It’s pretty obvious that wherever you are in the world, you’re usually looking for the best bar, hotel or venue you can get for your money. And all the information is out there now, especially on live streams like Twitter. The problem is searching it and finding it. So if you could somehow match tweets to actual venues you could also use that data to rate the venue itself. The other thing you could do would be to create trust around the actual users which submitted the information.
Now, mobile startup Rummble is trying to crack this nut with a beta product called Tremors. This is a new Twitter app which does the following: it attempts to match tweets to venues, based on a combination of fuzzy word matching, the general location the tweet came from and then a rough estimation of whether the Tweet was positive or negative about the venue. Right now it works in New York and Austin, Texas (the SXSW venue) and London. These are a natural fit as they are likely to have a critical mass of Twitter users – San Francisco is coming.
