Comments on: Facebook Admits Click Fraud Problem, Says Fix Coming Today

By: MarketME

MarketME — Sun, 22 Nov 2009 11:23:01 +0000

[...] campaigns on Facebook, MySpace and other platforms. In fact, Tracking202 was at the center of the Facebook click-fraud issue that we reported on earlier this year. Tracking202 users saw a certain number of clicks on ads via [...]

By: Facebook advertising metrics and benchmarks » go-Digital Blog on Digital Marketing

Sat, 10 Oct 2009 13:49:25 +0000

[...] http://www.tech...x-coming-today/ [...]

By: Friday Linkdump at aleatory

Friday Linkdump at aleatory — Fri, 10 Jul 2009 08:06:45 +0000

[...] facebook cpc click fraud controversy – reading the WickedFire board was fun [...]

By: Yellow Pages 2.0 | Gizmotastic

Yellow Pages 2.0 | Gizmotastic — Mon, 29 Jun 2009 06:25:53 +0000

[...] been dealing with the issue of click fraud on advertising running on their network and working to fix the problem. Facebok did not make the problem known publicly or take any action until enough advertisers [...]

By: Facebook Deals With Some Click Fraud Problems

Facebook Deals With Some Click Fraud Problems — Fri, 26 Jun 2009 15:11:52 +0000

[...] TechCrunch has published an update for this post that outlines some aggressive (but apparently not real subtle) attempts to grab some business from Facebook. As with anything in life it’s actually never about the problem. Stuff happens and in the Internet space that is even more prevalent. What is most important is how a problem is dealt with. [...]

By: Facebook Click Fraud Jumps

Facebook Click Fraud Jumps — Fri, 26 Jun 2009 15:11:30 +0000

[...] forum highlighting the problem, which got considerably more attention once tech blog TechCrunch referenced it. Facebook’s Brandon McCormick gave TechCrunch’s Michael Arrington a statement on the [...]

By: Search engine optimizing

Search engine optimizing — Fri, 26 Jun 2009 00:16:32 +0000

By: Getting to the bottom of Facebook Click Fraud | Actionable Insights - A Covario Blog

Wed, 24 Jun 2009 22:38:21 +0000

[...] INSIGHT #2: Advertisers using Facebook as a part of their marketing mix should carefully monitor Facebook’s official response to the click fraud allegations – they have indicated that a fix is coming soon and that advertisers will be credited. Regular [...]

By: MySpace Loses Its CyberSecurity Superman. Who’s Left To Fight The poor Guys? | Cellphone Ultra

Wed, 24 Jun 2009 07:58:51 +0000

[...] company called Online Intelligence to help clean up the online advertising world (which desperately needs it). whether I were Facebook, I’d just manufacture Hilbert an offer he couldn’t refuse. [...]

By: MySpace Loses Its Superman. Who’s Left To Fight The Bad Guys?

MySpace Loses Its Superman. Who’s Left To Fight The Bad Guys? — Wed, 24 Jun 2009 06:12:31 +0000

[...] company called Online Intelligence to help clean up the online advertising world (which desperately needs it). If I were Facebook, I’d just make Hilbert an offer he couldn’t refuse. Spam, phishing [...]

By: Facebook addresses the rising click fraud problem | Geekword

Facebook addresses the rising click fraud problem | Geekword — Tue, 23 Jun 2009 06:42:34 +0000

[...] thread at the WickedFire forum highlighted this issue, and this issue got the ignition once TechCrunch mentioned about it. Facebook’s McCormick gave TechCrunch’s Michael Arrington a [...]

By: Techeroid » Is Privacy An Illusion? Facebook ‘Fans’ Claim Hack Exposes Private Profile Information (Update)

Tue, 23 Jun 2009 04:10:04 +0000

[...] about a weeks-long issue with click fraud on the social networking service, which the company acknowledged almost immediately with a promise for a quick [...]

By: Advertisers Say Facebook Charges Them For Made-Up Clicks | Design Website

Advertisers Say Facebook Charges Them For Made-Up Clicks | Design Website — Mon, 22 Jun 2009 23:12:17 +0000

[...] responded to TechCrunch’s story with the following [...]

By: Chucks Place » Blog Archive » Facebook Deals With Some Click Fraud Problems

Mon, 22 Jun 2009 22:08:01 +0000

By: Facebook and Click Fraud | Google Adsense

Facebook and Click Fraud | Google Adsense — Mon, 22 Jun 2009 17:55:08 +0000

By: [TechBlogWatch] Best of Blogs für den 22.6.: Facebook Klick-Betrug, Schwerelose Hochzeit,Werbe-SMS, GTA Chinatown, Superphones | TechFieber | Hot Gadget Blog. Smart Tech News.

Mon, 22 Jun 2009 17:18:13 +0000

[...] Facebook bestätigt Klick-Betrug: Facebook Admits Click Fraud Problem, Says Fix Coming Today [...]

By: David

David — Mon, 22 Jun 2009 15:19:55 +0000

I stopped advertising on FB months ago for similar reasons. Recently I’ve seen my old facebook campaigns (all focused on US) start to come alive again (even though they are not active) & all the traffic is coming from Bangalore & Chennai, I told FB, they just responded with a canned message.

RULE: When someone spends thousands of dollars on your site a canned message is never appropriate, never.

By: How to Make Money Online | Help with Online Business | Promoting My Website | Website Basics for Beginners

Mon, 22 Jun 2009 15:18:55 +0000

By: How to Make Money Online | Help with Online Business | Promoting My Website | Website Basics for Beginners

Mon, 22 Jun 2009 15:18:53 +0000

By: Steve

Steve — Mon, 22 Jun 2009 15:04:29 +0000

looking at my raw logs, i am now getting all of the clicks facebook is charging me for

however

1) 20-30% does not have a referrer
2) 20-30% does not show up at the second level tracking after the first tracking redirect
3) I’m still seeing tremendous “netscape” traffic and duplicate clicks

So effectively i have to lower my bids 20-30% to still be profitable

The above is true on all broad US campaigns. Tightly targeted US campaigns do not have this problem, indicating it definitely is bots attempting to force out competition.

By: Jeremiah Cooper

Jeremiah Cooper — Mon, 22 Jun 2009 14:58:36 +0000

We’ve been telling Facebook for weeks about their problem. How does it take them this long to respond? Now that so many people read about it they finally decide to do something about it?

Facebook’s platform has been horrible for a long time. Grant it, it’s been profitable but it takes a lot more work than it should.

Hey TechCrunch – can you write about their employees inability to approve ads next? Or the fact that it takes you spending tens of thousands of dollars a month to actually be able to get in contact with anyone?

Their reps are worthless and their add approval team is even worse. Assuming they fix this issue – you should write about that next.

By: Free Bulk Email

Free Bulk Email — Mon, 22 Jun 2009 13:29:08 +0000

Its good to see Facebook reacting quickly to this problem. They wouldn’t want their customers to be messed around with.

By: Jan Van den Bergh

Jan Van den Bergh — Mon, 22 Jun 2009 12:58:16 +0000

We’re also one of these – still small – advertisers on Facebook who smell fire and see smoke allover. Over the last month we spent about $ 200 for Holaba China on Facebook China. 8 different ads, targeting different segments.
We totalised 4,177 clicks according to FB but only 3,708 according to Google analytics. 409 less clicks. Roughly 10% lost. We wonder where.
Another phenomenon was the CPC ballooning. In the beginning we had 1 ad on CPC and it scored very well. The max amount/day was almost always spent. Then on monday June 8th we changed the winning ad from CPC to CPM and the 2nd best to CPC. Guess what? This 1st one dropped from 0.28 CTR to 0.13. Now the 2nd best became the new winner (CTR raised from 0.09 to 0.14) and the daily budget was again spent almost entirely in that CPC-period. Now all of the ads are on CPM. We’ll see what will happen next.

By: Is Privacy An Illusion? Facebook ‘Fans’ Claim Hack Exposes Private Profile Information

Mon, 22 Jun 2009 12:48:58 +0000

[...] about a weeks-long issue with click fraud on the social networking service, which the company acknowledged almost immediately with a promise for a quick [...]

By: Jon Greenhorn

Jon Greenhorn — Mon, 22 Jun 2009 12:20:34 +0000

Blatant rip-off and obv FB caught red-handed. What a b.s. excuse!

Advertisers, be smart, don’t waste your money on Facebook!