Comments on: What’s Ghetto? Pushing Digital Album Sales On Twitter (Video)

By: 調査報告：Twitter利用者は、オンライン音楽をより多く購入する傾向にある

調査報告：Twitter利用者は、オンライン音楽をより多く購入する傾向にある — Wed, 24 Jun 2009 21:31:28 +0000

[...] TechCrunchでも、アーティストデュオのTRV$DJAMがTwitterでの発言と引き替えに、無料で楽曲をダウンロードさせている件につき記事を最近掲載した。またUniversal Motown RepublicのAsher RothのプロモーションにてTwitterがいかに利用されたかという記事も掲載している。尚、こちらの記事では、Twitterの音楽関連アプリケーションをまとめて掲載している。 [...]

By: Twitter Users Buy More Music Online Than Average Surfers, Study Says

Twitter Users Buy More Music Online Than Average Surfers, Study Says — Wed, 24 Jun 2009 11:24:16 +0000

[...] a tweet, and how Twitter helped Universal Motown Republic put one of its new artists, Asher Roth, on the map. You can find a lot of music-related applications tied to Twitter in this post. CrunchBase [...]

By: FL

FL — Wed, 24 Jun 2009 07:33:35 +0000

This article overesteemates the role of twitter.
But anyway each artist, each band MUST HAVE twitter and use it efficiently.
I’m also great fan of twitter

By: lazysupper

lazysupper — Wed, 24 Jun 2009 01:48:57 +0000

I think the essence of “ghetto” goes beyond simply making do with limited resources. I mean, that could just be “resourceful”. Like Tom Hanks in Cast Away.

By: Helpt Twitter muziek verkopen? « Muziek Digitaal

Helpt Twitter muziek verkopen? « Muziek Digitaal — Mon, 22 Jun 2009 09:34:37 +0000

[...] karakters je maximaal kan gebruiken in een Twitter-bericht. Tech Crunch brengt verslag uit rond het promoten van muziek via Twitter: If Twitter is good for one thing, it is for promoting whatever it is you have to sell. Some of the [...]

By: Weekly Digest on the Music Industry - June 21, 2009 | Snowcrashing

Weekly Digest on the Music Industry - June 21, 2009 | Snowcrashing — Mon, 22 Jun 2009 02:52:17 +0000

[...] What’s Ghetto? Pushing Digital Album Sales On Twitter (Video) [TechCrunch] [...]

By: EC

EC — Thu, 18 Jun 2009 21:51:29 +0000

And did anyone even take the time to watch the video? no where does he say it was the sole reason. He’s asked if it helped jumpstart album sales and he agrees.

By: EC

EC — Thu, 18 Jun 2009 21:48:07 +0000

This was a quote taken from a conference all about twitter. Not about all the different aspects that go into the marketing of a major label artist. So of course they will talk about how Twitter helped as opposed to radio, mixtapes, blog presence, etc.

Take it in context and stop making dumb posts. No one the any label is ever going to eblieve that one single thing is the reason for album sales. Geesh

By: Matt

Matt — Thu, 18 Jun 2009 20:51:36 +0000

Found it.

If you want the real story on Asher Roth’s marketing, read this – http://makingth...-credit-is-due/

By: Matt

Matt — Thu, 18 Jun 2009 20:31:43 +0000

blogdeep and ddotomen are right! Asher Roth rose to popularity from the blogs. I was one of the bloggers who supported Asher Roth from the beginning. To say that nothing was done outside of Twitter is the dumbest thing for the label rep to say.

The marketing guy who used to send me and all the other blogs Asher Roth’s music & videos was working independently and with zero support from the record label (that’s what he told me anyways).

He has a blog and even wrote about it. I’ll find the post and paste it soon.

By: » LINKLOAD vom 18.06.2009 [UPLOAD Blog]

» LINKLOAD vom 18.06.2009 [UPLOAD Blog] — Thu, 18 Jun 2009 18:09:47 +0000

[...] Wie man Twitter dazu nutzen kann, seine Musik bekannt zu machen, war ein Thema auf der “140 Characters Conference”. Mehr dazu hier bei TechCrunch. [...]

By: Nick

Nick — Thu, 18 Jun 2009 17:23:35 +0000

Just to elaborate on my point, the album “Mail on Sunday” by Flo Rida sold 390,000 copies as of May 2009.

His lead single on the album, “Low”, has been certified 5x platinum in the US. I don’t even want to know how many $3-4 ringtones they sold of that song.

By: Nick

Nick — Thu, 18 Jun 2009 17:19:41 +0000

I’m willing to bet Asher Roth’s ringtone and digital singles outsold his record sales by quite a margin.

By: Nick

Nick — Thu, 18 Jun 2009 17:17:08 +0000

Not to mention the fact that “ghetto” and “Asher Roth” don’t belong in the same sentence.

What’s ghetto? Not researching your sources before posting a story.

By: Accesshoops

Accesshoops — Thu, 18 Jun 2009 16:41:39 +0000

Most people on Twitter on fairly tech savvy (this is changing). I would think there to be a very high correlation of people that follow an artist on Twitter and purchase an artists iTunes track. So I think the track availability being included in a twitter update would add little incremental value to overall sales. IOW Hardcore tech savvy fans that follow an artist on Twitter will most likely buy their digital track on iTunes no matter what. I think for most artists Twitter should be used to push premium products that hardcore fans would be most interested in purchasing.

By: overdesign

overdesign — Thu, 18 Jun 2009 04:26:59 +0000

Twitter is more direct to traffic on Website, which has detail of one’s information like musician, or designer.

Twitter has gigantic future!

I would connect with everyone who like rock or punks.

By: led panel

led panel — Thu, 18 Jun 2009 04:10:17 +0000

agreed ..!

By: thetruth

thetruth — Thu, 18 Jun 2009 03:52:31 +0000

This is an example of a writer clearly not understanding the industry he is reporting on. At radio alone, Asher Roth had an audience of at least 20 million a week during the setup of his album. To even insinuate that one tweet to less than 100k people was a major part of the album’s first week sales is as far from the truth as you can get. Take it from a 12 year digital music veteran. I’m done reading TechCrunch, you guys have to be kidding me with writing like this.

By: Stephen Phillips

Stephen Phillips — Thu, 18 Jun 2009 03:30:51 +0000

We didn’t notice any major change for Asher on our twitter music chart.. http://twitpic.com/7olkt

But we have noticed events being reflected on twitter all the time.. http://wearehun...d.com/research/

stephen @ wearehunted
http://wearehun...ed.com/twitter/

By: Erick Schonfeld

Erick Schonfeld — Thu, 18 Jun 2009 03:16:04 +0000

It is making do with limited resources (140 characters).

By: Erick Schonfeld

Erick Schonfeld — Thu, 18 Jun 2009 03:11:34 +0000

I shouldn’t have said there was no other marketing. My mistake. But Twitter was an important part of it.

By: Erick Schonfeld

Erick Schonfeld — Thu, 18 Jun 2009 03:07:38 +0000

Point taken. I’ve updated the post. Obviously, there was a lot of prep work by Roth’s own team.

Jernigan was really speaking about the label’s own promotion efforts around the digital album, and he represented to me that Twitter was the only form of promotion the day before the album came out on iTunes.

By: Serg

Serg — Thu, 18 Jun 2009 02:14:52 +0000

released album on itunes and twitted a link to it…… right, what a bunch of bullshit

By: hehateme

hehateme — Thu, 18 Jun 2009 02:10:28 +0000

so 100,000 albums sold is the new platnium eh? thats what a $1million gross.-recording cost,-promotion cost,-managemant fees,-label fees,-taxes. thats $250,000 net. not bad. and how much did twitter get? zero

By: Sean Mulholland

Thu, 18 Jun 2009 01:26:28 +0000

Not to mention his mixtape “The Greenhouse Effect” (www.thedailykush.com) released in July 2008, and IIRC in a partnership with 10xDeep – a major streetwear / hip hop clothing brand

…which got pushed around all the sneaker/streetwear/hip-hop blogs like crazy.

This kid has been professionally marketed from day one.