédéclaration, Michael Jackson, Walkman | Web News - Web Marketing

Mon, 29 Jun 2009 22:28:30 +0000

[...] 11:32 : On penserait que les « jeunes» passent un temps énorme sur internet, en tout cas plus que leurs ainés… Visiblement, on aurait tort ! En effet, une étude Nielsen indique qu’alors que les adultes passent 29 heures et 15 minutes en ligne par mois en moyenne, les adolescents (12-17 ans) n’y passent que 11 heures et 32 minutes sur la même période ! 11h32 par mois… ils doivent être sacrément productif pour réussir en si peu de temps (à peine 20 minutes par jour) à chatter sur MSN, mettre à jour leur Facebook, Habbo, etc… [...]

By: People Over Process » Numbers, Volume 17

People Over Process » Numbers, Volume 17 — Mon, 29 Jun 2009 15:20:56 +0000

[...] The Kids Are All Right…to sell to! According to Nielsen, teenagers are far from abandoning TV for so-called new media. In fact, television viewing rates among U.S. teens have actually gone up 6% in the last five years. Sure, they browse the Web a lot, but far less than you do. The average time spent browsing for an adult person in the United States comes down to about 29 hours and 15 minutes per month. While I reach that average almost on a daily basis, teens are said to browse the Web a lot less than that: 11 hours and 32 minutes per month on average. I honestly thought the average teen would spend that much time on the Web a week, at least. [...]

By: Michelle

Michelle — Sun, 28 Jun 2009 22:35:58 +0000

Wo! You guys seriously need some Anger Management.
There’s way too much hostility going on here.

By: Shane

Shane — Sat, 27 Jun 2009 05:28:27 +0000

You can’t take TechCrunch to the crapper…

By: Jules

Jules — Fri, 26 Jun 2009 19:01:20 +0000

I looked at his site. It doesn’t look like a scam. Some of the articles and products are quite good. I don’t know which downloadable software you are talking about lazysupper. But some of them do sell out.

By: Richard Bullwinkle

Richard Bullwinkle — Fri, 26 Jun 2009 15:20:50 +0000

Clearly the TV remains the center of video entertainment in the home. The interesting thing here is that teens, like everyone else, will start demanding good internet content to supplement their cable/satellite content — they’ll just want it on the big TV. The TV manufacturers and cable/satellite companies who deliver that content (in a convenient intuitive way) will win. And if no one does it right, users will move to laptops and Boxee until the content comes to the TV. This is a huge potential market. The race is on.

(Disclaimer – I work for Macrovision, who makes a lot of the guides you see on TVs and set-top boxes, and we’re working on the “merge the internet onto the big TV” problem.)

By: Latest Youth Marketing Statistics Friday 26th June | mobileYouth - youth marketing mobile culture research

Fri, 26 Jun 2009 09:04:26 +0000

[...] than you think when it comes to media usage(Nielsen) * Teens “Still Watch TV” (TechCrunch) * Blackberry Battles iPhone Loyalty ‘Stampede’ (MarketingCharts) * Survey: Many Teens Use [...]

By: Links and Thoughts for Week of June 22 | Experience Planner

Links and Thoughts for Week of June 22 | Experience Planner — Fri, 26 Jun 2009 03:54:01 +0000

[...] Nielsen Debunks Myths On Teens And Media – They Still Watch TV! (TechCrunch) [...]

By: links for 2009-06-25 « POPMODERNE

links for 2009-06-25 « POPMODERNE — Fri, 26 Jun 2009 00:31:28 +0000

[...] Nielsen Debunks Myths On Teens And Media – They Still Watch TV! television viewing rates among U.S. teens have actually gone up 6% in the last five years. (tags: tv kids media internet culture) [...]

By: People Over Process » Links for June 24th

People Over Process » Links for June 24th — Thu, 25 Jun 2009 19:55:42 +0000

[...] Nielsen Debunks Myths On Teens And Media – They Still Watch TV! [...]

By: Modern Metrix Blog

Modern Metrix Blog — Thu, 25 Jun 2009 18:18:40 +0000

This is just another reminder that online population, especially those who hang out in the “social media strata” are not representative of the general population. There are striking psychographic and lifestyle differences between online and probability-based offline samples. Yes, it is hard to believe, but there ARE folks out there who do not use e-mail, go online less than 1-2 days a week, and have never heard of Twitter and Facebook. But if you want your research to be truly representative of ENTIRE American population, you HAVE to include these folks in your sample. Just like Nielsen, MRI, and other companies do… Otherwise it is like studying wine and beer drinking habits of people by surveying people only in bars (and thus, omitting those who drink at home, parties, restaurants, etc.) And btw, it is true that teens tend to be more MOBILE, and use SMS more than e-mail, twitter, or IM on the “stationary” web.

By: Nothing Has Changed « imnotbored.net

Nothing Has Changed « imnotbored.net — Thu, 25 Jun 2009 16:56:59 +0000

[...] “They still watch TV” (see TechCrunch). [...]

By: 7p

7p — Thu, 25 Jun 2009 14:52:20 +0000

Or you are playing WoW

By: Gary Austin

Gary Austin — Thu, 25 Jun 2009 13:55:17 +0000

There can be no way that this data is correct. How can those aged 65+ spend longer on the web on average in a month than 12-17 year olds?

Interesting how so many people here are taking it as correct because a big company have produced it and are producing half-baked hypotheses to back it up.

Can someone from Nielsen check the data and report back?

By: Leo

Leo — Thu, 25 Jun 2009 13:26:58 +0000

I am surprised, and impressed, that 1 out of 3 teenagers are using mobile web. Phones with a highly usable browsers will be an absolute necessity in a few years.

By: links for 2009-06-25 « CF Bloke blog

links for 2009-06-25 « CF Bloke blog — Thu, 25 Jun 2009 12:57:49 +0000

[...] Nielsen Debunks Myths On Teens And Media – They Still Watch TV! (tags: web2.0) [...]

By: Josh

Josh — Thu, 25 Jun 2009 11:46:32 +0000

You also read TechCrunch, I think you’re exception (that’s a compliment)

By: Derry Quinn

Derry Quinn — Thu, 25 Jun 2009 10:16:08 +0000

Wrong. As a teen of 15 texting is not used “in lieu” but “as well” as IMing. IMing is used by us a lot more than most people, as well as Twitter and Texting. It’s say IM:Text is aboyt 60:40 either way depending on the person.

In addition, in Ireland at least, way more time is spent online than watching our crappy TV stations.

By: jools

jools — Thu, 25 Jun 2009 09:53:00 +0000

I think the fact you’re reading a tech blog and using terms like “traditional media” means you’re most definitely an exception…