Comments on: Stealth Startup 5to1 Raises $4.5 Million With All Star Founding Team

By: TC50: 5to1 Lets Publishers Regain Control Over Unsold Ad Inventory

TC50: 5to1 Lets Publishers Regain Control Over Unsold Ad Inventory — Mon, 14 Sep 2009 21:46:45 +0000

[...] a startup with a high-profile founding team that includes former Fox Interactive execs Jim Heckman and Ross Levinsohn, has raised $4.5 million [...]

By: Donna

Donna — Wed, 01 Jul 2009 16:06:26 +0000

FAIL! http://publishe...p?loc=USYPN0005

By: redbrick

redbrick — Fri, 26 Jun 2009 18:42:26 +0000

He’s also a serial liar with few friends and countless enemies….

By: A J

A J — Fri, 19 Jun 2009 01:49:47 +0000

I need some help… can anyone help?

My gmail account got hacked, and by the ‘Activity Log’ feature of Google, I could figure out the IP address from where my email account was logged in.

The IP was 204.15.23.171

I do not know how to figure out which browser is this. Is there any software that can figure out whose machine is this where my account was opened and emails were tampered?

How to track down this hacker with IP 204.15.23.171 ?

By: marc

marc — Thu, 18 Jun 2009 21:49:28 +0000

heckman? utterly and maniacally arrogant – true – but he’s been right more often than not and engendered loyalty from those around him as evidenced by the team of proven execs that have joined him and investors that have backed him time and again

myspace/google? 1bn dropped to bottom line. got ms off of life support and gave it a 3.5 yr window to get it right. the deal was a coup. are you kidding?

scout? had great momentum at time of acquisition – even caught up to rivals after launching years later. execution and lack of integration post-deal was the issue, not the deal. publisher settlement occurred 4 yrs post-deal and 2 years after heckman left–he didn’t even run it while at fim–so i find it amusing to see those stretching to cast blame on this one.

rivals? left them with a bucket of cash when he departed and built the business model, brand and network that thrived and sold to yahoo.

sour grapes? definitely

By: 5to1 bags $4.5 million while still in Stealth | Startup Meme - Technology Startup and Latest Tech News

Thu, 18 Jun 2009 15:59:09 +0000

[...] firing people and shutting down services, funds keep coming to startups. Stealth startup, 5to1 has raised a a healthy $4.5 Million in funding. The funding has come in two separate installments with the [...]

By: Biff Heatherington

Biff Heatherington — Thu, 18 Jun 2009 11:27:24 +0000

These “top rate team launching stealth startup” posts are at best useless. No details, no analysis, no information. Why bother?

By: spotoon

spotoon — Thu, 18 Jun 2009 11:24:53 +0000

I’ve dealt with Heckman. The word “arrogant” doesn’t come close to describing him. One of FIM’s big mistakes was Scout. Scout is junk traffic. FIM overpayed for it. Heckman was arrogant as hell and didn’t know crap about monetizing the properties.

By: 5to1 cierra una ronda de 4,5M

5to1 cierra una ronda de 4,5M — Thu, 18 Jun 2009 08:42:38 +0000

[...] hay información formada por los ex-ejecutivos de Fox Interactive Jim Heckman y Ross Levinsohn, ha recibido una ronda de financiación de 4,5 millones de dólares, según informes del [...]

By: Michael Arrington

Michael Arrington — Thu, 18 Jun 2009 07:50:41 +0000

i think there was a lot of myspace jealousy towards him. but he certainly brought in the dollars.

By: ritespot

ritespot — Thu, 18 Jun 2009 06:52:06 +0000

Well said Josh! We’re getting better at this commenting stuff. What are we going to do with the other commentators though?

VIVA HECKMAN!!!!!!! He’s Jesus Christ 2.0

By: Josh

Josh — Thu, 18 Jun 2009 06:16:49 +0000

Real Deal-

It’s ironic to call someone out for anonymous comments. I worked with these guys and know what they are capable of. Not only can they build good products and vision, they actually have the capacity to sell what they are talking about and generate real return. Good luck with your vendetta.

By: led panel

led panel — Thu, 18 Jun 2009 04:11:40 +0000

In my opinion i think it’s Advertising platform.

By: Maulin

Maulin — Thu, 18 Jun 2009 04:06:38 +0000

Not well liked at FIM? Say it ain’t so! What’s not to like about $900M? And in case you missed it, FIM died a quiet death this week, so being well liked there hardly seems like an indicator of success.

By: Real Deal

Real Deal — Thu, 18 Jun 2009 03:48:32 +0000

There is an art to making anonymous comments, ritespot. You failed.

By: gametime

gametime — Thu, 18 Jun 2009 03:04:23 +0000

I’ve worked with these guys before and would again. They know their stuff and, unlike most startup builders, actually know how to sell the good stuff they make. I believe this initiative will go far.

By: ritespot

ritespot — Thu, 18 Jun 2009 02:44:42 +0000

I have to disagree with the above. This team is a bunch of studs, who all have wins under their belt. Heckman is a serial builder, very very smart and is tireless. I’m very interested to see what this crew is coming up with.

By: James S

James S — Thu, 18 Jun 2009 02:44:01 +0000

Nope!

By: Gebadia Smith

Gebadia Smith — Thu, 18 Jun 2009 02:32:24 +0000

“Ad revenue on your own terms.” What does that mean.. does anyone know what the hell that means.. fine I want lots of money without having to do a dam thing….. and blondes.. lots of blonds.. hmmmm blondes..

By: because

because — Thu, 18 Jun 2009 01:40:03 +0000

Michael,
usually you comment on these posts to confirm to us readers that the commenter’s are nothing more than trolls. Helps the normal amongst us out.

By: Daniel Brusilovsky

Daniel Brusilovsky — Thu, 18 Jun 2009 01:38:13 +0000

Not so stealth anymore, right

By: James S

James S — Thu, 18 Jun 2009 01:07:30 +0000

Yea you might be right about that

http://www.5to1...tion/index.html

By: Real Deal

Real Deal — Thu, 18 Jun 2009 01:02:02 +0000

I mean 100 million not 1 million and that quoted rivals acquisition price is a little too rich

By: Real Deal

Real Deal — Thu, 18 Jun 2009 00:57:24 +0000

He had no equity in Rivals when it got acquired. He BURNED through a 1 million dollars before it was liquidated to a group out of Tennessee.

The 50 million dollar exit was built on a business plan that skimmed millions of dollars from publishers to cook the books. It just got settled for 5 million dollars + and he is far and clear away from the carnage.

By: Dave

Dave — Thu, 18 Jun 2009 00:37:58 +0000

Silicon valley dropout is right, plus he probably didn’t make more than 50 million from the 100 million dollar sale.