TechCrunch Editor Sarah Lacy’s book Once You’re Lucky, Twice You’re Good came out in paperback edition earlier this month. We posted some of the new Twitter history that she included in a new chapter included in this edition a few weeks ago.
You can buy the book here. But since most of you are way too cheap to actually pay for a book, we’re going to give away 15 signed copies for free (postage included!).
Here’s what you have to do – retweet this story using the retweet button at the bottom of this post (or just click here) by midnight California time tonight. We’ll choose 15 at random and contact you for delivery details. Good luck, and enjoy the book.
To be eligible to win, you must retweet the post by midnight California time tonight. We’ll send these anywhere mail is delivered, you don’t have to be in the United States. Residents of South Carolina are not eligible to win.
Update: Here is the list of winners:
@joewehr
@wangyip
@lucasaraujo
@KellyOlexa
@sknowles
@doofesHuhn
@kwong47
@faarih
@michellenkim
@thetechmonkey
@lodestar
@cha_chang
@ruidacosta
@revans
@broknbottle








FYI The re-tweet button is just the “tweet” button in light green text.
yes
No, Its working. I re-tweeted it already.
I choose the latter.
Yeah, yeah, Rwanda. We know, it’s great and in Africa and everything.
zzzzzzzzzzzzzzzzzzzzzzzzzzz
The screen shots showing just the words “tweet”. http://twitpic.com/8bxik
Once Youre Lucky, Twice You’re Good. I hope I am lucky the first time (with the book) and good the second time (in business
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it usually says “retweet”. Hmm…
oh… if your the first one to use it, it says “tweet”
i’m the first one!
Thats what it must have been. Its working well. http://twitter.com/Lambright
Is this applicable globally, or is it limited to North America only?
anywhere mail is delivered is fine. except south carolina. seriously. won’t send any copies to south carolina.
ok i’ll bite… what’s wrong with s. carolina?
South Carolina is great if you love everything but CL.
I am from Brazil and I am really curious about this joke. Please, I know that I will miss the fun, but please explain the joke. What is CL?
CL = craigslist.org
The Attorney General in South Carolina sued craigslist in order to garner conservative votes among his ignorant constituency.
Is it just me who thought CL = Common LISP ? :-O
Ha! And today the Governor admits to an extra-marital affair after going AWOL. SC citizens must be proud.
I am from North Carolina. Send me one and I’ll drive down there and kick some ass!
Hi Michael,
Even your insult was funny. Too cheap to pay for the book.. LOL I’ll retweet it and take my chance to win.
Thanks for informing us.
Mani Raj
Havoc Marketing
ok dude… one more of these and I’m going to report your sorry company as spam. I will make sure that if someone googles for “havoc marketing”, which your clients will, the results are all links to sites that report you as spammer.
yeah, what randomdood said…this is getting annoying
Dude,
Stop the spam. You think this is a good thing for your company? You’re actually damaging it.
His spam is accomplishing one thing…it is making me want to never read the comment section ever again.
I am going to report you!
Chill out guys. I looked at his website. Its not great but it was ok. I think you guys are being too harsh and ganging up on him. i think he got the message by now.
His site isn’t bad. I just wanted to make sure he didn’t think what he was doing what helping. Also, he runs a marketing blog; quite ironic—he should know better.
It just drives me insane. It may not be spam, but it looks like it.
Chill out guys. I think you guys are being too harsh and ganging up on him. I checked out his site. Its not great but it seems ok. i think he got the message by now. we don’t need to lose our temper here.
I didn’t even notice the spam bit until you all started yapping about it, which compelled me to go to the site, so I guess mission accomplished.
Its not spam, its marketing. You guys are a bunch of whinos.
great deal. retweet… retweet… sarah’s awesome
YEY im the first to retweet
I just retweeted the message. Good luck to all the interested participants…
well if its free why not
Hmm, great opportunity to get a free book…⌘-W.
lol i guess not but it shows that their is only 1retweet :S
How dare you call me too cheap. (pick me)
and the whoring of content goldrush continues….sigh
Haha.
Everyone welcome the new leader of disestablishmentarianism… on techcrunch… with a twitter account… who worked at Sun… who posted this on his Google Profile…
Hilarious.
*Also I retweeted. Makes sense since I am a freegan.*
Gotta admit. Kind of excited about this contest! (just retweeted)
I think it’s hilarious that south carolina is banned from this contest. brilliant.
yes, that is hilarious. banning an entire populace because of the views of a few ignorant politicians is hilarious.
you know, like when arrington banned all of his NY readers IP’s because Elliot Spitzer, who wanted to tax internet transactions, used the internet to find his high priced hooker.
brilliant!
and Matt picks up an ace on the river
great i retweet but can I have the table of contents of this book
or a small preview
Hmm, wouldn’t this be more appropriately placed in the side bar with the other ads? I thought main page space was for editorial?
this is self promotion. very different from advertising. we like self promotion over here in the main part of the blog.
Great book. Everyone should buy a copy.
Retweeted…. judging by the title I would say this text has nothing to do with her recent trip to Africa?
that’s her next book.
How many times can we ReTweet???
I can’t wait to read that one, Micheal;-)
Tweeted this story direct from the rss feed from snaptu on my phone can be found on my grimpuppy twitter account at http://twitter.com/grimpuppy also be re tweeting it on our grimpuppydotcom twitter account – Grimpuppy @ http://blog.grimpuppy.com
Wow from 77 to 122 in like 10 seconds. 0 to 122 in 31. Good luck all, and thanks for the opportunity!
I think Im gonna BUY this book. Is it available in stores?
Free as in lunch.
Very interested in reading this. Looks like an intriguing book.
Damn… I want this book so bad, and I haven’t read a book in a good while!
Retweeted!
I’m a 16 year old up-and-coming web entrepreneur, so if I get this book, I’ll be sure to give TC some company shares when some of my sites are as famous as Google.
Good luck! Me too.
In on the reTweet
Thanks hopefully i win it
I don’t need books anymore. That’s Aged News. I’m all about Process Journalism now, so books are extinct.
I’d love contests where Twitter isn’t involved, as some us actually don’t have Twitter accounts for a reason.
What happened to the ol’ “Post a comment” approach? Not viral enough for you?
If Sarah Lacy has a picture of her in the book , i ll buy it promptly
Man she is so damn hot !!!!
Just RT
hello mike,
thanks, great contest idea!
cool
Just re-twitted story…
The headline is misleading. It should say, “Get a CHANCE to Win a Free Copy of …”
Seem like a cool and engaging book to read…especially when you wanted to know how Y2K hooks up with Web 2.0…
I’m starting to wonder how the story will turn when Web 3.0 kicks in
Buying it now. I hope we can both be lucky AND good with our web app. Scary!
tht was a close one…almost didn’t make it. and New York isn’t out of the radar? guess im lucky then…thank you ex-governor spitzer (for not blaming craigslist)
done! @ http://twitter.com/JewishBro
Eeek–a SC embargo! It could so easily have been where I live, Alabama. *Shivers*
I just retweeted the post. The book looks like a great read. Send the book over here to OZ!
lucky.I like it!!
Cheap?? I am indian and would take that as a compliment
After all, I am from the land which invented the number zero .. LOL
I had to copy paste the text because I had to be logged in… :-/ I don’t understand. In any case, hope it works!
)
I have to win! I am a great fan of Sarah
Do you ship to india?
Hi,
Hope I’m lucky fourth time with my book and then it’ll be good,
http://www.stra...rEachOther.html
As long as its signed by the author and not Michael. Don’t pull a fast one on me! Okay, I’ll give you a dollar if Michael signs it too. That would be cool.