Comments on: LinkedIn Turns Industry White Papers Into Ads

By: Jason

Jason — Sun, 28 Jun 2009 05:43:44 +0000

Shh, don’t give them any ideas. Perhaps there is another network on the way that will blow away anything LinkedIn has to offer and you can be assured they’ve already thought of that.

By: LinkedIn Tries New Way Of Connecting Companies, Users

LinkedIn Tries New Way Of Connecting Companies, Users — Fri, 26 Jun 2009 15:12:50 +0000

[...] Erick Schonfeld points out that LinkedIn "knows what industry you work in and your job title, making it easy to guess what kinds of white papers you might actually be interested in." Then, "LinkedIn members can get white papers for free, and in return sponsors get qualified leads." [...]

By: Guias Local

Guias Local — Wed, 24 Jun 2009 14:35:11 +0000

This is neat, cool, investive, superfragilistic .

By: Ian Richard Hendry

Wed, 24 Jun 2009 12:58:55 +0000

I agree that for recruiting it’s great, but both LinkedIn and its users are trying to get more out of it — and struggling.

As a business networking site it has always mystified me why it doesn’t do more to broker valuable NEW relationships, for example, introducing people with specific needs to other members who provide a suitable service. This would be so useful and massively increase the return people get from the site.

Instead, LinkedIn still discourages you from trying to connect to people you don’t already know and presents only spam ridden groups as a half measure to get you networking with like-minded individuals.

The white papers initiative will suit larger corporations who can afford to spend all day churning this kind of stuff out, but how many businesses, especially small ones, can’t and don’t?

LinkedIn seems geared towards the needs of executives in the the largest companies who are already well networked. It offers little to help build a useful networks for those new in business or running their own small companies and hoping social media will introduce them to new customers.

Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz

By: Ian Hendry

Ian Hendry — Wed, 24 Jun 2009 12:57:39 +0000

I agree that for recruiting it’s great, but both LinkedIn and its users are trying to get more out of it — and struggling.

The white papers initiative will suit larger corporations who can afford to spend all day churning this kind of stuff out, but how many businesses, especially small ones, can’t and don’t?

Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz

By: LinkedIn Love | Paul Kortman

LinkedIn Love | Paul Kortman — Wed, 24 Jun 2009 12:11:04 +0000

[...] I too would like to see changes in the LinkedIn system, like an API so I can watch groups and status updates through RSS or search groups and status updates or update my status through 3rd party apps. Eventually they will do some of these things, until then know that they are making changes, like subgroups and whitepaper ads. [...]

By: Nikhil Vaswani

Nikhil Vaswani — Wed, 24 Jun 2009 06:06:23 +0000

Nice innovation this and as someone rightly said, can become a good revenue stream for LinkedIn later on.

By the way, if you are looking to make the most of your LinkedIn account, check out networking expert Jan Vermeiren’s new book “How to REALLY use LinkedIn”. You can find a free lite version at http://www.how-...e-linkedin.com/

By: Dean Holmes

Dean Holmes — Wed, 24 Jun 2009 04:37:44 +0000

LinkedIn, are you listening, brand monitoring, taking the feedback among the comments and placing them into a relational database, with the ability to help you understand what people want?

Cloud Computing, now there an idea for LinkedIn, give the ability for LI to put their data in a cloud, like Salesforce has done with their Cloud products…awesome stuff and relevant.

LinkedIn – please listen to what we want, verses what you think we need.

By: Bookmarks for June 22nd through June 23rd - Goldstein Media Blog

Bookmarks for June 22nd through June 23rd - Goldstein Media Blog — Wed, 24 Jun 2009 04:03:12 +0000

[...] LinkedIn Turns Industry White Papers Into Ads – Enter LinkedIn. It knows what industry you work in and your job title, making it easy to guess what kinds of white papers you might actually be interested in. The business networking site is testing a new feature that turns white papers into ads and presents them to the narrow group of professionals most likely to want to read them. LinkedIn members can get white papers for free, and in return sponsors get qualified leads. [...]

By: Maayan Roman

Maayan Roman — Wed, 24 Jun 2009 02:35:00 +0000

Lewis: agreed on the point about keeping a list of downloaded white papers. perhaps better than that would be a one/two-click white paper recommendation process since you wouldn’t want every white paper you download showing up if they turn out to be useless. It’d be good to be able to add public or private comments too.

Rich Swier: I’m 22, definitely not a CXO. I like reading white papers. Maybe it’s you old people who don’t?

By: Rich Swier

Rich Swier — Wed, 24 Jun 2009 01:15:09 +0000

Sometimes I think these features only really appeal to Hi-Tech CXO’s – I think maybe somebody else needs to drive development of apps in LinkedIn….

By: Cindy Alvarez

Tue, 23 Jun 2009 22:31:02 +0000

st: That’s why I said a “2-3 click process” (i.e. one click for “authorize LinkedIn to share my information with this vendor”), as opposed to automatic.

By: kimberly mccabe

kimberly mccabe — Tue, 23 Jun 2009 22:20:54 +0000

I’d much rather have the ability to re-direct people to Oshyn’s website to download whitepapers on our own website. Although it could be a great service. I like how CNET sites like Techrepublic posts an intro and a when you click to view it redirects to the oshyn.com sign in page to download our whitepapers.

By: LinkedIn Mete nuovo modo di Collegamento aziende, gli utenti « Best Web News Blog

Tue, 23 Jun 2009 22:03:18 +0000

[...] Erick Schönfeld LinkedIn sottolinea che "sa di cosa si lavora nel settore e il tuo titolo di lavoro, il che la rende facile da indovinare quali tipi di libri bianchi si potrebbe effettivamente essere interessato a." Allora ", LinkedIn membri possono ottenere gratuitamente i libri bianchi, e in ritorno sponsor ottenere contatti qualificati ". [...]

By: Reed Slatkin

Reed Slatkin — Tue, 23 Jun 2009 21:47:40 +0000

Sam Beauregarde: Don’t talk to me about contracts, Wonka, I use them myself. They’re strictly for suckers.

Don’t talk to me about white papers, Wonka, I use them myself. They’re strictly for suckers.

YES! There are lies, damned lies and White Papers!

I just pity the poor slobs who get “contacted” over and over and over and over, because I gave out their contact info.

By: Joe

Joe — Tue, 23 Jun 2009 21:31:09 +0000

Umm, yeah right, Linkedin is a great platform to sell business products, software, etc. It will basically become a business-specific portal and there is more money in this genre than the free-for-all facebook, which is apparently just selling virtual goods. If Linkedin ever partners with a stock site like Yahoo Finance, then watch out.

By: LinkedIn Tries New Way Of Connecting Companies, Users | Blog Free Now

LinkedIn Tries New Way Of Connecting Companies, Users | Blog Free Now — Tue, 23 Jun 2009 21:15:35 +0000

By: Lewis

Lewis — Tue, 23 Jun 2009 20:44:08 +0000

Intriguing.
Is there a list of papers a person has previously downloaded?
If I wanted to indicate interest in being contacted by the author company, that would occur *after* I have read the paper, so embed a url back to linkedin at the end.
A list (on my profile?) would give opportuntiy for feedback as well as a place to actively submit yourself as a sales lead.

By: sean percival

sean percival — Tue, 23 Jun 2009 20:27:44 +0000

Cool, two things I have no interest in, together at last!

By: Thyaga

Thyaga — Tue, 23 Jun 2009 20:09:55 +0000

I just stopped following Reid Hoffman on twitter.

By: LinkedIn Tries New Way Of Connecting Companies, Users - News: Everything-e

LinkedIn Tries New Way Of Connecting Companies, Users - News: Everything-e — Tue, 23 Jun 2009 19:58:52 +0000

By: st

st — Tue, 23 Jun 2009 19:55:59 +0000

LinkedIn, like most large sites like that, may have a privacy policy that prevents them from automatically sharing your personal information with (in this example) VMWare. That’s probably why they ask for it again.

By: Mike D

Mike D — Tue, 23 Jun 2009 19:54:42 +0000

LinkedIn and Spam are like twin brothers. You can’t expect much from LinkedIn with regards to spam.

Does anyone notice that LinkedIn is slowly becoming like Friendster, MySpace and Hi5. Like an old guy waiting for his time.

By: st

st — Tue, 23 Jun 2009 19:54:21 +0000

Yeah, you’re right. It’s stupid for a business to try to “be something it’s not” and offer new services. Apple shouldn’t have saved itself from bankruptcy by making the iPod, Nintendo should have kept making playing cards (instead of stupid videogames, who even buys those?) and Amazon should have stayed a bookstore.

By: Hercules

Hercules — Tue, 23 Jun 2009 19:54:04 +0000

I think it can, its extremely well targeted. best of luck.